#PortadaLat Q&A: Mark Larkin – CNET “Nothing like video entertains, informs and engages, all at once”
Portada interviewed Mark Larkin, SVP and General Manager of CNET at CBS Interactive, as part of the #PortadaLat interview series.
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Portada interviewed Mark Larkin, SVP and General Manager of CNET at CBS Interactive, as part of the #PortadaLat interview series.
AT&T along with The Chernin Group, which manages and invests in media businesses around the world, have announced the formation of a venture to acquire, invest in and launch over-the-top (OTT) video services. Both companies have jointly invested over US $500 million in funding to the venture.
“We have video buyers and we are about to enter another Video Upfront. You won’t talk about the TV Upfronts anymore,” says SMG Multicultural’s Marla Skiko. Portada’s Digital Media Correspondent Susan Kuchinkas on how agencies and digital marketing vendors are preparing for the TV-Video convergence in the Hispanic market. Will DSP’s buy TV Spots? Will there a pricing convergence? And more…
Ebuzzing, global provider of technology-driven video advertising solutions and Teads, a video ad management supply side platform (SSP) has merged to create the global video advertising group “Ebuzzing and Teads”. Ebuzzing and Teads, is intended to become the new global leader in online advertising through video and expected to generate US $100 million turnover this year, and going public and listing on the NASDAQ, New York in 2015.
Comcast has wrapped up its deal to buy FreeWheel, the Web video ad-serving company.The cable giant will end up paying US $360 million for the seven-year-old startup.
Hispanic media consumption has a very strong TV component. It makes sense that as Hispanics move towards online and mobile content consumption, videos will play a very important role. According to ComScore data, in June 2011, Spanish primary speakers spent substantially more time (50% more!) than English – primary speakers watching online videos: 1,238 minutes per viewer/month, versus 811 minutes.