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A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

According to this year’s Deloitte Digital Democracy Survey, 83 percent of U.S. consumers will skip an online video ad if they can, and 67 percent say the majority of the mobile ads they see aren’t relevant to them. For generation Z, that number is 72 percent. Generation Z values recommendations from someone in their social media circle more influential than TV ads.

Chinese TV maker TCL Corporation has launched Ffalcon, a internet TV brand, for younger consumers that will make use of Tencent Holdings and Alibaba Group Holding’s content.

Plazamedia has launched suite of services from Comcast Technology Solutions as part of its plans to expand its digital media portfolio. The collaboration will enable management of premium video content.

Comcast may be planning to launch a national video-streaming service, according to reports released last Friday.

In an ongoing commitment to quality and transparency, DashBid, an advertising exchange focused on creating deep connections between brands and consumers, announces the appointment of Robert McNair as Brand Safety Czar.

AMC Networks will launch a commercial-free online video streaming service aimed at millennial TV subscribers, sources claimed last week.

Kantar Millward Brown’s annual AdReaction study claims that social media has higher ‘reach’ than online videos among Generation Z, but that online video advertising has a better ‘brand impact’.

Dudu, Walmart‘s transactional online video service, has released iOS and Android apps that allow users scan a disc’s barcode with their mobile device, authenticating it for conversion to cloud-based copy. Dudu will charge $2 to convert a DVD into a standard-def copy, or a Blu-ray into a 1080p HDX copy. DVD owners can upgrade to HDX for $5 a unit.

Hispanicize Media Group announced today that LatinaMoms.com and Popful.com will join the HMG portfolio of properties and that it has entered into a joint venture to own part of the Hispanic celebrity influencer network Exit 7 as part of HMG’s acquisition strategy to expand its digital reach.

Twitter announced that it will allow brands to buy commercials on its video streams for Periscope.

According to the Advertising Expenditure Forecast by Zenith, for the first time, internet advertising revenues globally will surpass television this year, reaching $205 billion versus television’s $192 billion. Television’s share of ad spend is down from 35.5 percent last year.

LATAM MARKET

Fandango, the digital network for moviegoers, is significantly expanding its presence in Latin America, one of the world’s fastest-growing theatrical film markets. The company announced it is rolling out a new global brand strategy that includes the release of innovative new ticketing destinations at its subsidiaries Ingresso.com in Brazil, acquired  in 2015, and Fandango Latin Americaformerly Cinepapaya, acquired in December last yearin seven key countries in Spanish-speaking Latin America.

According to a report from Zenith, Latin America saw ad spend down 0.5 percent last year, but is expected to make a recovery to 2 percent annually for the next two years.

According to a new release from Movistar Chile, in January 52% of the country’s mobile traffic was used to stream series, films and online video.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Vice Media announced that it will be doing scripted video programming through a partnership with digital media studio Blackpills. All of the content will be made for mobile viewing and distributed exclusively through Vice’s online video channel.

AT&T, Verizon, Johnson & Johnson and other leading U.S. advertisers are pulling hundreds of millions of dollars in ads from Google and YouTube due to worries that their ads appear next to extreme, hateful content. AT&T will halt all ad spending on Google except for some search ads.

Adobe has revealed two new “clouds,” Experience Cloud, which includes an extensible platform, data, and content systems, and Advertising Cloud, which “rings performance and brand advertising data together so advertisers can see it all in one place, and view their campaigns in a cohesive way.”

Instagram announced that users will now be able to save live videos to re-watch later. At the end of a live video, a ‘Save’ button will now appear in the upper right corner.

Comcast Technology Solutions has entered into an international channel deal with broadcasting and media technology systems architect Qvest Media to offer Tier-1 broadcasters, telecommunication operators and pay-TV companies tools that simplify the publishing, distribution and monetisation of online video content.
Altice N.V. announced that it has entered into an agreement to acquire advertising marketplace Teads, which has an audience of more than 1.2 billion unique visitors including 720 million via mobile.
 MGID, a provider of native advertising and marketing solutions, announced that its user dashboard is now available in Spanish. The launch is the first in a series of localized user interface rollouts, and will provide a more streamlined experience for MGID’s Spanish-speaking clients.
 DMP Lotame announced the general availability of Lotame Onboarding — a people-based marketing service powered by LiveRamp™ IdentityLink — following a successful beta testing period.

Deloitte‘s latest study, the “Digital Democracy Survey” asserts that 80% will skip digital TV/video commercials, and that over 70% of Millennials and younger Gen Z viewers find mobile ads to be “irrelevant.”Ad-blocking software is a big part of Millennials’ digital media usage: 45% use ad blocking software, with 89% saying that they use it to avoid all advertising. 40% of these respondents use ad-blocking software on their smartphones.

A study of Kellogg Co. brands by Nielsen Catalina Solutions found that when online video ads that meet the Media Rating Council standard saw higher sales lift than those that did not. Ads deemed “likable” by panelists for copy testing firm Ace Metrix had the strongest sales lift of all – a 172 index where 100 is the average for people exposed to ads in the study.

Akamai Technologies announced it has a new technology, Akamai Media Acceleration, to improve the viewing experience for people who watch over-the-top video services.

The Association of National Advertisers has called on digital “walled gardens” — platforms that intermediate their users’ identities with advertisers who target them through the platform’s closed ecosystem — to “allow independent audits” by industry audience ratings self-regulatory watchdog, the Media Rating Council (MRC). The ANA issued an advisory calling on the platforms and explicitly citing the likes of “Amazon, Foursquare, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter,” following a member survey, which found that 90% favored independent audits by the MRC.

LATAM MARKET

AT&T‘s operations in Mexico have been successful, partly thanks to their online video efforts, as the service saw 1.3 million wireless net subscribers in 4Q16. In Latin America, DIRECTV lost 21,000 video subscribers in 4Q16, with weak performance in Brazil. The total number of Latin American subscribers for the company now stands at 12.5 million.

The Brazilian ad tech company Predicta has entered into an agreement with video ad platform YContent, whose products allow publishers to attach video to any form of content on websites.

New research from Interact and the Argentinian Association of Digital Agencies reveals that 60% of respondents professionals forecast positive results by the end of the year, with uninterrupted growth, despite a surrounding changing environment.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

Research by eMarketer claims that total numbers of U.S. digital video viewers will increase from 221.8 million in 2017 to 239.2 million in 2021 and that the penetration rate among internet users will increase from 81.2% to 83.5%.

Vimeo has added a 360° feature with tutorials for creators, support for 8K files, offline viewing, and bespoke apps for specific mobile headsets.

Google has expanded its image recognition AI tools into the realm of video, announcing that users will be able to search through video content that is automatically assigned tags by an AI system.

According to new research from Ooyala, mobile represented 54% of all online video viewing in Q4 2016 and is tipped to hit nearly 60% in Q1 2017.

According to the NFL, their investment in online video platforms paid off: video-on-demand (VOD) starts grew by 76% over the previous year; mobile was up 235%. The average viewing session was 65.6 minutes, up 43%; and streaming across all devices was up 43%.

Google’s YouTube and Daydream groups are introducing the equi-angular cubemap (EAC), a new projection technique that increases the practical level of detail for 360-degree footage.

Ericsson’s annual ConsumerLab TV and Media Report reveals that a mobile subscription plan that allows affordable streaming of TV and video content on a mobile device – with reasonable video quality and without having to ration data – is of great interest to 40% of consumers globally. Millennials are the most interested group at 46%. 40% of consumers globally are “very interested” in a mobile data plan that includes unrestricted video streaming.

Facebook has signed a broadcasting agreement with Major League Soccer (MLS) and Univision Deportes that will see the social giant live stream at least 22 matches of the upcoming 2017 MLS season, beginning March 18, Mashable reports.

Ooyala has released its Q4 2016 Global Video Index, finding that pre-roll mobile impressions for broadcasters grew to 47 percent, up from 44 percent in Q3. Both smartphone and tablet percentages increased, taking share from computers, which dropped to 39 percent from 44 percent in Q3. For publishers, mobile pre-rolls showed a slight decline, falling from 39.7 percent in Q3 to 38.4 percent in Q4.

Outbrain released its ‘State of Global Content Marketing’ Report, revealing that 52% of all Outbrain pageviews were mobile in 2016.

LATAM MARKET

Discovery platform Taboola announced an exclusive strategic alliance with Televisa, who will integrate Taboola’s high-impact content recommendation platform with the goal of increasing revenue through sponsored content and video as well as driving engagement through on-site personalization.

Facebook has arranged distribution deals for both Mexico’s and Spain’s top soccer divisions, Liga MX and La Liga.

According to Ericsson’s annual ConsumerLab TV and Media Report claims that in Colombia 60% of consumers would be very interested in a mobile subscription plan that allows affordable streaming of TV and video content on a mobile device.

According to the new Irdeto Global Consumer Piracy Survey, almost three-fifths of consumers who watch pirated content in Latin America stated they would watch less or stop watching pirated video content after learning that piracy results in revenue loss from studios, affecting investments in future content creation.

Outbrain’s ‘State of Global Content Marketing’ Report revealed that in Brazil, social and video are particularly popular, and that mobile advertising generates 12.5% of awareness for brands in the country, 8.9% more than the average generated by desktop.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

TiVo just released the 16th edition of its quarterly Video Trends Report, covering key topics across Pay-TV, VOD, PPV, OTT and TV, and found that Q4 of 2016 had the highest percentage of cord-cutters in a single quarter since their Q4 2015 survey. In Q4 2016, 83.0% of respondents had a pay-TV provider. Of the 17.0% without a pay-TV provider, 19.8% of this segment of respondents cut service in the last 12 months.

Entravision Communications Corporation announced that it has acquired Headway, a provider of mobile, programmatic, data and performance digital marketing solutions primarily in the U.S., Mexico and Latin America.

In the US, Nielsen has partnered with video ad platform YuMe to launch what the pair say is the first programmatic platform-based/campaign-based audience measurement solution for connected TV (CTV) campaigns

Vimeo has launched Vimeo 360, a new hub that will spotlight 360-degree filmmaking while offering numerous creative resources to its users.

VuduWalmart’s online video rental and purchase service — will be available as an app for the fourth-generation Apple TV.

Facebook Messenger is starting to roll out Messenger Day globally on Android and iOS. Messenger Day allows users to snap a quick selfie or take a photo or video of what’s around you, add art and effects and share the clip with friends.

Targeting Indian film and Bollywood fans in the US, Amazon has launched Heera, a curated on-demand video channel subscription through which users will able to watch over 100 on-demand channels without a cable connection.

Optimizely has launched Optimizely X OTT as a part of its “Experimentation Platform” to support experiments in over-the-top (OTT) video.

According to new research from the Consumer Technology Association, for the first time ever, the percentage of free or paid streaming video subscribers in the U.S. (68 percent) has caught up to the number of paid TV subscribers (67 percent).

AdRoll‘s recent research found that more than 70 percent of marketers are running programmatic ads on social media, more than one-half employ it on mobile and almost 40 percent use it for video marketing.

Video advertising platform Latin On has partnered with Cinesa Soluciones Audiovisuales to offer digital and audiovisual services to global brands the US-Hispanic market.

AOL Inc. revealed that it had sought a deal with Google and Facebook  before agreeing to a buyout by Verizon Communications Inc.

The New York Times opened  its video inventory to programmatic ad buyers for desktop and mobile web with mobile in-app on the way, per Adexchanger.

LATAM MARKET

Verizon Digital Media Services and Pontis Technologies announced a multi-year partnership that will make over-the-top (OTT) and content delivery network (CDN) services on the leading end-to-end digital media platform from Verizon Digital Media Services available to broadcasters and content publishers throughout Latin America.

Mobile ad company Adsmovil has announced an alliance with Sizmek that will allow advertisers, agencies, and trading desks to combat fraud in programmatic buying on mobile. 

The Global OTT TV & Video Forecasts report estimates that Latin American OTT, TV and Video revenues will nearly triple in the next year.

Amazon has launched its Prime membership program in Mexico, according to a new report.

During the Mobile World Congress in Barcelona, GSMA revealed data showing an increase by 121% in 4G connections in Latin America. The Latin American growing rates are twice as fast as the global average, summing up 113 million connections — 60 million of them in Brazil.

comScore revealed its latest data in Brazil: 81 million people browse the internet via desktop and 75.5 million do it through smartphones, which account for 71% of users’ time online. 105.7 million people have access to the internet.  Google had 88 million unique visitors, and Facebook 79 million. Facebook and YouTube represent half of the videos streamed in Brazil.

The streaming ad management company AdStream claims that revenue grew by 123% last year in Brazil, and  also closed a deal with Globo for ad streaming in the country.

Batanga Media announced a full rebrand, changing its corporate name and identity to Vix. Effectively immediately, Batanga Media will be known as Vix, a digital media company dedicated to generating curiosity and leaving a positive influence for audiences across the Americas.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

AT&T is accelerating the roll out of its 5G wireless networks, amid an effort to drive sales and subscriber growth by cross-selling bundles that include a combination of wireless and video services.
Sporty Heroes announced the launch of its video-marketplace, where brands and media can discover real stories and co-create content with up-coming rising creator-athletes. With a freemium pay-as-you-go model, marketers can search and get videos from 400$ with unlimited legal rights.
YouTube said that a billion hours of video are being watched daily on the platform.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

YouTube also announced its own streaming TV service, which will mix live-streams of broadcast and cable television programming with online video from YouTube.

It was recently confirmed that Samsung will introduce the Galaxy S8 at a Special New York Event on March 29 and Ship in April.

Netflix announced that it is using artificial intelligence techniques to analyze each shot in a video and compress it without affecting the image quality in order to reduce the amount of data consumed.

LATAM MARKET

Marketing technology Headway has launched ScrollerAds for desktop and mobile in Latin America, which allows video and image-based ads to be inserted into the user experience without interrupting what they are reading.

The recent IMS Mobile in Latam Study by ComScore looked at smartphone and app use in the region and found that 56.1 percent of the LATAM population has internet connection, 93 percent connect via mobile and only 7 from a computer, and that Latinos spend an average of five hours a day connected.
Ecuador’s telecom authority released stats that claim that fewer than one in 100 people go online to watch video. Nonetheless, over 55.63% of Ecuadorians now have access to the Web, compared to 25% in 2008.

In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

In a recent interview with Reuters, the new head of Twitter in Brazil Fiamma Zarife claimed that “Brazil is a motor of growth for Twitter, both in users and in revenue,” supporting her argument with the claim that the country saw a 30 percent rise in ad revenue in the country.

What: According to a recent study by comScore and social content analytics firm Shareablee, video content on social media grew by 67 percent in Latin America between 2015 and 2016.
Why It Matters: Is the reflection of a global trend, or is LATAM experiencing a unique evolution? Industry experts from digital agencies Socialyse and iProspect give us their takes.

A recent comScore and Shareablee study revealed that Latin America saw an average of 12 million interactions between users and content on Facebook, Instagram and Twitter in 2016, resulting in a 67 percent growth in branded video on social media and a 39 percent growth in interactions between brands and users compared to the previous year.

The study also revealed that in LATAM, Facebook statuses with video saw almost twice as many comments as those that do not. Brands in Argentina increased their video content by 150 percent, Peru by 116 percent, and Colombia by 88 percent.

To what factors can we attribute this growth? Cristian Figoli, a digital account director at digital marketing agency iProspect, believes that global audiences have wanted video for some time, and that this, coupled with the fact that brands are struggling with old advertising models, resulted in a worldwide shift toward video. “Content grew because more content was pushed, not because people did not want it before,” Figoli said. “Brands face a deep challenge now that the old model of banner advertising is in a crisis (due to fraud, viewability, you name it), but they also know online is where people are most of the time.”

Content grew because more content was pushed, not because people did not want it before. But the consumer in LATAM has definitely become more demanding, and they react positively to these type of innovative pushes.

Figoli also explained that while the trend may not be unique to the region, “the consumer in LATAM has definitely become more demanding” and that “they react positively to these type of innovative pushes.”

Humberto Cruz, the head of Miami-based social media marketing agency Socialyse, asserted that much of this shift was pushed by “constant improvement on Social Media channels.” Since launching video in Latin America in 2015, Facebook has made great improvements to the platform, Cruz said, and advertisers today “have more ways to generate value from every single video view, buying on a ten-second or complete view, for example.”

Cruz also mentioned that YouTube and Twitter began to offer 100 percent Viewability (full-screen view) on mobile devices in the region, and that “adding a layer of extended In-App Audiences has improved their product offering.” In the case of Snapchat, he said that bringing vertical video back to business was key, moving the platform “out of a territory already explored by actual players with global partnerships for Data Intelligence and Content Creation.”

“Video is a dynamic, friendly format that is very effective in the communication between brands and audiences, especially in the Millennial target,” said Alejandro Fosk, Senior VP of comScore Latin America. “This explains the predominance of social networks as well as the other ad support that companies choose.”

Cruz also pointed out that “video is a practical format to rely on, especially when most advertisers invest already in TV Content Production, where post production adaptations for Social Channels can be an easy content solution.” But as the demand for Social video content grows, Cruz said, brands are already creating exclusively Social content using innovative 360 and Virtual Reality formats.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Entravision Communications Corporation announced that it has become a member of the Interactive Advertising Bureau (IAB) trade association.
Accedo today revealed that it is behind the Watch AFL™ video streaming service that FOX SPORTS launched globally in early February across mobile iOS and Android devices, as well as Chromecast or AirPlay on Apple TV.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Facebook announced an update to WhatsApp that allows users to share photos and videos through the app’s status area that is also protected by end-to-end encryption.
According to Headway, advertisers utilizing their mobile advertising platform, Mobrain, are noting higher performance as well as greater protection against mobile app fraud with Mobrain’s Genius tool.
YouTube confirmed that it will stop supporting 30-second unskippable ads starting in 2018 so that it can focus on more engaging commercial formats.
Online video company Ooyala has laid off about 14% of its total workforce amid a restructuring that will open up jobs focused on new product areas.

Cloud-native idea management and licensing company Wazee Digital announced a technology partnership with Paladin, the enterprise platform for next-generation media companies, through which they will will use Paladin’s Rights Monitor toolset to strengthen digital rights management (DRM) services on YouTube for key rights holders and content partners, including major college sports organizations.

According to AdColony in association with Millward Brown, videos that include subtitles were found to perform 9.9% better in brand awareness than those without.

Tinder announced an acquisition of Wheel, a video startup whose primary offering resembles Snapchat’s Stories.

LATAM MARKET

Zoomin.TV announced that their Multiplatform Network (MPN) is now available in Brazil, including 500 digital influencers in the country on YouTube. According to the company, they sum up more than 30 million subscribers and 300 million monthly views.
Zoomin.TV also announced the launch of Zoomin Studios, a new division that will create innovative content for a global audience.
According to Kantar Ibope Media’s latest research, R$5.7bn (£1.47bn) was invested in digital media advertising in Brazil in 2016, while total ad spend in Brazil had decreased by 1.6% in 2016 compared to 2015.
According to Hootsuite, Brazilians and South Africans spend more time than any other country’s population surfing the web. Both spend about 5 hours per day online.

In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Software-defined video solutions company Elemental Technologies has announced that Brazilian Globo.com has selected its video processing solutions to power its new 4K video-on-demand (VOD) services.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Univision Communications Inc. (UCI) announced that it will be live streaming select matches from Univision Deportes’ portfolio of Liga MX in English via Facebook Live this season.

Digital audio ad network TargetSpot announced an exclusive network partnership with Spanish Broadcasting System, Inc. (SBS) (SBSAA), the largest publicly-traded Hispanic-controlled media and entertainment company in the United States. Targetspot will be the exclusive third party sales network for SBS’s entire Spanish Radio streaming inventory.

Amazon announced the launch of Chime, a new online VoIP call and video messaging platform aimed at business users that offers video conferencing and chat messaging and allows users to host or join virtual meetings, share content and screens across multiple platforms, including Mac, Windows, iOS and Android devices.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Market research and consulting company Parks Associates’ 360 View: Digital Media & Connected Consumers report that  claims that 29 per cent of US broadband households get most of their news from social media platforms such as Facebook and Twitter, and that the majority of broadband consumers feel that television is more authentic than online video.

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Twitter’s recently launched “Explore” section will now feature live videos sourced from Periscope within its “Top Trends,” the company announced yesterday. The move will further integrate Twitter’s standalone live streaming app into its main platform, leaving even fewer reasons to keep a separate app dedicated to live streaming video around.

Facebook revealed plans to launch a Facebook Video app for TV sets. Also, video will automatically play with sound on if a person’s device is not in silent mode, and users can minimize videos while browsing, watching videos while scrolling through their feeds.

Comcast is launching a new app called Xfinity Stream which will be available to all Xfinity subscribers for free on February 28th. The app is an overhaul of the Xfinity TV app and will be replacing it as the tool for subscribers to access live channels, DVR content, and on-demand titles on the go.

Digital audio ad network TargetSpot announced an exclusive network partnership with Spanish Broadcasting System, Inc., the largest publicly-traded Hispanic-controlled media and entertainment company in the United States. SBS and TargetSpot agreed today that TargetSpot will be the exclusive third party sales network for all of SBS’s Spanish Radio streaming inventory.

LATAM MARKET

AT&T is growing in Mexico, adding 1.3 million wireless net subscribers in 4Q16, as compared to 0.6 million in 4Q15. Total Mexican wireless subscribers for the company are now 12 million in more than 160 markets with 78 million 4G LTE (long-term evolution) POPs (points of presence). In Latin America, DIRECTV lost 21,000 video subscribers in 4Q16, primarily driven by declines in Brazil.

In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Mexico’s Grupo Salinas has signed an agreement with Google for the online distribution of TV Azteca content to increase reach and awareness through the most popular online video services. Through the agreement, TV Azteca will also integrate YouTube’s player into its own digital platforms, aiming to improve users’ experience and video quality.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Online marketplace operator Rubicon Project has partnered with data tech company Integral Ad Science (IAS) to offer advertisers third-party visibility scores for display and video advertising.

tom-bradyA new study from Alphonso, Inc. reveals that Super Bowl 2017 was the most watched Super Bowl, with 115M viewers tuning in across TV networks (108M viewers) and live streaming (7M viewers).

Mobile app developer Cheetah Mobile has appointed video inventory management platform, SpotX, to help monetize video in its global suite of apps on iOS and Android devices.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

According to Visible Measures, Budweiser‘s Super Bowl LI story of immigration “Born the Hard Way” had the most online video views as of the morning after the game. “Disruptive World” by Wix.com, and #UnlimitedMovies by T-Mobile came in second and third, respectfully. 

YouTube is launching mobile live streaming for all creators with over 10,000 followers. Soon, they will enable it for all users. YouTube also launched Super Chat, a monetisation feature for live streams enabling viewers to purchase highlighted messages within the chat feed and have them pinned for up to five hours to the top of the chat window.
Influencer video platform Gen.Video releasedState of the Union for Influencer Marketing, Trends, and Best Practices for 2017,” which claims that brands are increasing their investment in influencer marketing in 2017. 45.5 percent plan to spend more in 2017 while 4.5 percent plan to spend significantly more. The study also found that 91 percent of the brands it surveyed were already doing influencer marketing.

According to a new Parks Associates report, churn rates for OTT video services are 19% of U.S. broadband households, which would mean that about one in five households have cancelled an OTT service in the past 12 months.

According to Cisco’s new Mobile Visual Networking Index for 2017, by 2021, video will make up 78 percent of all global mobile data traffic, compared to 60 percent in 2016.

LATAM MARKET

Digital platform security specialist Irdeto is partnering with Brazilian online video platform Samba Tech to secure delivery of online video content for Latin American operators. The company announced its first joint customer, Universal Church in Brazil, which recently launched its own over-the-top (OTT) video platform for its 12 million global members.

hands-coffee-smartphone-technologyThe Internet Advertising Bureau (IAB) in Mexico released stats from Google‘s global project for branding and communication. The study found  that mobile is the main device used for viewing video in Latin America, and that ads work better if they ar designed for smartphones and tablets. 

In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Warc‘s latest Consensus Ad Forecast claims that global advertising expenditure rose 4.5% in 2016, but is expected to dip to 4.2% in 2017. But in BRIC countries like Brazil, the story will be different: Brazil’s global ad spending is expected to grow 2.1% in 2017.

Singaporean dating platform Paktor has announced that it is acquiring Brazilian Groupify, which operates European- and Latin American-based group dating app called Kickoff.

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A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

A Barclays report claims that viewers in older age demographics over indexed to TV are starting to gravitate toward OTT services. Currently, more than 54% of U.S. households have SVOD access and 31% of the population has two or more subscriptions.

parselyIn a recent report, Parse.ly looked at the performance of four types of posts – long-form, short-form, video, and slideshows – on 700 sites. Video posts received 30% less engaged time than the average post, the study found. Long-form articles (more than 1,000 words) have an average engaged time of 1.8 times higher than normal.

A new report from eMarketer suggests that, by the end of 2017, 2.15 billion people online video “viewers.” This would mean that 62% of all Internet users be using online video by the end of the year.

Former Shine Americas CEO Emiliano Calemzuk, Luis Balaguer, founder of Latin World Entertainment and Modern Family star Sofia Vergara have relaunched Raze as a digital media platform focused on Latino millennials.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Alphabet has announced fourth quarter results: this quarter, the company reported 22% year-on-year growth in revenues for a total of $26.04 billion. The company also announced that PC search ads, mobile search ads and YouTube ads contribute over 60% to the firm’s value.

Ooyala announced its Ooyala Solutions Partner Programme, which allows its video technology and reseller partners to use Ooyala technologies and is built on a three-tier system comprised of referral partners, associate resellers and premier resellers.

LATAM MARKET

Outstream video advertising platform Teads has announced the expansion of its presence in Latin America with the launch of its new office in Peru. This market will be lead by former Fox Latin America and RedMas executive, Josué Cardenas, who joins Teads as the Business Director for its office in Lima.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

ihsAccording to IHS Technology’s Media & Technology Digest, Mexico’s SVOD and TVOD digital video market grew by 39% in 2016, which means Mexico was Latin America’s second-biggest online video content distribution market. Total online video consumer level spending in Mexico last year came in at 3.5 billion pesos ($218 million).

Kantar IBOPE Media announced that it will start to release data on TV-related Twitter activity in Argentina and Colombia. Starting in February, the Kantar Twitter TV Ratings will release metrics about social TV activity. The company said that it plans to make the solution available in Peru before summer.

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A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

Netflix has now made it possible to download videos from its streaming service to smartphones and tablets for offline viewing.

AT&T is launching DirecTV Now on Monday, and people are wondering whether Apple TV, Amazon’s Fire TV and CBS will be included as content partners.

kamaiAkamai has launched Common Media Application Format (CMAF) support for its cloud transcoding service. It is meant to aid OTT video players in delivering their content through segmenting media delivery, and is under review by the Moving Picture Experts Group (MPEG).

According to a report by Activate, 53% of American internet users will subscribe to at least two streaming video services. And by 2020, that percentage will climb to 62%, with 43% opting for two subscriptions and 19% subscribing to three or more.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Hulu may become the first online video service to offer live television broadcasts along with a large library of on-demand programming.

DMP Lotame has launched the first-ever TV DMP, connecting digital audience data to local broadcast television and giving media companies the ability to leverage online behavioral data to identify when prospective advertisers’ key audiences are watching during particular days or times.

WPP’s media agency group, GroupM, has announced the global launch of [m]PLATFORM, an advanced technology suite with media planning applications, data analytics and digital services.

VidaPrimo, a multi-platform network that distributes Latin Rhythm music, has named Stephen Brooks as Executive Vice President and General Manager. The announcement was made by GoDigital Media Group Chairman and VidaPrimo CEO Jason Peterson. Brooks will help expand the music network so that it can be accessed on any device and through any service, uniting both music fans and interested brands in the process.

Video experience pioneer Accedo and Digiflare announced a merger with the goal of creating the world’s leading video experience company. Michael Lantz will act as CEO of the merged company, which will remain under the Accedo brand, while Fredrik Andersson, David George and Mano Kulasingam will all take on senior leadership positions within the merged organisation.

TV ad management software provider SintecMedia has acquired ad-tech firm Operative Media in a transaction that’s valued at almost $200 million, according to the companies.

LATAM MARKET

Digital video technology and services provider CastLabs will be providing multi-platform video playback technology and DRM licence management to Mexico’s Cinepolis so that it will be able to deliver high-quality video on its Cinepolis Klic video-on-demand service.

Brazil is expected to have raked in more than R$2bn (£468m) in sales during this year’s Black Friday, according to Camara E-net. This would be 342% higher than a regular Friday’s sales.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

abrilBrazilian publisher Abril Group has bought stake in the local operations of German Guiato, a web and mobile e-commerce platform for physical retailers.

O3b Networks has announced that it is partnering with Ozonio to bring high-speed broadband connectivity to the Amazonian city of Tabatinga, Brazil, marking the second Amazonian city that the company has connected: it recently brought connectivity to the city of Tefé.

 

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US-US/HISPANIC MARKET

Snapchat‘s $130 Spectacles video glasses are being sold on eBay for up to $5,000.

Akamai, Facebook and Twitter reported high spikes in video traffic on election night, higher than previous elections partially thanks to higher quality video and second-screen devices. Akamai reported that peak election-specific traffic was 7.5 Tbps at 11:53 p.m., 70% higher than the 4.4 Tbps from the September presidential debate.

Hulu has acquired The Video Genome Project, or VGP, a structured database of video content. No financial terms of the deal were disclosed.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Ad-tech firm Wise Data Media has launched Wise Content, a text-to-video technology that aims to create broadcast-ready branded video for publishers and advertisers. The technology is designed to enable publishers and advertisers to create short news videos.

fbFacebook has told advertisers that users are watching video ads, and is promising better data through a new website called Metrics FYI, where it will share updates and corrections for its data.

Video cloud services company Brightcove is releasing a solution for distributing, managing, and measuring videos on social networks called Brightcove Social to make it easy for publishers to reach viewers on multiple platforms while gathering analytics in one location.

WhatsApp has officially launched video calling on iOS, Android and the Windows Phone app that will be fully encrypted, protecting calls from being listened into.

LATAM MARKET

German media giant Bertelsmann, which owns European broadcaster RTL Group, publishing house Penguin Random House and music rights company BMG, is to raise its investment in Brazil, India and China from €500 million ($536 million) to €1 billion ($1.07 billion) over the next three to five years.

Taggify, the Argentine ad tech company, has announced its support for a scientific center in Bolivar, Argentina, with the goal of placing innovative tech companies from the region related to research and tectouch colombiahnological production.

Colombian retailer Grupo Éxito has entered into a deal with Keshet International for the cross-media brand Touch, an interactive multi-platform game with live shorts on Colombia’s free-to-air channel Caracol.

 Uber is using ad-carrying drones in Mexico city as a part of its push into Latin American markets.
Viacom has bought Argentine broadcaster Television Federal SA (Telefe) from telecom carrier Telefonica SA for $345 million in cash.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

Teads and the Brazilian publisher group Abril are building on their deal, increasing native video purchases with Teads with inRead formats and inserting more videos special in mobile, using live streaming, vertical, and 360º media.

 

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

AT&T is contemplating giving people who sign up for its new Internet TV service a free Apple TV set-top box or Amazon Fire USB stick.

Thousands of former Time Warner, now Charter, cable clients are cancelling their service due to changing prices.

Adobe is acquiring ad tech company TubeMogul for $540 million net of debt and cash.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

The FCC has said that it has serious concerns about whether rivals fccwill be able to compete with AT&T‘s $35/monthly online video service, DirecTV Now.

After Donald Trump‘s surprising win, many are wondering if he will reverse Barack Obama‘s net neutrality rules, which GOP congressmen have been hoping to take down for some time now.

YouTube has launched a virtual reality video app for the Daydream View VR headset that parent company Google developed.

SmarkLabs has announced the launch of Vidy, a tech-centric video production company aimed at accelerating growth for B2B brands. Vidy will function as its own brand and will focus on B2B-specific video production needs.

LATAM MARKET

French programmatic media platform Tradelab announced the start of their Brazilian operations with an office in Sao Paulo, their sixth global office with local teams.

IAB Brazil has elected Cristiano Nóbrega to head the organization in 2017 for the programmatic media market.

The Brazilian Association of Ecommerce (ABComm) claims that the local market is expecting R$2.14bn ($630m) in revenues on Black Friday, November 25. This is 18% higher than revenues from last year.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

comScore, Inc. and MediaMath have released a study: “The State of Programmatic Buying in Latin America,” which looks at opportunities for advertisers, agencies, media and ad tech companies in Mexico, ColombiaArgentina and Brazil.

 

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Hulu has added programming from to its new live TV streaming service from 21st Century Fox, Walt Disney/ABC Television Group, ESPN, Fox News, FX Networks, Fox Regional Sports Networks and National Geographic. The service is set to launch in early 2017, and will offer limited commercials for $7.99 per month or commercial-free for $11.99 per month.

Univision Digital, the digital division of Univision Communications Inc. (UCI), announced the launch of “CNCO Evolution,” a new web series that tells the story of how the winners from “La Banda” are dealing with their newfound success and how they prepared for the launch of their first album, Primera Cita. The six-episode series presented by Walmart, premieres today on LaBandaOficial.com.

Video compression products provider EuclidIQ has announced the immediate availability of OptiiQ.ly, an Online Video Platform (OVP) that offers a simple end-to-end channel solution for distribution of live and pre-recorded video content over the internet.

teadsNative video platform and outstream video provider Teads is looking into adding haptic feedback to its mobile ad video solutions. Teads’s studies reveal that haptic video ads, which include a small motor in the phone that creates vibrations so that people can experience sensations from videos, increase user attention, engagement, and interaction vs. non-haptic ads.

Online video platform providers Brightcove, Vidyard and Kaltura came in at the top of a study by Forrester Research that rated platforms’ abilities to support sales and marketing efforts in the enterprise segment. Competitors include Adobe, IBM and Ooyala.

Portada‘s 2017 Online Marketing Guide is out! Download it for free and get the latest in opportunities and challenges in the industry, video ad market forecasts and video audience development.

FilmStruck, Turner Classic Movies’ new streaming service for film lovers, has now launched. The service features a collection of hundreds of classic, indie, foreign, and cult film, and will cost $7 per month.

Sojern, a marketing engine for travel brands with clients including Marriott, Disney, Emirates, and Hertz, announced it is the first company in travel to become a DoubleClick Certified Marketing Partner.  The list of approved members is hand-selected and vetted by Google and partner companies have proven expertise in successfully delivering results on DoubleClick’s suite of advertising products at scale.

LATAM MARKET

A report from Newzoo has revealed that the Latin American games market is the second fastest growing sector in the world, and that this year the region will generate $4.1b in video game revenues for a year-on-year rise of 20 per cent.

A new IMS survey found that about 90% of people connected to the Internet in Latin America own a smartphone, and that Android is the preferred operating system.  There is also going to be an estimated 200 million smartphones in the region by 2018. This annual study tracks regional trends in digital consumption and mobile apps.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report, Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Opera TV has announced a partnership with Claro video, a premium video on-demand service, to bring its service to millions of devices through participation in Opera TV’s Certification operaProgram and distribution through the Opera TV Store. Through the partnership with Opera TV, Claro video is increasing its presence in the growing Latin American market by streamlining its app development and deployment efforts, making it available on a variety of ecosystems and devices where over-the-top (OTT) is enabled by Opera TV.

According to the Mexico Total Telecommunications Services Market from Frost & Sullivan’s Digital Transformation team, the current Mexican telecommunication services market is mostly monopolized by Telmex and its mobile arm Telcel. But in the PayTV segment, Televisa has the largest share.

Last Wednesday, the Argentine Ministry of Communications met with the FCC in Washington to discuss the issue of regulating emerging technology and platforms in the OTT market as a part of Argentina TIC Day, a business round set up by businessman Oscar Aguad to attract investment in Argentine telecommunications companies.

Thanks to OTT subscriptions to services like Netflix and Claro Video, Brazil and Mexico are the markets with the second and third-highest growth (26 and 25 percent, respectively) in the segment in Latin American and OECD countries.

Carlos Slim and his company, América Móvil, are expressing interest in entering the pay TV market in Mexico. During a conference, Daniel Hajj, América Móvil’s general director, said that the company is following the rules for entering the pay TV market, which were set by Mexico’s Federal Telecommunications Institute. América Móvil already has pay TV services in Chile, Colombia, Peru, Ecuador, Brazil and soon Argentina.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC MARKET

Twitter is shutting down video-sharing service Vine “in the coming months,” the company announced Thursday. Vine, which lets users share short video clips, debuted in 2013. Twitter acquired Vine in 2012 before the service had even launched. The news comes the same day Twitter announced it would lay off more than 300 workers, or 9% of the company’s global workforce, within the company’s sales, partnerships, and marketing teams.

“Nothing is

British martech company BlueVenn has formally launched operations in the US, announcing its headquarters in Boston. The company also introduced the BlueVenn Marketing Platform, that equips marketers with the tools to dive deep into customer data, extract insights and create omnichannel journeys, in real-time.

Groovy Gecko has announced the launch of a self-managed version of its award-winning Live Presentation System, which enables the delivery of video webcasts to multiple devices with optional interactive elements. It also enables live presentation webcasts, including PowerPoint slide synchronisation with optional moderated Q&A and polls, plus other interactive features.

Chinese predictive marketing software Viscovery has raised $10 million US to personalize advertisement on online video streaming. The platform uses artificial intelligence mixed with image recognition to determine which advertisements viewers will want to see based on the content that is being streamed at that time.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

teadsOutstream video specialists Teads has announced a feature that will allow advertisers to turn existing TV creatives into vertical video for smartphones, with a 360 effect, and deliver it into premium editorial environments. Preexisting landscape video creative will fit into a vertical format compatible with both Android and iOS devices.This new feature is completely free for all Teads’ clients and will also be accessible for all premium publishers using Teads’ ad server and SSP.

AT&T‘s DirecTV Now online video service will cost $35 per month including mobile streaming costs, aiming at those who reject pay-television subscriptions. It will have more than 100 channels.

On Saturday, AT&T Inc. and Time Warner Inc. announced they have entered into a definitive agreement under which AT&T will acquire Time Warner in a stock-and-cash transaction valued at $107.50 per share. The agreement has been approved unanimously by the boards of directors of both companies. AT&T also announced that its DirecTV Now online video service will cost $35 per month, including mobile streaming costs. There are considerable regulatory hurdles for the deal to be approved by regulators.

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Cable and entertainment company Comcast Corp posted higher third-quarter revenue on Wednesday, fueled by investments in video and high-speed internet and business services divisions.

LATAM MARKET

Mobile marketing company based out of Buenos Aires, Logan, has reached an agreement with Mexican investment firm Pedralbes Partners, through which the latter will invest US $2 million in the former. The investment is meant to help the company expand in Brazil, Mexico and Argentina.

comScore, Inc. and IMS Internet Media Services (IMS) today released the second edition of IMS Mobile in LatAm, a joint report on trends in digital consumption and mobile apps usage in six countries in the region (Brazil, Mexico, Argentina, Colombia, Peru and Chile) that surveyed smartphone and tablet users aged 15 or older. It found that 9 out 10 people connected to internet in Latin America have a Smartphone, and that sites within the IMS portfolio have a combined potential reach of 76% of mobile users, representing the third largest digital advertising audience in the region after Google and Facebook.

Citic Private Equity, a Chinese financial conglomerate, is in talks to buy a €2bn controlling stake in Spain’s Imagina Group, a media company that distributes the country’s top football league
citicinternationally and holds domestic rights in Spain to the Formula One World Championship, major football leagues, and assets in sports rights in Latin America.

According to the Consejo Nacional de Televisión’s (CNTV) first public survey about content and TV on the Internet, 84% of Chileans want regulation to limit access to inappropriate content on the Internet. 39% saying they had watched violent or inappropriate type of content at least once online and half of them accessed such content through social media. 29% found it via Google.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US HISPANIC

Ooyala has released research that indicates that mid-roll video ad placements are becoming more popular. In February 2015, studies showed that three-quarters (75%) of online video ad placements consisted of pre-rolls in February 2015, against just 20% for mid-rolls. But by April 2016, mid-rolls rose by 25% accounting for 33% of video ad placements while pre-roll has gone down to 60%.

univisionUnivision Communications has tapped BroadbandTV to manage its YouTube content and channels as a part of its outreach efforts for Hispanic audiences in the U.S. and internationally. BroadbandTV has proprietary technology to upload and monetize fan-generated content for Univision.

Walmart has announced that it is expanding Vudu, an on-demand mostly-centric movie video service, launching a free movie digital service called Vudu Movies on Us, which will be supported by advertising. The movies will have both pre-roll and mid-roll commercials.

Google has launched a “skinny” bundle of TV networks called “Unplugged.” CBS has signed a carriage deal, and Walt Disney and 21st Century Fox are  thought to be close to signing. The bundle of live TV channels at around $25 to $50 per month, and will launch in early 2017.

IHS Market Research has released studies showing that Netflix and Amazon spent $7.5 billion on programming in the last year, more than CBS, HBO and Turner. And the World TV Production Report revealed that between 2013 and 2015, Amazon’s investment in SVOD and online video went from $1.22 billion in 2013 to $2.67 billion in 2015, and Netflix spent $4.91 billion in that period.

In Netflix‘s quarterly letter to shareholders, it stated that while Amazon is picking up momentum in the streaming market, it’s not too worried about them catching up.

According to Eurodata TV Worldwide research, released at MIPCOM Comcast, Time Warner, Sky, Germany’s Kabel Deutschland, India’s Sun Direct, France’s Orange, Mexico’s TelMex and China Telecom are the world’s most powerful players in global distribution. Additionally, it revealed that at least 50 new mainstream SVOD platforms have launched around the world since Netflix launched in 2010. It also tracked the expansion of niche services targeted at specific demographics.

Video inventory management platform, SpotX, and BrightLine, the market leader for advanced TV and OTT advertising, have joined forces to accelerate the automated purchasing workflow of advanced TV ads across millions of U.S. households. The integration will empower publishers to automate the sales of personalized, household-addressable advanced ad units within connected TV (CTV) environments.
Ooyala has announced their partnership with Toca Boca, the number one ranked mobile-first kids brand in Apple’s app store. This way, Toca Boca will be able to deliver its video library of original and curated content to its global audience base to drive engagement and loyalty as well as higher revenue through subscriptions.

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LATAM MARKET

ESPN has launched its flagship ESPN App in Spanish-speaking Latin America. Available on Android and iOS, it has dedicated local editions in Argentina, Chile, Colombia, Mexico and Venezuela and has the same capabilities and functionalities as the U.S. edition.

Microsoft has launched its first Transparency Center in Latin America in the city of Brasília (DF), Brazil to promote trusted and safe computing, which is key to the industry and to abating security concerns in the sector. The first Microsoft Transparency Center was launched in 2014 in Microsoft’s headquarters in Redmond, Washington.The World Bank‘s investment arm, the netInternational Finance Corporation, has made a $1 million commitment to Argentine accelerator NXTP Labs as part of its $30 million Startup Catalyst initiative, which backs accelerators and seed funds in emerging markets.AT&T’s focus on growing the newly acquired Mexican operations in 2015 has been successful: the company added 742,000 wireless net subscribers in 2Q16, and Mexican wireless subscribers are nearing a total of 10 million. DIRECTV added 87,000 video subscribers in LatAm in the last quarter. 

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US-US/HISPANIC MARKET

A new study by GfK’s The Home Technology Monitor™ found that 16% of the viewing population have multiple SVOD (subscription video-on-demand) services in their homes, up from 10% three years ago. “Self-bundling” viewers – those who pay for combinations of Netflix, Amazon Prime, Hulu, and other subscription streaming services – are more likely to have kids under 18 in their homes (50%, versus an average of 41% among all weekly viewers of any type).

Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetization of premium video content. The solution provides an end-to-end product for content producers and publishers that syndicate video content, from asset and distribution management to monetization via direct and indirect channels.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

2btube is officially moving into the kids content space with the launch of 2bkids with Juan Baixeras at the helm. Baixeras has had a 20 year international career in television and media with a particular focus on kids content for the past 4 years at Zinkia (Pocoyo) and Little Smart Planet. It is 2btube’s first effort beyond the Spanish speaking markets with the full support of the 60 strong 2btube team across its offices in Madrid, Miami and Mexico City.

YouTube has announced a new platform for making video ads on the site called YouTube director. People can create the ads on the YouTube Director for Business app or the YouTube Director service on the site. People can take advantage of free help from a GoogleAdWords expert.

According to Parks Associates, over a third of US broadband households watch user-generated video online more than ten days per month, and three-quarters of US broadband households access the content at least once a month.
Genesis Media, a platform that helps brands make advertising decisions based on real-time user attention, announced a strategic outstream video advertising collaboration with GateHouse Media that will be implemented across 217 of GateHouse Media digital news properties.

Alphabet Inc. ‘s Google has acquired digital marketing startup FameBit, whose platform connects brands with content creators on platforms such as YouTube, Facebook, Instagram and Twitter, helping them work together for product placement and promotion.

Conviva, which conducts OTT experience management for media companies, announced that digital sports content and media company Perform Group is using Conviva’s technology to provide global video intelligence for new live sports streaming service DAZN, which uses Conviva Insights to provide in-depth metrics and analytics.

LATAM MARKET

Teads announced the launch of its Programmatic Outstream Video Accreditation Program roadshow in Latin America. The recently-launched programmatic accreditation program trains media buyers with the latest knowledge and training in programmatic outstream video advertising. The accreditation program will now expand into four open interactive workshops in Argentina, Brazil, Mexico and Miami.

predicta-squarelogo-1461587596453Brazilian company and part of e.Bricks‘s portfolio Predicta has announced that it is purchasing Melt DSP to create programmatic and digital solutions hub Predicta Melt. On top of a DSP, the company will offer ad servers, rich media, web intelligence, DMP, website optimisation, ad exchanges, and adsense.

According to new data from VideoViewers, in Brazil, 40% of the time spent watching videos is done in the internet, 42% of the population (85 million people) has the habit of watching videos on the internet, and 82 million people do so in YouTube. Pay TV, on the other hand, was measured to have an audience equal to 37% of the local population. The average time spent watching videos has risen from 30 hours a week to 39.2 hours week in the past two years.

Brazil’s VOD market is expected to reach US$352.m, according to the Motion Picture Association Latin America (MPA-AL), making it the eighth-largest VOD market in the world, and the largest in Latin America, followed by Mexico and Argentina.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US-US/HISPANIC MARKET

Digital publishing company Playwire Media has signed video inventory management platform SpotX to manage their video ad deals across owned-and-operated (O&O) sites as well as their syndication partners. Playwire Media, which is a digital representation firm as well as an online video platform (OVP), will employ SpotX’s ad server and programmatic infrastructure to monetize its video inventory across its portfolio, including flagship partners CinemaBlend.com, BleedingCool.com and SuperCheats.com. One of SpotX’s key features that Playwire Media will utilize is the predictive viewability targeting tool within its ad server, which enables the publisher to pre-emptively meet the differing viewability requirements of buyers.

Popular gossip and news site MailOnline announced that its programmatic revenue has increased by 48% through selling its display inventory through header bidding.

Multiscreen audience technology company YuMe company released its Publisher’s Guide, which highlights consumer survey results focused on understanding the relationship between video viewing habits and ad receptivity. The guide revealed, among other interesting data, that users are more receptive to ads in the morning, that they prefer a single long ad over multiple short ads, that content quality matters, and that ad receptivity on tablets is higher than on smartphones in the morning, though ad receptivity is higher on smartphones in the evening.

Twitter's Jack Dorsey
David Paul Morris | Bloomberg | Getty Images Twitter’s Jack Dorsey

The CW and Ford signed Twitter Amplify upfront deals to place videos in CW Twitter accounts. The Twitter Amplify program allows brands to run their ads in different categories of content.

DashBid announced DashBid360, a 360-degree video ad unit that runs on almost all platforms and screens. Users can move their phones or mouse to see ads from different angles.

Spanish Broadcasting System, Inc. announced the addition of a full video channel line-up to its LaMusica music streaming app. It is available now and builds on its immersive mobile music offering with bi-cultural/bi-lingual, short-form vertical video content highlighting the world of Latin music, entertainment and pop-culture, created specifically by and for Hispanic millennials.

The Interactive Advertising Bureau (IAB) released its international mobile report, “Mobile Commerce: A Global Perspective,” revealing new insights about purchases on smartphones and tablets from users across 19 different countries. The study revealed that 76% of mobile purchasers have engaged with a mobile ad in the last six months and on average, and 33% clicked on the ad to find out more information. 60% of mobile purchasers from around the world discover products and services to buy on social platforms.

GumGum, a computer vision platform for marketers, announced its renewed partnership with Wenner Media, publisher of gumgumRolling Stone, Us Weekly, and Men’s Journal brands, to deliver GumGum’s premium In-Image and In-Screen ad units to Wenner Media’s leading publications. The partnership first began in August of 2015.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

In reaction to Facebook’s announcement that it was misreporting the average viewing time on its video platforms, Bob Liodice, president and CEO of the ANA (Association of National Advertisers) said the news was “troubling” in his ANA blog posting on Sept 29. He also said that Facebook “not yet achieved the level of measurement transparency that marketers need and require.” GroupM issued a similar statement. 

LATAM MARKET

Mexican broadcaster Televisa announced that it has signed content distribution deals with NBCUniversal and its Spanish-language unit Telemundo to add films and series to its roster and improve its recently launched streaming video service. The deal also included expanding Televisa’s existing contract for free-to-air television and blim, its streaming video service.

According to eMarketer, in Latin America, 32% of the population will use smartphones in 2016, and Latin America is projected to spend 69.8% of its digital ad budget on mobile by 2020.

jussiThe Brazilian digital agency Jüssi announced that it will be integrating its programmatic media buying area with its media planning department to improve measurement of campaigns’ impact and efficiency.

The video ad tech company DynAdmic announced its Weather Sync solution in Brazil, giving advertisers the ability to segment campaigns according to the weather in each user’s area.

Brazilian publisher iG and the local marketplace Apontador will be working with targeted content to offer online-to-offline (O2O) spaces to advertisers.

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

AT&T has announced the launch of an online streaming video service, DirecTV Now, with more than 100 premium channels.


AppsFlyer has upgraded its Active Fraud Suite, a brand new technology called DeviceRank, which it describes as “the world’s first solution to identify mobile fraud at the device-level” that will deliver “3x to 12x stronger performance than industry standard anti-fraud solutions such as IP filtering and distribution modeling.” It is now enabled for all AppsFlyer customers.

Ooyala has published its Q2 2016 Global Video Index featuring insights from more than 3.5 billion video analytic events per day from 220 million viewers across the world.This quarter, the report focused on ‘power users’: “customers who visited on more days each month — at least seven days per month but typically many more — and made more frequent visits each day than an average customer.” Among other insight, the report claims that on an AVoD news site users visit 37 per cent more during the workweek than on weekends and use computers to consume content for longer periods, compared to the average user who uses a mobile phone.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Apple Inc. and Google made changes to their mobile web browsers to enable video content to play automatically in web pages, provided audio is muted. The adjustment may result in more mobile video consumption, driving new revenue.

Click here to watch Tubular Insight‘s new webinar: “The State of Online Video 2016.”

Josh McFarland, Twitter’s vice president of product, spoke at DMEXCO marketing conference in Cologne, Germany, and presented the following stats on Twitter and video: 93 percent of Twitter videos are watched on a mobile device. In Europe, almost half of people use Twitter while watching TV. He also said that tweets with video are 6x more likely to go viral, and tweets with a photo are 3x more likely than tweets with an animated GIF to go viral.

anatomyAnatomy Media released a report about millennials claiming that two-thirds of millennials use an ad blocker on a desktop or mobile device, and that about 36% block pre-roll ads on short-form videos; and 28% do so for long-form content such as a TV series.
Furthermore, 61% of millennials who stream content used a shared password or cable log-in.
CNET en Español, CNET’s Spanish-language sister site, has announced its annual list of the top 20 most influential Latinos in technology for 2016.  The list, which marks its fourth consecutive year and includes 18 new executives as well as a record number of women (9), is made up of Latinos with a broad range of experience and skills, that are leading teams in high-profile tech companies in the U.S.
VTR, an international telecommunications firm announced that it has reached an agreement with Netflix to offer the streaming platform’s content to its clients through its cable programming. This is the second agreement of its kind for Netflix: in July, Comcast announced that it would include Netflix’s services on its X1 video system.
Legendary Mexican singer Vicente Fernandez released a video announcing his support for Democratic presidential candidate Hillary Clinton in an effort to rally Latino voters. The video was paid for by the Latino Victory Project, and apparently Fernandez volunteered to do it.

LATAM MARKET

Mexico’s Internet Advertising Bureau (IAB) claims that more than eight in ten Mexican teenagers (between 13-17) come across advertising while watching or downloading videos, films or TV programs, as well as while using mobiles apps. 52% say that brands are important. Music videos are the preferred content to consume online (64% of teenagers do this), followed by concerts (46%), films (44%) and TV series (35%).

The Mexico City Tourism Trust (Fondo Mixto de Promoción Turística del Distrito Federal) has partnered with Marko and Alex Ayling, known online as The Vagabrothers, to develop a four-part video series, launching today, to introduce their millennial audience to Mexico City’s charm in ways that appeal directly to their interests.

Brazil’s Ministério Público Federal (MPF) has initiated a civil lawsuit against Google because it believes that YouTube has broken legislation regarding advertising to children: the MPF wants YouTube to warn advertisers that child-related products cannot be advertised in the country.

In Peru, TV consumption habits are changing as online video surges. A study by Nielsen claims that 72% of Peruvians are watching online video through subscription platforms. 72% have cable, 13% have satellite cable, and 13% have an account with an online video provider. But only 24% implied that they would exchange their current provider for a VOD platform.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450 million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Latin Everywhere has announced a partnership with Telefónica to offer the mobile carrier’s LatAm customers Pongalo, a content streaming service with a library of more than 50,000 hours of telenovelas and other content.

tipalti_logo_final-nobackgroundAutomized payment provider Tipalti has announced that it is expanding its services to better aid companies in validating tax ID numbers of its providers in Argentina and Brazil. This way, companies can work with providers and partners in these countries to guarantee tax compliance through registering the beneficiaries’ tax information and reduce fraud.

Endemol has sold its Argentine affiliate to its local partner, Martín Kweller, who has been a minority shareholder until now. The company’s name will be changed to Kuarzo Endemic Argentina. 

A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKETS

Time Inc. has launched PEN, a free online video network that will feature content from People and Entertainment Weekly. The network will be supported by advertising and will broadcast more than 300 hours of original programming in the first 12 months of operation.  Time Inc’s library of shows from its properties like Time and Sports Illustrated will also be included in the programming.

Defy Media Inc., the company behind web video channels like Smosh and Clevver, has raised $70 million in a funding round led by Wellington Management in its attempt to fuel its growth in the online video market.

Hubspot‘s 2016 State of Inbound report revealed interesting insight regarding online video today: 49% of 18-24 year olds say that they’re watching at least 3 hours of video on YouTube a week, and 48% of marketers say they have plans to add YouTube to their content strategy in the next year. Facebook’s efforts in the online video department are also paying off: 39% of marketers said they’d be increasing their Facebook Video content during the next year.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Twitter has announced a new application for Apple TV, Amazon Fire TV and Microsoft’s Xbox One that will offer free content on major streaming TV services. Content will include Twitter content, and access to the Vine and Periscope apps, as well as 10 National Football League games, Bloomberg News. Users do not need a pay-TV subscription or Twitter account to access it.

Lions Gate Entertainment Corp. has announced a deal with Vimeo to offer online services to its customers, making Lions Gate the first Hollywood Studio to license its television content to the online video platform. Vimeo will be allowed to run Lions Gate’s complete set of television series, including hits Orange is the New Black, Weeds, Nurse Jackie, and Mad Men .

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

In celebration of Hispanic Heritage Month (9/15/16 – 10/15/16), huluHulu is premiering a lineup of programs, including Univision programs and novelas like Despertar Contigo, El Color de la Pasión, and A Que No Me Dejas, as well as season two of La Banda, the hit singing competition series created by Simon Cowell (The X Factor, America’s Got Talent) and produced by Ricky Martin.

This week marked the launch of Puros Autos Network, an online editorial platform that will cover the automobile market for  the 30 largest markets with a Hispanic population of 30% and higher.

CafeMedia has announced the relaunch of MamásLatinas.com, the first-ever bilingual online destination dedicated to connecting, entertaining and empowering Hispanic moms. Reaching more than 5 million monthly unique visitors, the refreshed MamásLatinas serves the culturally unique interests and needs of Latina moms.

Outstream video platform Teads has acquired Brainient, a company that specializes in advanced dynamic creative technologies for video and mobile. The acquisition will help Teads form the only global solution for creating and distributing interactive videos at scale and will help bridge the disconnect in the video market between data, creative and the media.

LATAM MARKET

Discovery Communications has launched DNews en dnewsEspañol, marking its first Spanish-language digital native YouTube channel. Presented by Discovery’s online brand Seeker, the online network is available worldwide, but is targeting online viewers in Latin America, the US Hispanics and Spain.

A report released by Carat claims that global advertising spend is projected to reach $548.2 billion by the end of this year—a 4.4% (or $23 billion) increase compared to 2015, and that Latin America will experience the highest yoy growth, with a projected increase of 10%.

SES S.A. has announced that Arqiva, a communications infrastructure and media services company, has contracted a C-Band transponder on SES’s NSS-806 satellite for the distribution of premium HD sports content in English across Latin America and the Caribbean.

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