Tag

online video forum

Browsing

Youtubers, Instagramers, Viners and other Online Video Creators will play a crucial role at the upcoming Latin Online Video Forum on June 3 (during #Portadalat) in Miami’s Hyatt Regency Hotel.

“Online Video Creators have become a massive cultural force and a vibrant part of the Social Media and Marketing sector. #Portadalat, the main event in the Latin American and Hispanic Marketing and Media sector recognizes this by hosting a Video Talent Showcase presented by major Multichannel Network 2Btube” says Marcos Baer, publisher of Portada. “We are proud to be partnering with 2Btube and thank them for their support,” Baer adds.

The Online Video Talent Showcase is perfect for anyone looking to make better content, grow their channel, and meet brands and fellow creators. Benefits include:

  • Meet 2Btube, one of the largest MCNs in the Spanish-speaking world and evaluate partnership opportunitieswith them, while you have a drink and eat some food.
  • Attend the Top Latin Influencer Awards
  • Get the best Content on all aspects of Online Video Marketing targeting Latin Audiences (U.S. Hispanic and Latin America) .
  • Listen to presentations of keybrand marketers and interact with them, including Kellogg’, L’Oreal, Estee Lauder, Mercedes Benz, 3M, Longchamp and more…
  • Listen and interact with Star Band “Boyce Avenue.

Online Video Creators, register here:
https://www.portada-online.com/events/forum/talentshowcase/

A Who is Who of Online Video!

  • Fabienne Fourquet, CEO and co-founder, 2Btube
  • Carlos Espíndola, Gerente eHub Latinoamérica, 3M
  • Adriana Grineberg, Head of Operations Miami, Facebook
  • Borja Beneyto, Digital Regional Director Latin America, Starcom MediaVest
  • Jayson Dubin, CEO & President, Playwire Media
  • Shay David, CRO and Co-Founder, Kaltura 
  • Luiza Ricupero Negret, VP, StyleHaul Mundo
  • Jan Riemens, CEO, Zoomin.TV
  • Boyce Avenue, the most followed band on YouTube!

Check out the agenda!

www.portada-online.com/events/forum/agenda

For attendees working in online video beyond content creation, including anyone who is part of a production company, network, channel, or who works in talent management, software development, venture investment, buy your ticket here:

https://www.portada-online.com/events/forum/register/

Sponsors del LATIN ONLINE VIDEO FORUM 

Silver Sponsor:

Yume 

Bronze Sponsors:

Kaltura 
ZoominTV 
BodenPR 

Sponsors del Online Video Talent Showcase 

2Btube 

Attendee Bag Sponsor:

Latcom 

WiFi Sponsor:

Teads 

Official Wire Sponsor:

Marketwired 

For sponsorship opportunities, contact Kelley Eberhardt, Director of Sales at 212-685-4441 (kelley@portada-online.com)

#PortadaLat has now begun, with the Online Video Forum and a presentation by Portada’s publisher, Marcos Baer, on central points that will be addressed during the LatAm Summit: programmatic buying, online video, the relationship between technology and marketing, as well as content marketing, among other topics.

Baer introduced the panel with the question, “What should we think about the reliability of online video metrics today?” In this field, he said, we are “in something like the Wild West.”

After Marcos Baer’s presentation, the panel began with an introduction by moderator Cynthia Evans, managing director of Group M Latin America, and initial remarks on “What is content video” from each of the panelists: Artie Bulgrin, SVP global research & analytics, ESPN; Josh Chasin, chief research officer, comScore; and Marilyn Aldir, digital director of Editorial Televisa.

196187fArtie Bulgrin (photo), SVP global research & analytics, ESPN, noted that what ESPN seeks is to offer content through a range of different platforms, so they will be available to viewers all the time. That means it is “very hard to measure this, it’s very hard to measure chaos,” he pointed out. Bulgrin added that “we’re used to a digital world where we measure everything.”

“What we need to measure is ‘how many, how often, how long’ on the different screens,” Bulgrin stated. “What is our situation now? I think we’re close to a way of measuring this in multiple platforms.”

Bulgrin noted out that “50% of our sales are multi-platform.”

jcFor his part, Josh Chasin (photo), chief research officer, comScore, stated that comScore is working to “be the best in the class” and to be able to measure outcomes in the different multi-platforms. He also observed that “TV is becoming a digital medium, if it isn’t already – that is what we’re going to see and what we have to work with in terms of metrics.”

The third panelist, Marilyn Aldir, digital director of Editorial Televisa, said that today it is no longer possible to think in terms of TV audience alone, given the interaction occurring with digital media at the same time. “These days the challenge is to sell multi-platform advertising; we need to be able to measure interactions and engagement,” Aldir stated.

In response to Cynthia Evans’ question about how to measure frequency during a campaign, all of the panelists agreed that this is the core of the problem. The panel ended with questions from the audience.

#PortadaLat has now begun, with the Online Video Forum and a presentation by Portada’s publisher, Marcos Baer, on central points that will be addressed during the LatAm Summit: programmatic buying, online video, the relationship between technology and marketing, as well as content marketing, among other topics.

Baer introduced the panel with the question, “What should we think about the reliability of online video metrics today?” In this field, he said, we are “in something like the Wild West.”

After Marcos Baer’s presentation, the panel began with an introduction by moderator Cynthia Evans, managing director of Group M Latin America, and initial remarks on “What is content video” from each of the panelists: Artie Bulgrin, SVP global research & analytics, ESPN; Josh Chasin, chief research officer, comScore; and Marilyn Aldir, digital director of Editorial Televisa.

196187fArtie Bulgrin (photo), SVP global research & analytics, ESPN, noted that what ESPN seeks is to offer content through a range of different platforms, so they will be available to viewers all the time. That means it is “very hard to measure this, it’s very hard to measure chaos,” he pointed out. Bulgrin added that “we’re used to a digital world where we measure everything.”

“What we need to measure is ‘how many, how often, how long’ on the different screens,” Bulgrin stated. “What is our situation now? I think we’re close to a way of measuring this in multiple platforms.”

Bulgrin noted out that “50% of our sales are multi-platform.”

jcFor his part, Josh Chasin (photo), chief research officer, comScore, stated that comScore is working to “be the best in the class” and to be able to measure outcomes in the different multi-platforms. He also observed that “TV is becoming a digital medium, if it isn’t already – that is what we’re going to see and what we have to work with in terms of metrics.”

The third panelist, Marilyn Aldir, digital director of Editorial Televisa, said that today it is no longer possible to think in terms of TV audience alone, given the interaction occurring with digital media at the same time. “These days the challenge is to sell multi-platform advertising; we need to be able to measure interactions and engagement,” Aldir stated.

In response to Cynthia Evans’ question about how to measure frequency during a campaign, all of the panelists agreed that this is the core of the problem. The panel ended with questions from the audience.

The 7th Annual Portada Latam Advertising and Media Summit will take place on June 4 and 5 2015 in Miami