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What: Google sites, driven primarily by YouTube, ranked  as first online video content property during the month of April with 87 million viewers. Facebook ranked second with 87 million viewers. BrightRoll Platform was the top video ad property with 53.8 percent reach and VEVO topped the list of YouTube partner channels with 35.8 million viewers.
Why it matters:  186.1 million was the number of Americans who watched online videos in April 2014.

like-su-facebookAccording to the latest data from comScore, Inc.  and comScore Video Metrix® ,  186.1 million Americans watched online content videos in April 2014. Facebook  ranked second video content property with 87 million viewers. BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers

• Google Sites, driven primarily by video viewing at YouTube.com, ranked first online video content property with 155.7 million unique viewers
• Facebook ranked #2 with 87 million viewers
• AOL, Inc. followed with 65.3 million
• Yahoo Sites came in 4th with 52.2 million
• NDN 5th with 45 million.

PropertyTotal Unique Viewers(000)
Total Internet: Total Audience186,058
Google sites155,715
Fcaebook87,005
AOL, Inc.65,335
Yahoo Sites52,164
NDN44,973
VEVO37,944
Anyclip Media36,331
Vimeo35,853
Microsoft Sites35,132
Amazon Sites32,559
Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population.April 2014.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included).Source: comScore Video Metrix

Top 10 Video Ad Properties by Percent Reach of Unique Viewers

• BrightRoll Platform ranked #1 in video ad reach, serving ads to 53.8 percent of the total U.S. population in April.
• Specific Media came in second with 42.9 percent reach
• LiveRail folloed with 42 percent,
• AOL, Inc. came in 4th with 38.3 percent
• Google Sites 5th with 35.2 percent.

PropertyReach Total U.S Population
BrightRoll Platform†53.8
Specific Media42.9
LiveRail†42.0
AOL,Inc.38.3
Google Sites35.2
Tubemogul Video Ad Platform†34.9
Spotxchange Video Advertising Platform†34.4
Tremor Video29.2
Q1Media-AdExcite Video platform†27.9
Videology†17.8
Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population.April 2014.Total U.S. – Home and Work Locations.Ad Videos Only (Content Videos Not Included).Source: comScore Video Metrix  

Top 10 YouTube Partner Channels by Unique ViewersThe April 2014

YouTube partner data revealed that:

  • video music channel VEVO maintained the top position in the ranking with 35.8 million viewers
  • Fullscreen held onto the #2 spot with 25.6 million unique viewers
  • followed by ZEFR with 24.5 million
  •  Maker Studios Inc. with 24.4 million
  • Warner Music with 23.6 million.
PropertyTotal Unique Viewers (000)
VEVO@ YouTube35,757
Fullscreen@ YouTube25,577
ZEFR@ YouTube24,534
Maker Studios Inc.@ YouTube24,401
Warner Music@ YouTube23,555
The Orchard@ YouTube17,376
UMG@ YouTube15,269
BroadbandTV@ YouTube13,990
SonyBMG@ YouTube13,067
JukinVideoNetwork@ YouTube13,052
Top YouTube Partner Channels Ranked by Unique Video Viewers.April 2014.Total U.S. – Home and Work Locations.Content Videos Only (Ad Videos Not Included)
Source: comScore Video Metrix

What: According to comScore Video Metrix, 183.8 million Americans watched 48.7 billion online content videos in January . Which means that 85.1 percent of the US Internet audience viewed online video. SpotXchange captured the first position among Video Ad properties followed by AOL, Google and LiveRail. Vevo was the first YouTube channel partner followed by ZEFR and Fullscreen.
Why it matters: The race to monetize online video is raging. The leading properties and networks are capturing a rapidly growing market.

Hispanic Online VideocomScore, Inc. released data from the comScore Video Metrix service showing that 183.8 million Americans watched 48.7 billion online content videos in January, while the number of video ad views totaled 26.9 billion.85.1 percent of the US Internet audience viewed online video.The duration of the average online content video was 4.4 minutes, while the average online video ad was 0.4 minutes.Video ads accounted for 35.6 percent of all videos viewed and 4.5 percent of all minutes spent viewing video online.

Top 10 Video Ad Properties by Video Ads Viewed

Nearly 26.9 billion video ads were viewed  in January by americans:

  • SpotXchange Video Ad Marketplace captured the first position with 3.5 billion ad impressions.
  • AOL, Inc. came in second with 2.9 billion ads
  •  Google Sites followed with 2.9 billion
  •  Live Rail with 2.4 billion
  •  BrightRoll Platform with 2.3 billion.

Time spent watching video ads totaled 10 billion minutes, with AOL, Inc. delivering the highest duration of video ads at nearly 1.3 billion minutes. Video ads reached 52.6 percent of the total US population an average of 165 times during the month. Hulu delivered the highest frequency of video ads to its viewers with an average of 81.

Property

Video Ads (000)

Total Ad Minutes(MM)

Frequency (Ads per viewer)

%  Reach

Total U.S. population

Total internet: Total audience

26,907,310

10,041

164.6

52.6

Spotxchange Video Ad Marketplace

3,461,166

1,113

26.9

41.5

AOL,Inc(including Adapt.tv)

2,916,947

1,316

19.0

49.6

Google Sites

2,903,087

286

27.3

34.2

Live Rail †

2,418,272

1,023

16.4

47.6

BrightRoll platform

2,298,960

1,098

14.1

52.6

TubeMogul Video Ad platform

1,825,644

587

17.3

34.0

Specific Media

1,354,872

513

9.6

45.3

Hulu

1,173,975

466

80.8

4.7

Tremor Video

36,805

418

8.5

33.8

Videology

518,542

245

7.1

23.6

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

Top 10 YouTube Partner Channels by Unique Viewers

Among the top 10 YouTube partners, Maker Studios Inc. demonstrated the highest engagement (63 minutes per viewer), followed by VEVO (49 minutes per viewer). VEVO streamed the greatest number of videos (603 million), followed by Maker Studios Inc. (535 million).

According to number of Unique viewers:

  • video music channel VEVO maintained the top position in the ranking with 36.1 million viewers
  • ZEFR reached the second spot with 31.4 million unique viewers
  •  Fullscreen followed with 26.4 million
  •  Maker Studios Inc. with 25.8 million
  • Warner Music with 22.6 million.

Property

Total Unique viewers (000)

Videos (000)

Minutes Per Viewer

VEVO @Youtube

36,088

603,240

48.8

ZEFR @Youtube

31,361

168,894

12.8

Full Screen @Youtube

26,412

376,739

40.6

Maker Studios Inc.@Youtube

25,790

534,962

63,4

Warner Music@Youtube

22,559

154,601

19.1

UMG@Youtube

19,157

71,188

10.5

Warnerbros vfp @Youtube

18,200

53,972

5.4

The Orchard @Youtube

18,029

75,590

11.3

rumblefish @Youtube

17,476

47,476

7.1

GEICO @Youtube

14,114

36,177

3.3

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

Top 10 Video Content Properties by Unique Viewers

  • Google Sites, driven primarily by video viewing at YouTube.com, ranked first as online video content property in January with 157.6 million unique viewers.
  •  Facebook ranked second  with 84.9 million viewers
  •  AOL, Inc. followed with 60.6 million
  •  NDN with 51.4 million
  • Yahoo Sites with 44.9 million.

In all, nearly 48.7 billion video content views occurred during the month, with Google Sites generating the highest number at 12.6 billion, followed by Facebook with 5 billion and AOL, Inc. with 1.2 billion.

Google Sites had the highest average engagement among the top ten properties.

Property

Total Unique viewers (000)

Videos (000)

Minutes per viewer

Total internet: Total audience

183,778

48,682,572

1,155.3

Google sites

157,585

12,617,013

328.3

Facebook

84,859

4,988,919

83.5

AOL,Inc

60,590

1,225,725

61.7

NDN

51,353

573,307

73.1

Yahoo, Sites

44,897

384,092

59.1

Vimeo

41,676

203,873

31.9

Amazon Sites

38,618

185,026

22.5

Microsoft Sites

38,459

641,217

40.7

VEVO

36,805

612,936

48.5

ZEFR

31,369

168,956

12.8

Top YouTube Partner Channels Ranked by Unique Video Viewers.January 2014.Total US – Home and Work Locations.Content Videos Only (Ad Videos Not Included).Source: comScore Video Metrix

 

 

 

 

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