Publicis Group and Omnicom have agreed to merge and the combined company is expected to be called Publicis Omnicom Groupe. Consolidation of advertising agencies is
The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the “Big Three”. Publicis Group and Omnicom have agreed to merge
Omnicom Group Inc. reported a slightly better-than-expected 2.4 percent rise in quarterly profit, mirroring a similar increase in revenue in its home market, according to
Accuen, the cross-channel programmatic buying arm of Omnicom Media Group, had launched operations in 20 Latin American markets. Andres Puentes, who joined Omnicom Media Group
Digital media agency Critical Mass is opening a new unit in Puerto Rico. The new unit will create, plan and support marketing strategies for Critical
Digital marketing agency Critical Mass is opening a new unit in San Jose, Costa Rica. The new unit will create, plan and support marketing strategies
AUTISM Speaks, the autism advocacy organization, this week is launching a new public service advertising (PSA) campaign aimed at Hispanic and African-American parents. The campaign