Posts Tagged ‘Omnicom’

Omnicom

Programmatic Already 1% of Omnicom Revs, But How Much More Will it Grow?

What: Omnicom’s Q4 2014 results showed a net income of US $329.5 million versus US$300.5 million in the year-ago quarter. Worldwide total revenue increased by 5 per cent to US $15.3 billion. Interestingly, Omnicom disclosed that programmatic revenues were around US$ 140 million or 1% of total revenues. Why it matters:  While programmatic is growing, Omnicom’s leadership […]


Sales Leads LatAm: Pepsi, Wunderman, MetLife, Gillete…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Sales Leads LatAm: Panasonic , G6 Hospitality, Spotify-Omnicom

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt […]


Publicis buys Sapient and creates Publicis.Sapient housing all its tech-focused assets

After a failed attempt to merge with rival Omnicom Group Inc., advertising company Publicis Groupe will acquire Sapient, a digital agency and communications company, for US $3.7 billion in an all-cash transaction . This is Publicis’s second acquisition in less than a month after acquiring programmatic platform RUN and and taking a 20% position in performance marketing company Matomy Media.


Sales Leads: La Bella, Dos Equis, Omnicom…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 10 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Kelley Eberhardt at 1-212-685-4441 […]


Julian Porras on the Publicis-Omnicom merger: “This is a win for our clients and employees”

Publicis Group and Omnicom have agreed to merge and the combined company is expected to be called Publicis Omnicom Groupe. Consolidation of advertising agencies is being driven by growth opportunities in emerging markets such as Latin America (particularly Brazil) Russia, India and China to offset weak growth elsewhere. “Particularly in a fast growth region like […]


Publicis and Omnicom merge to form world’s largest Advertising Holding Company

The “Big Four” Global Advertising Holdings (WPP, Publicis, Omnicom and IPG) are turning into the  “Big Three”. Publicis Group and Omnicom have agreed to merge and the combined company is  expected to be called Publicis Omnicom Groupe. On Sunday, New York based-Omnicom Group and Paris-based Publicis Groupe announced they would combine in a “merger of equals” […]


Omnicom Q2 Results: Revs Grow by 1.9%

Omnicom Group Inc. reported a slightly better-than-expected 2.4 percent rise in quarterly profit, mirroring a similar increase in revenue in its home market, according to Reuters. Domestic revenue rose to $1.9 billion in the second quarter, accounting for 52 percent of total revenue, as advertising spending in the United States gained momentum. Total revenue rose […]


MORE FROM PORTADA

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

Consumer Insights Roundup: FMCG Up 2.6% From Previous Year, 98% of US Internet Users Agree: Shipping Impacts Brand Loyalty…

A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.


The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

The 5 Most Pressing Questions About Influencer Marketing Answered by Band of Insiders, Best Buy, Bimbo, and Pepsico

During the seventh edition of the #PortadaMX summit, experts in Influencer Marketing took the stage to discuss best practices surrounding this elusive but undeniably effective tool to reach consumers. Vivian Baron, CEO and Creative Chairwoman at Band of Insiders, presented the panelists: Best Buy Mexico's E-commerce Subdirector José Camargo, Grupo Bimbo's Global Consumer Engagement Lead Giustina Trevisi, Band of Insiders' Influencer Marketing Manager Leonardo Vargas, and Pepsico/Drinkfinity's Director of Business Innovation & Marketing Yamile Elias.


Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts: Sears’ Future in Mexico Remains Bright, Implications for U.S. Hispanic Market

Experts tell Portada the downfall of the storied retailer won’t affect the Sears franchise in Mexico where better merchandising and e-commerce under the management of Grupo Carso, owned by Mexican billionaire Carlos Slim, have built the franchise into a big hit with Mexican consumers. The implications for the U.S. Hispanic Market.