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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

David Levy has been named CEO of OpenAP, the Fox group’s advanced advertising consortium. A founding member of OpenAP, Levy is Executive Vice President, digital revenue, advanced ad products and operations at Fox Corp.

 

 

 

 

 

For the first time ever, Omnicom Media Group has appointed a woman to a Global Chief Executive Role. Philippa Brown, who previously served as CEO for Omnicom Media Group U.K., has been promoted to the role of CEO for PHD Worldwide, effective July 1. She will be based in London and report to OMG CEO Daryl Simm.

 

 

 

 

Rahul Sabnis has been named Chief Creative Officer and Executive Vice President at TheStudio, a newly-branded in-house creative group at media company iHeartMedia. Rahul joins iHeartMedia from MullenLowe Profero, where he was Executive Creative Director and Head of Creative.

 

 

 

 

Groupon has appointed Craig Rowley as Global Chief Marketing Officer, replacing Vinayak Hegde. In this role, Rowley will oversee Groupon’s global marketing channel. He will report to Chief Operating Officer Steve Krenzer.

 

 

 

 

 

Dentsu Aegis Network has rearranged its U.S. media management team. Michael Law has been promoted to president of Amplifi, the group’s investment and innovation arm. He previously served as Executive Vice President/Managing Director, DAN, U.S. Media Investments. Andy Donchin, who has been the firm’s Chief Investment Officer, has been promoted to chairman of Amplifi. Lucas Cridland has been appointed to COO, DAN Media, U.S.

 

 

Bumble has hired Drew Jaz as its first Global Creative Director. He previously led the Intel account at Mcgarrybowen in San Francisco and worked closely with the brand’s now-defunct in-house shop, Agency Inside.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

The Miami Dolphins announced the appointment of Sebastian Trujillo as Senior Director of Multicultural Partnerships. Trujillo will lead efforts to drive revenue through the multicultural sector. He brings vast experience in sales strategies, multi-year deal campaigns and brand development investments for the U.S. Hispanic market and Latin America.

 

 

 

 

 

Matthew Anderson is departing BBH New York to join Havas New York as CMO. This is a newly created position at parent Havas.

 

 

 

 

 

 

Havas Creative has appointed Tracey Barber, currently Group CMO UK & Europe, to the role of Global CMO, effective immediately. Additionally, Barber will continue to be responsible for the UK Group, where she oversees both its creative and media agencies.

 

 

 

 

 

GroupM agency Wavemaker has hired Adam Puchalsky, previously managing director of UM Studios North America, as Global Head of Wavemaker Content.

 

 

 

 

 

 

Omnicom Media Group CEO John Wren announced that the company is integrating its agencies Accuen (the group’s programmatic shop) and Resolution Media (specialized in search and social media) into its three main media agency brands: OMD, PHD, and Hearts & Science.

 

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Tim Ellis has joined the National Football League as their new CMO. Ellis joins from Activision where he held the role of  chief marketing officer for the past seven years.,

 

 

 

 

 

Vikrant Batra has been named chief marketing officer by HP. He will be succeeding Antonio Lucio who is departing HP on August 31. Batra’s prior role was global head of marketing for HP’s $19bn Imaging and Printing group.

 

 

 

 

 

Netflix has hired Rachel Whetstone as chief communications officer. Whetstone joins the company after a year at Facebook. Prior to Facebook, Whetstone led comms and policy at Omnicom Media Group (Uber.

 

 

 

 

Omnicom Media Group has named Guy Hearn chief product officer in the APAC region. He will be in charge of the strategy for the agencies within the group.

 

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Herb Scannel has been appointed CEO of Latino media company mitu. He was most recently president of BBC America. Prior to that he was CEO of online video platform Next New Networks, vice chairman of MTV Networks and president of Nickelodeon.

 

 

 

 

Victor X. Cerda, SVP of Corporate Strategy  at V-me Media has been named to the Federal Communications Commission (FCC) Advisory Committee on Diversity and Digital Empowerment (ACCDE). The ACDDE will hold its first meeting on Monday, September 25, 2017.

 

 

 

 

Havas Media has launched its out-of-home division Adcity in the U.S., following its rollout in Europe, Asia and Latin America. Alissa Ananieva, a media and OOH advertising veteran, has been appointed Director to run the U.S. operation. Previously, Ananieva was director of growth programs at UK OOH media company Exterion Media.

 

 

 

 

John Osborn has been appointed CEO at OMD U.S. He will succeed Monica Karo, who was appointed chief client officer at OMD Worldwide. Osborn was most recently CEO of BBDO New York. He had spent more than 20 years at BBDO. 

 

 

 

 

 

Kirsten Flanik was promoted to succeed Osborn as CEO at BBDO New York. She was previously president and will also retain that title.

 

 

 

 

 

Florian Adamski has been named global CEO of OMD, succeeding Mainardo de Nardis, who was elevated to the newly created position of vice chairman of Omnicom Media Group, of which OMD is a part.

 

 

 

 

 

Kyung Soo (Kenny) Lee has been named president and CEO of Hyundai Motor America. Mr. Lee will be responsible for Hyundai’s U.S. sales and marketing and will take over president and CEO duties starting on September 18. Jerry Flannery has returned to his position as the company’s executive vice president, chief legal and safety officer.

 

 

 

 

 

UNITED COLLECTIVE has hired Kristin Jackson as Chief Financial Officer and Chief Operating Officer. UNITED COLLECTIVE was formed in January and consists of creative agency GALLEGOS United, business planning consultancy POLY United, content creation and post-production offering LUNA United, digital agency CANVAS United and public relations firm ROX United. Jackson comes from Huge, where she spent three years as Group Vice President, Finance for the West Coast.  Prior to Huge, she was Vice President of Business, Finance & Administration at EDC Communications a division of Vision 7 International.

 

 

 

Yale Wang has joined sports-first streaming live service fuboTV as VP and head of North America marketing.

 

 

 

 

 

Paul Alfieri has joined advanced TV ad company Cross as chief marketing officer. He was previously senior VP for the Turn Marketing Platform (now Amobee Marketing Platform).

 

 

 

 

 

VML has hired Fabio Seidl as executive creative director, overseeing VML New York‘s creative department and work for brands such as New Balance, Greater Miami Convention & Visitors Bureau, AMC cable television, LEGOLAND Florida Resort and the United Nations. Originally from Rio de Janeiro where he started as a copy writer, Seidl brings global experience and a unique perspective, having worked at Ogilvy Brazil in Sao Paulo and McCann Europe. Most recently, Seidl was at 360i in New York as a group creative director.

 

 

 

Gina Oliva has been named Senior Director of Marketing for NBCUniversal Owned Television Stations,  effective Monday, September 18th.In this role, Gina will provide strategic marketing guidance and support to NBC and Telemundo station Brand Directors. She will also collaborate with our cross-divisional and syndication partners on marketing priorities. In addition, she will lead the strategic development and management of all division-wide initiatives and tent pole events. She will report to Therese Gamba, Senior Vice President of Marketing and Acquired Programming and work with Kelly Bohling.Gina joins NBCUniversal from WABC-TV where she worked as marketing producer and account executive for the last three years.

 

What: Procter & Gamble has shifted most of its media business from Publicis Groupe’s Starcom MediaVest Group to Dentsu Aegis Network’s Carat (a planning incumbent) and Omnicom Media Group.
Why it matters: OMD will be the primary agency supporting the majority of P&G’s product categories, with Carat supporting the others. P&G is the largest U.S. advertiser.

kYrPoJnL_400x400The packaged-goods giant Procter & Gamble has completed the North American media agency review it began in May, shifting most of its business from Publicis Groupe’s Starcom MediaVest Group to two other agencies — Dentsu Aegis Network’s Carat (a planning incumbent) and Omnicom Media Group. Of the two, Omnicom Media received the bigger share of business.

The company said in a statement that “OMD will be the primary agency supporting the majority of P&G’s categories, with Carat supporting the others.”

Publicis  lost all of the P&G business in North America with the exception of its divestiture brands, while Starcom Mediavest Group will remain P&G’s primary media buyer/planner outside the United States, retaining only a portion of the P&G brand portfolio within the U.S.–and those pieces of business will soon leave the P&G family altogether.

Starcom will continue to work on Duracell, cosmetics, fragrances, and some hair products in the US and Canada. It will continue to handle media for P&G outside of the US, which makes up about 40 per cent of the global business.

P&G spent about US$2.66 billion (£1.77 billion) on measured media in the US last year, according to WPP’s Kantar Media.

MediaCom, part of WPP, also participated in the review.

What? Pharmaceutical giant GSK is splitting most of its global media planning and buying account between Group M and Omnicom Media Group (PHD).
Why it matters: GSK invests over US $1.5 billion annually in advertising.

After a review, GlaxoSmithKline announced that most of its global media business will go to units of GroupM and Omnicom Media Group.

According to Campaign, OMG agency PHD has retained the estimated £890 million (approximately US$ 1.3 billion) U.S. business and will also run the Canadian and West African markets. GroupM agencies will manage the rest of the world, with MediaCom expected to retain the £60 million (US $95 million) UK account. Dentsu, on the other hand, will manage media buying in Japan.

“This decision ends GlaxoSmithKline’s relationship with Publicis Groupe’s Starcom and Dentsu’s Carat, which previously worked on the business alongside PHD and Group M.”

Sam Singh, VP of Global Media at GlaxoSmithKline, said that with this move, the company intends to attain “simplicity and speedier deployment of best practices”.

 

What? Pharmaceutical giant GSK is splitting most of  its global media planning and buying account between Group M and Omnicom Media Group (PHD).
Why it matters: GSK invests over US $1.5 billion annually in advertising.

After a review, GlaxoSmithKline announced that most of its global media business will go to units of GroupM and Omnicom Media Group.

According to Campaign, OMG agency PHD has retained the estimated £890 million (approximately US$ 1.3 billion) U.S. business and will also run the Canadian and West African markets. GroupM agencies will manage the rest of the world, with MediaCom expected to retain the £60 million (US $95 million) UK account. Dentsu, on the other hand, will manage media buying in Japan.

“This decision ends GlaxoSmithKline’s relationship with Publicis Groupe’s Starcom and Dentsu’s Carat, which previously worked on the business alongside PHD and Group M.”

Sam Singh, VP of Global Media at GlaxoSmithKline, said that with this move, the company intends to attain “simplicity and speedier deployment of best practices”.

 

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