Plata Card, a company that offers credit cards, cashback, and BNPL services with a focus on high-quality service for Mexico’s underserved population, seeks to redefine the financial experience of the Mexican consumer. Marketing and Communications Director Andrea Vidales explains how the company bets on growth through technology, inclusion and personalized customer service.
Bilingual advertising, including Spanglish, enhances connections with U.S. Hispanics. Guillermo Pérez also expands on using DCO and AI in Hispanic advertising.
Advertising attribution for online marketplaces sales is one of the most challenging areas in brand marketing, particularly for CPG’s. Three brand marketing experts share insights.
ShowHeroes Group, one of Europe’s top Ad-Tech companies, is expanding in the U.S. and Latin American markets. Portada talked to Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S, about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
This year, the holiday shopping season is set to rebound from the uncertainties and anxieties of 2020 — and in a big way, Retail spending in physical stores is on track to grow more than six percent year-over-year, while ecommerce will triple that figure, at nearly 18% year-over-year growth. By Yahoo’s Chief Business Officer Iván Markman.
NUMATEC, a holding company focused on media and Martech ventures across the globe, announced the launch of EKN, a data-driven omni-channel buy-side media company that provides access to digital advertising inventory for display, video, social, mobile, native, and more.