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OMD

Omnicom Media Group Reveals Data Focused New Media Agency

Omnicom Media Group, the media services division of Omnicom Group Inc., has announced the launch of its third agency network, Hearts & Science. Hearts & Science opens its North America based operation this month with Procter & Gamble as its inaugural client four months after winning the US$2 billion P&G North America media review.

JCPenney to review US $450m Media Business

JCPenney is said to be reviewing its US $450m media agency business for the first time in almost ten years. Longtime incumbent agency OMD is expected to defend in the retailer’s review of its media account, according to sources. Creative responsibilities will remain at Doner in Southfield, Mich. Doner has worked on the brand since last fall.

Omnicom Media Group wins Johnson & Johnson US $1 Billion U.S. media buying account

Johnson & Johnson has shifted its US $1 billion-plus U.S. media buying account holding from Interpublic’s J3, a J&J-dedicated unit of UM, to OMD. The shift is effective immediately. Still, J3 will continue to handle media planning, which is the largest piece of the media business concerning revenue. The media-buying account includes all the J&J U.S. businesses.

Hasbro to consolidate most of Its global media with OMD

Most of Hasbro’s global media business has been consolidated at OMD, holder in 15 international markets, including Europe and China.
The U.S. is among the new markets recently added by the Omnicom media agency, which had formerly been handled by Interpublic Group’s Initiative. Meanwhile, GroupM’s Mediacom is retaining the toy maker’s business in Latin America.

Hasbro to consolidate most of Its global media with OMD

Most of Hasbro’s global media business has been consolidated at OMD, holder in 15 international markets, including Europe and China.
The U.S. is among the new markets recently added by the Omnicom media agency, which had formerly been handled by Interpublic Group’s Initiative. Meanwhile, GroupM’s Mediacom is retaining the toy maker’s business in Latin America.