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Olympics

Can Rodriguez Victory Boost Beach Volleyball In Puerto Rico?

Roberto Rodriguez of Guaynabo became the first Puerto Rican player to win an AVP Pro Beach Volleyball Tour event on Sunday at the San Francisco Open. Rodriguez’s title can be the spark to reinvigorate beach volleyball in Puerto Rico, where the indoor game has reigned supreme for years, as it would be an ideal location for players and partners.

Gold Medalist Laurie Hernandez Still Shining Bright

Olympic gold medalist Laurie Hernandez is keeping in the public eye with some well-placed endorsements. Hernandez is not just staying relevant during the quadrennial period between Olympic games, she is smartly aligning with brands that maintain her strong All-American image.

Latin American Teams On The Move In World Baseball Rankings

The WBSC released its updated international baseball rankings, with nine Latin American countries in the top 20. With its reinstatement into the Olympics in 2020, baseball in Latin America can be an increasingly attractive sport for marketers at a global level.

Why Isn’t NBC Showing Latino Talent in the Olympics?

Latino US Olympians such as Alex Ferreira and Jonathan Garcia have not had their backgrounds highlighted in media coverage of the games. A major opportunity is being missed to market to the Hispanic market with these athletes during the Winter Olympic Games.

Ice Sports In Spain Get Boost From Live Streaming

Ice sports aren’t as popular in Spain as soccer and basketball, but live streaming on the Federation site and highlights on major media outlets can help figure skating, ice hockey and skeleton gain more exposure.