Olympics

Gold Medalist Laurie Hernandez Still Shining Bright

Olympic gold medalist Laurie Hernandez is keeping in the public eye with some well-placed endorsements. Hernandez is not just staying relevant during the quadrennial period between Olympic games, she is smartly aligning with brands that maintain her strong All-American image.

Latin American Teams On The Move In World Baseball Rankings

The WBSC released its updated international baseball rankings, with nine Latin American countries in the top 20. With its reinstatement into the Olympics in 2020, baseball in Latin America can be an increasingly attractive sport for marketers at a global level.

Why Isn’t NBC Showing Latino Talent in the Olympics?

Latino US Olympians such as Alex Ferreira and Jonathan Garcia have not had their backgrounds highlighted in media coverage of the games. A major opportunity is being missed to market to the Hispanic market with these athletes during the Winter Olympic Games.