Posts Tagged ‘Octavio Orozco’

Octavio Orozco

Travel Marketing: Are Latin American destinations particularly appealing to U.S Hispanics?

Latin American Travel destinations are of great interest to the U.S Hispanic consumer. Both for Leisure and Business Travel.  Hispanics have a cultural affinity with Latin America that makes destinations there very attractive to them. Latin American based agencies often help Latin American, especially  Mexican clients to reach U.S. Hispanics. One such example is VRTC, a Houston, […]


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BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

BRAND MARKETING RESEARCH: Sponsored Posts via Influencers, Publishers More Engaging than Organic Content

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

Attention World Cup Marketers: Fans Will Be Engaging ‘24/7’

The World Cup kicks off in Russia on June 14, 2018. While Americans won’t be able to cheer for their own national team this time, US soccer fans are more engaged and excited about the tournament than ever.


As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

As CMOs Spend More on Mobile, Budgets Are Eaten Up by Fraud

Only one in five advertisers said they’re able to systematically combat fraud with the right tools and expertise. Why aren’t marketers taking this growing risk head-on?