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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Coca-Cola

Under its Leão brand, Coca-Cola Brazil has launched a range of yerba maté pods it says will meet Brazilian demand for practical and convenient healthy drinks. The capsules offer consumers a more convenient and practical way to prepare tea, according to the manufacturer. Compatible with Nespresso machines, the pods are available in three flavors: original yerba maté; blackberry, blueberry and vanilla; and passionfruit, orange and ginger. Leão said it sources the yerba maté from producers in southern Brazil while the herbs used in the Leão Senses range are imported mainly from Europe and Asia.Coca-Cola Brazil is the country’s biggest soft drink manufacturer, operating in nine segments: water, coffee, teas, soft drinks, nectars, juices, dairy products, sports drinks and vegetable drinks.Its portfolio includes 213 products, including regular, zero-calorie and low-calorie variations.Leão’s portfolio of brands includes the Leão tea and coffee range, Del Valle, Chimarrão Pampas and Powerade.

 

  • Chevron

Energy company Chevron has put its global media planning and buying business in review. WPP has been the brand´s incumbent for 16 years.  Two unnamed competitors will be pitching against the incumbent, aacording to a party close to the review . WPP currently handles global media for three of the world’s four largest fossil fuel companies, according to Adweek. The latter review resulted in the formation of dedicated unit Team Energy, which consists of Ogilvy, Grey, VML, Mindshare, Essence, SocialLabs and Landor.

 

 

 

  • Air France-KLM

Air France – KLM recently announced that LINKS Travel Trade, Marketing & Public Relations, a global communications agency specializing in the Tourism and Travel sector, has been named as the airline group’s agency of record (AOR). With deep knowledge in the Latin American and Caribbean markets, LINKS will develop Air France – KLM ‘s communications strategy specifically for the Mexico market beginning January 2019.LINKS Travel Trade, Marketing & Public Relations is headquartered in Miami with additional offices throughout Latin America, the Caribbean and the United States in Argentina, Brazil, Colombia, Dominican Republic, Los Angeles, México, New York, Panamá and Perú.

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Norwegian

Low-cost transatlantic carrier Norwegian plans to introduce free onboard Wi-Fi and new flights in Mexico and South America. The new Wi-Fi will be available on the airline’s Boeing 787-9 Dreamliner and 737 MAX aircraft, with the first Wi-Fi-enabled Dreamliner having been delivered December 18, 2018. Norwegian said that more than 50 percent of its Dreamliner fleet would offer in-flight connectivity by 2020.This exclusive, invite-only event focused on the luxury travel market brings together world-class travel agency owners and managers with the most opulent, luxury suppliers to cultivate collaboration, share insights, and help carve a path into the future of luxury travel.

 

 

 

  • Copa Airlines

Copa Airlines is to further expand its network in South America with a new non-stop flight connecting Suriname with its Panama City hub.The carrier will initially operate the route to Johan Adolf Pengel International Airport in Paramaribo, the capital of Suriname, twice a week on Wednesdays and Saturdays from 10 July 2019, using Boeing 737-700 aircraft.Copa Airlines currently has an average of 350 daily flights through its hub at Tocumen International Airport in Panama City, connecting more than 80 cities in 32 countries.Confirmation of Copa Airlines’ new route to Suriname comes just weeks after the airline finalized a three-way joint business agreement with US carrier United Airlines and Avianca of Colombia on US-Latin America routes.

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Rappi

On-demand delivery platform Rappi has appointed Ogilvy Mexico as its regional agency. Founded in 2015, the company nowadays operates in 23 cities in six LatAm countries: Argentina, Brazil, Chile, Colombia, Mexico and Uruguay. Rappi landed the mexican market two years ago and has already more than one million users who make nearly 50,000 daily orders. It currently operates in the State of Mexico, Guadalajara, Querétaro, Monterrey, Mérida, Puebla and, of course, Mexico City. Rappi´s Marketing Director Carlos Leal is a member of Portada´s Brand Star Committee LatAm.

 

 

  • United Airlines

United Continental Holdings Inc is eying joint ventures with three Latin American carriers in the near future, Reuters has reported.United, the third-largest U.S. passenger carrier, is trying to finalize joint-venture agreements with Colombian airline Avianca Holdings , Panama’s Copa Airlines and Brazil’s Azul Linhas Aéreas Brasileiras. Such deals would improve connectivity between the U.S. and Latin American aviation markets and create growth opportunities.United is looking to add lie-flat beds in business class in 2020 on some of its Boeing 737 MAX 10 narrow-bodies that would fly domestic routes.

 

 

  • Holiday Inn

IHG (InterContinental Hotels Group) announced the new opening of the 4-story, 196-room Holiday Inn Ciudad Juárez hotel. Located on Juarez Tecnologico Avenue 3620, Partido Iglesias neighborhood, and a few minutes from the Abraham Gonzalez International Airport serving Ciudad Juarez, the hotel opens following an investment made by its franchisee Fibra Inn of more than MX$ 211 million pesos.Owned by Fibra Inn and managed by Grupo Hotelero Prisma, the Holiday Inn Ciudad Juarez hotel is franchised by an affiliate of IHG. Fibra Inn, who currently has 15 hotels under the IHG family of brands, is one of the longest-standing owner groups in Mexico. The Holiday Inn brand is part of IHG’s diverse family of brands in nearly 100 countries and territories.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Iberia

Iberia is boosting its services to Latin America with three additional weekly flights to both Buenos Aires and Mexico City. As of 27 October, the Spanish airline will raise the number of flights from 14 to 17 times a week to Buenos Aires, which it has served since 1946. Iberia is also scheduling 17 flights a week between Madrid and Mexico City for the 2018/2019 winter season, three more than in the past .Iberia is the leading airline on routes linking Europe and Latin America, with 254 flights each week to destinations in 16 countries. In addition to its Buenos Aires and Mexico City routes, the airline is adding flights to Santiago, Chile (from one daily flight to 10 per week), Rio de Janeiro (from four to five times a week) and San Juan, Puerto Rico (24% more seats than in the 2018 summer season), On 1 October it will also launch daily flights to Guatemala City (currently four flights per week).

 

  • Norwegian

Low-cost Norwegian Air is interested in operating domestic flights within Brazil, as it plans its debut in Latin America’s largest economy in March with a flight between Sao Paolo and England.The airline’s interest was made public by Brazil’s tourism minister Vinicius Lummertz, who said Norwegian can start operating international flights with approval earlier this month from Brazilian flights regulator Anac.Norwegian has not specified the destination in England.Foreign airlines cannot incorporate in Brazil, but Congress is reviewing a proposal to change the law. If approved, Lummertz said, Norwegian could slash domestic flight costs by half.The Brazilian domestic market is dominated by four main airlines, Latam Airlines Group SA, Gol Linhas Aéreas Inteligentes SA, Azul SA and Avianca Holdings SA, all of which posted net losses in the most recent quarter, due to higher oil prices and local currency devaluation.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.