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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • LVMH

Dentsu Aegis Network has been appointed french luxury goods company LVMH´s media agency of record in North America. Havas Media was the incumbent agency since 2009. LVMH Moët Hennessy • Louis Vuitton, also known as LVMH, spends about US$400 million on measured media in the U.S. according to Kantar Media. LVMH´s brands include Louis Vuitton, Hennessy, Bulgari, TAG Heuer and Marc Jacobs. Manny González, Senior Director, Multicultural at Moet Hennessy USA is a member of Portada´s Brand Star Committee.

 

 

 

  • Northwestern Mutual 

Milwaukee-based Northwestern Mutual has appointed Horizon Next, Horizon Media´s marketing arm, as its agency of record following a review.Publicis-owned Spark Foundry, the incumbent media AOR, declined to defend the account. Northwestern Mutual spent US$52.9 million on measured media in the U.S. in the first six months of 2018 after spending US$68.6 million in all of 2017 and US$41.5 million in the first half of last year, according to Kantar Media.

 

 

 

  • McDonald’s

McDonald’s announced that the company and its franchisees are investing approximately US$186 million in Florida throughout 2018 and 2019 on the construction and modernization of 240 McDonald’s restaurants, transforming the customer experience inside and outside the restaurant. In total, McDonald’s and franchisees are investing US$6 billion to modernize most U.S. restaurants by 2020, including most restaurants in Florida.In addition to the investments to modernize the restaurant, McDonald’s has also introduced McDelivery with Uber Eats at more than 5,000 US restaurants.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Lobo City Mex

Lobo’s City Mex Market Convenience Store is expanding into its new location in Lincoln, Nebraska. The old location will become offices for the business.The new market will be a larger version of the shop, housing ethnic foods and produce from Latin America — while also offering check cashing and transferring options. The surrounding neighborhood is more than 13 percent Hispanic alone. That’s why Lobo Mex has diverse drinks, food and products from places like Mexico, Honduras, El Salvador, Chile, Puerto Rico and Argentina.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

  • Allstate

Allstate Insurance Company announced the launch of its first-ever Allstate All-America Soccer platform to recognize the country’s rising high school soccer stars. In collaboration with MaxPreps, America’s source for high school sports, Allstate will identify the nation’s top high school soccer players in their junior year and award the “Allstate All-American” title to an elite group of 125 male and 125 female players. From the total 250 high school players, 40 males and 40 females will then be selected for the unique opportunity to compete in the inaugural Allstate All-America Cup that that will take place in summer 2019 in the city that hosts the Major League Soccer All-Star Game presented by Target.The matches will be televised on ESPN during 2019 MLS All-Star Week. Throughout the year, Allstate will celebrate the Allstate All-Americans with a comprehensive content campaign fueled with powerful stories about the selected players, original content from celebrity coaches and social coverage of MLS All-Star Week activities. Furthermore, Allstate signed on as the title sponsor of Alianza de Futbol’s “Sueño Alianza” program. Alianza de Futbol is the leading national organization dedicated to the support and development of amateur Hispanic soccer in the United States and Allstate Sueño Alianza provides an opportunity for young Latino soccer players across the country to be scouted by professional clubs for a shot at soccer stardom. Jonathan Gonzalez, who was found by his current club, Monterrey, at the 2013 Allstate Sueño Alianza National Showcase, will serve as the spokesman for the program. Daniel Keats, Director Consumer Marketing-Sponsorships at Allstate Insurance and Kerina Mora, Assistant Marketing Manager at Allstate are both members of Portada´s Council System.

  • QDOBA Mexican Eats

Jack in the Box´s sister company QDOBA Mexican Eats has appointed Marc USA’s Cogniscient Media as its agency of record following a review. The agency will handle all offline and digital media planning and buying duties.It is unclear if QDOBA’s incumbent media AOR, Horizon Media, competed to defend the account.San Diego-based QDOBA operates a chain of about 700 fast-casual restaurants across the U.S. and Canada.The company spent US$3.7 million on measured media in the U.S. last year, according to Kantar Media.

 

 

  • Fanta

Fanta, the second-oldest brand of The Coca-Cola Company and one of the most popular brand in the United States, is celebrating young creators living their life boldly and unapologetically through self-expression in Flavor Out Loud, the brand’s newest creative campaign. Flavor Out Loud casts a spotlight on two young adults who embody the FANTA ethos, with the first piece of content featuring Tyler Hassell , an aspiring jam-skater whose signature moves include unparalleled breakdancing tricks and impressive footwork. With product offerings that fit every lifestyle, FANTA takes its new campaign to new heights, capturing the essence and richness of everyday life that’s reflected in the brightness and flavor unique to the FANTA brand.The next release highlights a talented, budding makeup artist with a keen eye for out-of-this-world, abstract designs. The campaign was created by agency Fitzco//McCann.

https://youtu.be/IAqJzsse_Ew

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Unilever

In celebration of the diverse Latinx identity, Unilever’s #QueTeMueve platform has partnered with media company BESE for their art gallery showcase celebrating the many faces of today’s American youth. Unilever #QueTeMueve highlights the diverse sources of inspiration that the Latinx community draws from as they forge their own path; one that is true to their heritage and how they want to see themselves in the world. Unilever brought this to life through brand spokesperson, international model and activist Denise Bidot who shared with media and event attendees how she herself has forged a new path within her career while staying true to her heritage.

  • Northwestern Mutual 

Northwestern Mutual announced its renewed commitment to fostering professional growth and confidence in the Latino community by sponsoring the Association of Latino Professionals for America (ALPFA) Convention to be held beginning today through Aug. 2 in Las Vegas, Nev. This is the seventh year that the company has supported the event.ALPFA is a national nonprofit organization whose goal is to develop Latino men and women as thought leaders in every sector of the global economy. From students to professionals, the convention seeks to empower members of the Latino community through career development and leadership opportunities. Representatives from companies around the country network with attendees and provide valuable career advice throughout the event.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

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Marci Grebstein has been appointed  JC Penney chief marketing officer. She succeeds Mary Beth West, who left in March to take a position at Hershey. Grebstein was previously CMO at Lowe’s before departing in January. Prior to that she was VP, marketing and brand strategy at Food Lion.

 

 

 

 

R/GA New York has appointed Tim Maleeny as executive director, brand and marketing strategy. He will report to global chief strategy officer, Barry Wacksman.Maleeny joins the agency from Heat, where he was chief strategy officer and general manager of the New York office. Prior to that, he was both chief strategy officer of Havas Worldwide and co-managing partner of New York.

 

 

 

Publicis Groupe’s full-service agency Team One has hired Kyle Acquistapace as executive director of Idea Communications, part of Team One’s executive leadership team.In his new role he will oversee the agency’s media department, public relations and experiential marketing.

 

 

 

 

Nada Stirrat has been appointed VP, global marketing solutions, U.S. and Canada, at Facebook. Stirrat was previously CEO at Verve, and also served as chief revenue officer at Acxiom and Myspace.

 

 

 

 

In addition,Ty Ahmad-Taylor has been named VP, product marketing. Ahmad-Taylor was previously product marketing president and CEO at THX. He has also held executive roles at Samsung and Viacom.

 

 

 

 

Vinay Shanani has been appointed VP for integrated marketing operations at Toyota Motor North America. He was most recently VW of America’s senior VP of marketing.

 

 

 

 

 

 

Dream Vacations, CruiseOne and Cruises Inc. announced that industry sales veteran Saul Fonseca is joining the team as director of sales. Fonseca will work with the marketing and business development teams to strategically grow and maximize revenue. He will oversee a team of regional business development managers who provide on-the-ground sales and marketing support to agents nationwide. Fonseca was recent director of sales at Regent and Oceania.

 

Northwestern Mutual, a Fortune 100 financial security company, announced new senior leadership appointments that advance transformation across the enterprise. All changes are effective June 1.Bethany Rodenhuis has been appointed senior vice president – transformation. Alexa von Tobel, founder and CEO of LearnVest, has been named chief digital officer. Aditi Gokhale has been appointed executive officer and chief marketing officer of Northwestern Mutual. Lisa Cadotte has been named executive officer and vice president – investment risk & operations (IRO). Hamilton Faris has been named executive officer and vice president – data & analytics. Courtney Reynolds has been named executive officer and vice president – communications & corporate affairs. Emilia Sherifova has been named executive officer and vice president – architecture & engineering.  Ainslie Simmonds has been named executive officer and vice president – digital products & design.

Fernando Quintela has been appointed Director of the delegation of HispanoPost Media Group in Spain. From its offices in Madrid, Quintela will report directly to Manuel Aguilera, CEO of the company.In his new role, Fernando Quintela is responsible for leading and expanding the commercialization of the Spanish-language content portfolio that HispanoPost makes available to television channels, digital media and advertising agencies in the area of content production in video format, television and digital media, creative services, video branded, etc.Quintela will continue consolidating the business by promoting strategic actions of national and international production and other digital content. Quintela will demonstrate, the long trajectory that the HispanoPost team has in the production of quality content and the international network established in the United States, Latin America, Europe and the Middle East.

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