The Cost of Coming to America: La Liga’s Gamble
La Liga’s gamble to export to domestic league matches won’t do much to grow soccer in America.
La Liga’s gamble to export to domestic league matches won’t do much to grow soccer in America.
Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
WPP’s MEC is car rental company Hertz new media agency of record in the US, Canada and Latin America.
MEC will replace incumbent agency Florida-based FKQ Advertising.
Video technology firm/ad platform DynAdmic has announced that it has raised US$3 million in a Series A funding from XAnge Private Equity to roll out in North and South America and continue expanding in Europe.
Mobile advertising revenue soared a massive 92 percent to US $19.3bn in 2013 from US $10.1bn in 2012, according to U.S. IAB Mobile Marketing Center of Excellence, IAB Europe, and IHS Technology global figures confirming the adoption of mobile as an essential element of the marketer’s toolkit.