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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here.

 

  • Nissan

Nissan has officially opened its all-new Latin America design studio, known as The Box, in Sao Paulo. The new studio is meant to be a creative lab for designing future mobility solutions. With the motto “Disruption through Fusion,” its mission is to merge and translate Latin American and Japanese cultures as it develops new Nissan projects targeting both Latin American and global markets.The studio uses an open format, including a lounge and a C-Zone (creative zone), where the entire team works collaboratively. Most of the office interior has been created by the studio’s designers, such as the stairs and the meeting room table. The interior design has also been carefully developed to inspire, with a Japanese Zen garden and an engawa – a strip of flooring that resembles a porch – to make a connection with nature.The new studio is part of the expansion strategy of Nissan Latin America, which celebrated five years last April, and will play a key role in the company’s global growth. It will work in collaboration with Nissan’s design studios located in Japan, London, Shanghai and San Diego.

 

  • Radisson Hotel Group

Radisson Hotel Group announced the signings of two new-build Radisson hotels in Brazil in partnership with Atlantica Hotels. The hotels span the country from the Pinheiros District in São Paulo to the northeastern coast in the Flecheiras Village. Each hotel will feature the new Radisson design, which includes a comfortable natural look and feel that encourages a balanced environment. Radisson hotels provide opportunities to create experiences that center around social spaces, food and drink, guest rooms, meetings and wellness through the brands signature amenities.Radisson Hotel São Paulo Pinheiros will be located in the Pinheiros District and Radisson Hotel Flecheiras will be built near the beautiful beaches along Brazil’s northeastern coast. Atlantica Hotels is a licensee for Radisson Hotel Group’s brands in Brazil including: Radisson Blu®, Radisson®, Radisson RED® and Park Inn® by Radisson. The two companies have enjoyed a longstanding relationship in Brazil that now includes 14 hotels in operation.Radisson Hotel Group is celebrating 30 years in Latin America.

 

  • LATAM/Avianca

Changing market dynamics are driving several network adjustments at Latin America’s two largest airline groups – LATAM and Avianca Holdings. Those companies are navigating currency pressure and rising fuel costs, and as a result they are working to maximise the profitability of their respective networks.

LATAM Airlines Group  is opting to cut some long haul flights and service to Argentina, and instead will focus on regional international routes and growing service in Brazil’s domestic market as its competitor Avianca Brazil continues to shrink.The airline is cutting eight routes in 2019 and adding nine new pairings. All the new routes are within South America and the cuts are largely focused on Argentina, along with some long haul markets that have weaker demand. LATAM executives recently explained that the company was cutting its international supply to Argentina by 20%. Argentina is in the midst of economic turmoil and its currency has plummeted, which has affected international inbound travel to the country. Government data show that international passenger levels fell year-on-year from Jun-2018 to Dec-2018, falling as much as 7% both in Oct-2018 and Nov-2018. Domestic passenger levels grew steadily in 2018, but there is little doubt that Argentina’s airlines battled weak yields. Pablo Chiozza, SVP USA, Canada & Caribbean, LATAM Airlines Group is a member of Portada´s Travel Marketing Board. 

Avianca’s adjustments include essentially exiting Peru’s domestic market and cutting some service to the US from its Bogotá hub. At the same time, the company is opting to add capacity from Bogotá to some larger domestic routes in Colombia and Chile.Other routes that Avianca is cutting in 2019 include Lima-Mendoza, and Bogotá to Montreal, Boston and Chicago O’Hare. It is also eliminating service from Cartagena to Pereira and New York JFK.Of all the routes it is cutting in 2019, it only faces competition on two of the pairings – LATAM on flights from Lima to Mendoza, and Viva Air Peru and Aeropostal on services between Cartagena and Pereira.Overall, Avianca is suspending 16 routes but also stated that it was adding capacity on its routes from Bogotá, to Medellín, Cali and Santiago.Avianca is planning modest capacity expansion in 2019. Its current guidance shows a range of flat growth to a 2% increase.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

  • Hilton

Global hotel chain Hilton will celebrated its milestone 100th anniversary in the midst of the most dynamic year in the company’s storied history.  To mark the occasion, hundreds of hotels around the world, including throughout the Caribbean and Latin America, extended Hilton hospitality beyond their doors by taking “Random Acts of Hospitality” to their communities – everywhere from Buenos Aires to Mexico City and Aruba to Rio de Janeiro.As it looks ahead to its next century, Hilton also announced the creation of The Hilton Effect Foundation, which will help create a better world to travel by investing in both organizations and people having a positive impact on the communities Hilton serves. The Foundation is launching this week with 15 grants to organizations that will support communities around the world, including Latin America. These inaugural grants will support programs around the globe that are creating opportunities for youth, aiding in disaster recovery, and supporting water stewardship and sustainability.Hilton now offers 17 distinctive brands across 113 countries and territories, with more than 5,700 properties and continues to grow with a new hotel opening somewhere in the world every day. Hilton first entered the Caribbean and Latin America in 1949 with Caribe Hilton, marking the company’s first international hotel and birthplace of the piña colada. Today, the company has a portfolio of nearly 150 hotels and resorts open and welcoming travelers in 24 countries across the region, while having more than doubled its presence in the last five years.With one of the industry’s fastest-growing pipelines, Hilton plans to expand to nearly 20 additional countries by 2020. There are already more than 2,400 hotels in Hilton’s construction pipeline, and approximately one of every five hotel rooms under construction around the world is a Hilton. In the Caribbean and Latin America, the company has nearly 90 hotels under development across 14 different brands in more than 25 countries. Luis Perillo, VP, Sales & Marketing, Caribbean & Latin America, Hilton is a member of Portada´s Travel Marketing Board. 

 

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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David Milan will replace Christian Costaganna as sales director for Spain and Portugal for Nissan. Milan joined the japanese company in 2003 as brand manager.

 

 

 

 

 

 

AB InBev has appointed Eugenio Raffo as their new general manager. Eugenio has more than 10 years of experience in the company and previously worked in Argentina as marketing director for Quilmes.

 

 

 

 

 

Germán Damiano is the new CEO of Midea Carrier Argentina. Prior to this role, the executive held the roles of  manager and marketing director.

 

 

 

 

Mariana Miranda has been named marketing manager at NCR Latinoamérica. The executive will be based in Brazil and will be responsible for the retail and finance strategies.

 

 

 

 

Oi has hired Flavia da Justa as their new marketing and communications director. In this role, Flavia will be responsible for the marketing and communications strategies of the company.

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Laura Vaillard has been appointed marketing and communications director for Latin America by VU. Laura will lead all the marketing and communications strategies related to the products and services the company offers.

 

 

 

 

Ezequiel Eliano and Emanuel Garnica have joined the Mindshare Latam team led by Cynthia Recchi, head of analytics for Latin America. Ezequiel is a data scientist and Emanuel is an economist and political expert.

 

 

 

 

 

A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • USLThe United Soccer League (USL) announced a partnership with WSC Sports, the leader in AI-powered sports video content, to automate and simplify USL’s video creation capabilities. USL will be able to create automated video highlights for more than 500 games of the regular season and playoff games. This places the USL on the same level as other WSC Sports clients that include the National Basketball Association, FIBA, Turner Sports and Cricket Australia.
  • Canadian Premier League has granted a conditional club for Vancouver Island. The club will begin to play in 2019, upon the completion of a lease agreement at Westhills Stadium in Langford.
  • Univision Deportes has made deals with Heineken, KFC, Nissan, and Walmart as sponsors for its World Cup coverage content, which will include reporting and analysis of the month-long tournament.
  • Adidas will be outfitting 12 teams in the upcoming World Cup, over Nike’s 10 gear sponsorships, according to REUTERS. While team deals are important for sales of football jerseys, “more critical for sales of boots is the sponsorship of top players.” According to REUTERS data, Nike expects 60% of all players heading to Russia to wear its boots.

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  • Twitter released a blog post sharing new data on which of the World Cup’s teams are the most mentioned around the globe over the past month. These are the top five: 1. Argentina. 2. Japan. 3. France. 4. England. 5. Spain.
  • CONMEBOL.comMP & Silva has made a formal offer to hold the media rights for CONMEBOL’s Copa America 2019 edition until June 13. The sales tender process will be open to broadcasters, digital platforms and media companies that operate in the United States territory and internationally and divided into two packages: the right to exploit the media rights in the United States in the Spanish language; and the right to exploit the media rights in the United States in the English language.
  • FOX Sports has made a deal with adidas as the presenting sponsor of the full company streaming effort across all digital platforms for the 2018 FIFA World Cup Russia. Coca-Cola is sponsoring the short-form 90 in 90 match highlights, one of the top-performing FOX Sports digital offerings, as well as joining adidas as a co-sponsor of Team Channels.
  • FanDuel is launching World Soccer Pick’em, presented by GameCredits. This marks the company’s first fully integrated fantasy US product for a global sporting event. Soccer fans will have access to a wide range of fantasy contests for the World Cup. FanDuel’s World Soccer Pick’em is available starting today, June 7th on FanDuel.com and on the FanDuel app.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Leo Burnett Madrid has brought Dani Sáenz back to the team after 8 years. He’ll be creative director, filling in for the role after the departure of Mercedes Lucena, who will start a new phase of her career in Mexico.

 

 

 

 

Vivendi-owned video platform Dailymotion has announced the appointment of David L. Rios to Head of Latin American & US Hispanic Content Partnerships.

 

 

 

 

 

Bernardo Geoghegan has been named director of future strategy and tendency prevision in Latin America at Kantar, reported AdLatina. He had been general manager of the firm since 2010.

 

 

 

 

 

Indiana Quiñones will be head of business development in Latin America at Adsmovil. Previously she had been working at Adcolony. Both firms announced their exclusive partnership recently. Matias Godoi is also joining Adsmovil, as head of programming and platform development. He has over 12 years of experience in media and 5 years of experience in the videogame industry.

 

 

Juan Manuel Hoyos has been appointed to marketing director at Nissan Latin America. He’ll be replacing Rodrigo Centeno, who is now general manager of the operation in the region. Hoyos will be in charge of marketing strategies from the company’s Mexican headquarters.

 

 

 

 

 

Xerox has combined its marketing operations in Latin America and the Caribbean, and has placed Mariana Ferola as head of the region.

 

 

 

 

Adecco has promoted Aldo Sepúlveda Tobar to new commercial director for Latin America. He’s been a part of the company since 2003.

 

 

 

 

 

Natura has appointed Juan Salgado to marketing manager in Argentina. His main role will be boosting growth and leadership, as well as improving the brand positioning in South America.

 

 

 

 

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

  • Ulta Beauty

Ulta Beauty, one of the nation’s largest beauty retailer, has appointed Interpublic Group’s McCann as creative AOR and Mediahub as media planning agency.  The company reported total advertising costs last year of US$212.7 million last year, according to its 2016 annual report.

 

 

 

 

 

 

  • Nissan

Nissan and Univision Communications Inc.(UCI) have extended their partnership for a third year, expanding the live concert tour element of the partnership to a series of performances by Latin GRAMMY® and GRAMMY® award-winning artist Juanes under the Nissan Presents: Road to Innovation Tour. The multiplatform program is once again integrated into Univision’s annual broadcast of The Biggest Night in Latin Music®, the 18 Annual Latin GRAMMY Awards® as the official automobile sponsor. A new addition is the Road to Innovation concert tour, which this year included eight cities through November 14, and featured performances by Juanes in Chicago, Dallas, Las Vegas, Los Angeles, Miami, New York, Phoenix and Washington, D.C. In addition, the 360◦ promotional campaign – including social media influencer elements featuring Nissan vehicles – encourages customers to participate for the opportunity to attend the 18th Annual Latin GRAMMY Awards in Las Vegas on behalf of Nissan. To maximize the Juanes concert tour, all DJ sets and refreshment areas were branded with the names of Nissan vehicles. A native of Colombia, Juanes is a multiple award-winning singer, songwriter and guitarist, who has captured the hearts of millions of followers around the world including the U.S. and Latin America. Both Nissan campaigns are supported by a combination of UCI television, radio and digital elements in addition to local crew remotes and on-site activations and promotions. An original Facebook video series also integrates music and Nissan vehicles driven by a social media influencer.

  • Mazda North America

The Univision Creator Network (UCN) has partnered with Mazda North American Operations (MNAO) for a new digital and social campaign that connects Hispanic American consumers with the brand’s core values. In the digital video series, UCN influencer Alan Estrada visits Hiroshima and takes his fans on the adventure of a lifetime. The creative concept for the Mazda campaign was developed by Bravo, a full-service Hispanic marketing and advertising agency, and Univision. The videos are shared on Estrada’s social platforms and Univision’s social pages, driving increased engagement and awareness.

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Payless ShoeSource

Payless ShoeSource, an U.S. specialty footwear retailer, has outlined several key initiatives as part of the Company’s ongoing transformation. These actions will increase efficiencies across domestic and international operations and allow Payless to reprioritize the business to focus on the customer, accelerate and expand its e-commerce business, and invest in future growth. As part of an initiative to redesign its organizational structure and better align resources, the Company is streamlining its corporate headquarters. According to Martin R. Wade, III, Interim Chief Executive Officer and Chairman of Payless, the brand is piloting a new pricing strategy and have launched Hispanic marketing in the U.S., to reach an important and currently under-served portion of its’ customer base. In addition, the brand has brought in a new Chief Strategy Officer and identified strong talent within the organization leading to several promotions, including our new Chief Financial Officer.

 

  • El Rancho Supermercado

Albertsons Companies, one of the nation’s largest grocery retailers, announced an investment in El Rancho Supermercado, a Texas-based retailer which focuses on stores for Latino customers. El Rancho will continue to operate as an independent company headquartered in Garland, TX. The agreement with El Rancho provides Albertsons Companies an opportunity to invest in the fast-growing Latino grocery sector. The company already successfully operates a variety of store banners in predominantly Latino areas, and together, Albertsons Companies and El Rancho can leverage their complementary strengths to better serve customers in this growing sector. Peter J. Solomon Company served as financial advisor, and Simpson Thacher & Bartlett served as legal advisor to El Rancho, respectively, and Schulte Roth & Zabel served as legal advisor to Albertsons. 

  • Goya Foods

Goya Foods, one of the largest Hispanic-owned food company in the United States, expands its North American Processing Center in Brookshire, Texas by adding 324,000 square feet of production warehouse, distribution warehouse, production office and auxiliary buildings.As the only Hispanic food company that offers consumers an entire line of low sodium, organic, diet and sugar-free products, Goya’s expansion of its cutting edge, high-tech facilities will maintain its mission to produce affordable products without sacrificing taste to national and global markets.  The expansion of this facility will help reach new consumers and strengthen the Goya brand throughout the United States and internationally including Latin America, the Caribbean, Europe, Africa, and Asia. The expanded facility, with an expected completion in 2018, will also feature a total of 29 new dock doors for domestic and international distribution.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Daniela Landa at daniela@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

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  • Nature’s Way

Nature’s Way, natural health supplements, superfoods and weight loss products company, has selected Publicis Groupe’s Spark Foundry for U.S. media duties following a review. Spark Foundry will be responsible for media planning and buying, data and analytics, search, programmatic and social media. Nature’s Way spends around US$30 million a year on ads in the U.S. It had previously worked with U.S. International Media. Nature’s Way brands include, Alive!, CalmAid and Ginkgold.

 

 

 

  • Staples

Retail chain Staples has appointed Boston-based agency Mediahub, IPG’s MullenLowe media division, as its newest agency partner following a review. Mediahub will handle the offline portion of Staples’ marketing efforts, including TV, out-of-home and print placements. Its first assignment concerns working on the Framingham, Mass.-based company’s big back-to-school campaign.Other IPG agencies working on the business are digital creative shop MRM//McCann and production unit Craft. iProspect currently handles the digital media portion of the business.Staples spends roughly US$100 million on measured media in the U.S. in each of the past two years and US$21.5 million during the first quarter of 2017, according to Kantar.

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Infiniti

Auto maker Nissan has appointed 72andSunny without a review to handle global creative responsibilities for its luxury brand Infiniti. The account was being handled by Crispin Porter + Bogusky, which retained its status as U.S. creative agency of record for the Infiniti brand. Last February, japan-based Nissan restructured its US$750 million relationship with Omnicom in the U.S, consolidating all related work on the East Coast in Nissan United, the dedicated Omnicom unit that handles its marketing business within the United States.The holding company formed Nissan United in 2013, which combines teams from Zimmerman on creative, TBWA\Chiat\Day and Nissan United’s NURVE team on digital and social, OMD on media buying, Critical Mass on brand website platform, fluent360 on multicultural marketing and Startacomm managing public relations. Nissan spent approximately US$171 million promoting the Infiniti brand in the U.S. last year, according to Kantar. Nissan is currently the fifth largest American auto advertiser. The Nissan United unit employs hundreds of Omnicom staffers across the country.

  • Toyota/Mazda

Toyota Motor Corporation (Toyota) and Mazda Motor Corporation (Mazda) signed an agreement to enter a business and capital alliance, with the aim of further strengthening their lasting partnership. The companies have agreed to establish a joint venture that produces vehicles in the United States, jointly develop technologies for electric vehicles, jointly develop connected-car technology, collaborate on advanced safety technologies and expand complementary products. In addition, Toyota and Mazda agreed to a capital alliance arrangement that preserves independence and equality for both companies.  John Abel, Senior Director Global Communications & Brand Integration Mazda Corporation, told Portada “The Garage” is indeed the AOR for Mazda in the US. It’s part of a strategic partnership the brand has with WPP Group to operate integrated model agencies in a number of Mazda’s international markets.The Garage was set up in 2010, following a pitch for the North American business (Canada, US and Mexico), building on investment in Europe (22 markets) and now extending to other places like Colombia, Taiwan, South Africa to operate some form of “Team Mazda” agency model. The Garage does more than just marketing / creative. The idea was to have under one roof, all aspects of Mazda’s communications business including Strategy, Account, Creative, Production, Digital, PR AND Media planning and buying.In fact ‘The Garage’ is a joint venture company in which 5 WPP firms have a stake – including JWT, Mirum, H&K (PR) AND Mindshare (Media). The media team at the Garage draw on services and scale from both Mindshare and Group M, but in terms of day to day – they run the media business in house, as part of the integrated “one stop shop”. Young & Rubicam/The Bravo Group, integrated into The Garage Team Mazda, handles Mazda US Multicultural account.

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NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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What: Nashville Soccer Club has announced Nissan as its founding partner and the club’s first jersey sponsor.
Why it matters: Nashville SC is the most recent addition to Nissan’s global soccer portfolio, which includes sponsorship of the Mexican National Team’s U.S. Tour, as well as partnerships with UEFA Champions League and the English Premier League’s Manchester City.

Today Nashville Soccer Club announced its most recent sponsorship deal with Japanese multinational automobile manufacturer Nissan, to become its first and official jersey sponsor.

This partnership only makes sense, given Nissan’s business relevance in the geographic area. The company employs 12,000 people through its different locations throughout Tennessee. Nissan’s North American headquarters are in Franklin, it has a vehicle and battery assembly plant in Smyrna, and a plant in Decherd.

Nominate your candidates! Call for Entries: 2018 Golazo International Soccer Award!

“Nissan is the perfect fit for our first jersey sponsor. The company is a pillar of the Middle Tennessee community and an iconic, global brand recognized for its commitment to the game of soccer,” said Court Jeske, CEO of Nashville SC, in a statement. “Nissan’s reputation as an innovative, global brand is one we aspire to build at this club. We look forward to working together to grow the sport while engaging the community.”

As part of the United Soccer League, Nashville SC soccer team will begin to play in the USL in 2018, Separately,  the Nashville SC U23 plans to make its debut in the Premier Development League in 2017.

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Feature image: Nashville Soccer Club

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sidral Mundet 

photoSidral Mundet and the ( anónimo ) agency, led by Raul Cardós, have launched a campaign aimed at strengthening national pride.The traditional soft drink brand ̶ produced in Mexico and exported to the United States ̶ now carries something more than the taste of home to those who’ve emigrated: it delivers messages from loved ones who’ve stayed behind in Mexican territory and for some reason cannot cross the border.To record a message, the user simply downloads the Un poco de México app, which also allows scanning Sidral Mundet bottles and watching videos.The campaign also features a truck driving through U.S. streets shows greetings from Mexicans to the community, as each soft drink bottle carries a personalized message recorded by friends and relatives of migrants. Dallas based Walo Creative is Novamex (Sidral Mundet’s mother company) agency of record, including for media buying.

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

 

  • Jaguar Land Rover

descarga-9Car maker Jaguar Land Rover (JLR) is launching a review of its global media planning and buying business. Mindshare is its’ incumbent since 2000. Creative and digital accounts are handled by agency Spark44.The review goes across its media strategy, planning and buying services.Other media agencies have been contacted but its unclear who else is involved.

 

 

 

  • Under Armour

descarga-4Under Armour is reviewing its’ media agency, according  to Adage. Omnicom Media Group’s Optimum Sports is the incumbent on the business since 2011. Droga5 will continue handling creative. Under Armour spent US$20.6 million on measured media in the U.S. in 2015, according to Kantar Media and about US$10.1 million on measured media in the U.S. from January to November of last year.

 

 

 

 

  • Colonial Savings, F.A.

Leticiacolonial_Logo Mijes has joined Colonial Savings, F.A. in the newly created position of Multicultural Market Manager. Mijes will work with Colonial’s Consumer Retail Lending Division to expand Colonial’s efforts in developing strategic relationships with community partners, reach potential customers from multicultural backgrounds and assist in new product development.With more than 21 years of experience in the mortgage finance industry, Mijes has a proven track record of success as a mortgage loan officer and multicultural market manager. Mijes is fluent in both English and Spanish and is an active member of the National Association of Hispanic Real Estate Professionals (NAHREP) and served as the President of the Houston chapter in 2014. She is also actively working with the national chapter of NAHREP to assist in expanding chapters in Texas.

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Nissan

descarga-10Nissan United, Omnicom’s dedicated unit for the brand, is moving from L.A to the East Coast as part of a restructuring of its US$750m US relationship with the Japan-based auto giant. The move is said to be  part of a larger push for better collaboration amongst Omnicom’s dedicated agency personnel, comprising staff at TBWAChiatDaily, Zimmerman Advertising OMD and other Omnicom agencies, which started about a year ago.The move includes the hiring of 72andSunny’s Joe Garcia in a newly created role based in Nashville, leading the US Nissan business as senior vice president-Omnicom. Jon Castle will continue to lead Omnicom’s global Nissan United unit.

 

 

  • Dacor

r8xpqom1_400x400Team One was awarded work for Dacor, a subsidiary of Samsung Electronics America that designs, manufactures and distributes American-made, ultra-premium kitchen appliances. Team One will handle creative, strategy, public relations, social, digital, experiential and media planning duties, while Samsung’s media agency, Starcom, will handle media buying.

 

 

 

  • WordPress.com

gj7dkvjwxsm4pwxizb0g_200x200MDC’s media agency Assembly has been appointed agency of record for publishing platform, WordPress.com, Mediapost reports. The account was awarded following a review. There was no incumbent. The agency will handle media strategy, planning and buying, data analytics, and modeling.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Join us at PORTADA Mexico!

 

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Hertz’s

PROG 2 (2)WPP’s MEC is car rental company Hertz new media agency of record in the US, Canada and Latin America.MEC will replace incumbent agency Florida-based FKQ Advertising.The win follows a “media pitch which consolidates media investment, planning, strategy, digital, SEM, SEO, mobile, analytics and insight, and affiliate marketing with one agency,” according to MEC.In 2015, the company reported total advertising costs of US$170 million.

 

 

  • Harley-Davidson

5PbTWa3G_400x400Harley-Davidson has selected a customized team from a range of Interpublic Group agencies to handle its global creative, media and digital marketing account.The team is Headquartered in Detroit, with regional hubs in New York, London and Singapore.The newly-created Team Ignite is comprised of creative and strategic resources drawn from a range of IPG agencies. The partnership will also be executed across Harley’s top 12 country markets, which includes the U.S., Brazil, France, DACH region (Germany, Austria, Switzerland), Italy, UK, Australia, India, Japan and China. Publicis Groupe’s Starcom and Digitas are also no longer on Harley’s agency roster.

 

  • ESPN/Rio 2016 Olympic Games

nnnESPN has unveiled its roster of major pan-regional sponsors for ESPN’s coverage of the Rio 2016 Olympic Games. Gillette, Issey Miyake Parfums, Marriott and Samsung Electronics are among the brands that will be showcased across ESPN networks throughout Latin America and the Caribbean during its more than 2,800 hours of multimedia coverage of Rio 2016. ESPN will bring fans closer to Rio 2016 by allowing brands to enhance their messaging and connect with consumers across the region via ESPN’s highly-localized content.In addition, local advertisers will be featured in Argentina, Brazil, Colombia, Mexico and Central America.ESPN digital platforms will complement the television coverage with daily news, updates, and immediate video reporting and results. ESPN’s social media channels will also feature special content with dedicated reporters onsite.

 

 

  • Nacional Monte de Piedad

MQprj7nM_400x400Initiative, IPG Mediabrands’ global communication network and part of Interpublic Group, welcomes its new client Nacional Monte de Piedad, I.A.P. Nacional Monte de Piedad was founded in 1775 and has become the oldest financial institution in the Americas. IAP is a Private Assistance Institution which has over 320 branches across the country and helps those in need through car loans, financial services and investment. The initiative’s team will work together with IAP’s marketing team within the institution to conduct marketing activities and brand products. The team will also handle consulting and analysis of traditional online and offline media.

 

 

  • Aeromexico

Aeromexico, Mexico’s global airline, announced its plan to add more frequencies on five of its principal international routes during summer 2017.The carrier will significantly increase flights to Amsterdam, London, Madrid, Shanghai, and Santiago on a weekly basis. In Europe, Aeromexico will offer daily flights from Mexico City to Amsterdam and London Heathrow. The carrier will also increase its seat capacity to Madrid by 15%, giving a total of 12 flights per week.The airline is also planning to increase its service to Asia by more than 65%, which gives Shanghai five flights per week. In South America, a daily service to Santiago, Chile, will also be added to the current service of five flights per week.All these new frequencies are already available in our different sales channels.

 

 

  • Grey

descargaWPP’s global marketing agency Grey has acquired a majority stake in Ecuadorian full-service communications firm Maruri Publicidad SA, according to M&M Global. Maruri is a market leader in Ecuador, with gross revenues of almost US$10m in December 2015.Based in Guayaquil with an office in Quito, it works with clients including DIRECTV and SABMiller.The acquisition comes as part of WPP’s strategy to invest in faster-growing markets such as Latin America.

 

  • Nissan

9MmPsdT1Nissan reportedly paid about US$250 million to sponsor the games, a campaign that highlights its recent investment in Brazil and a brazen bet that the country’s battered economy is on the verge of recovery. The company is using the games to unveil a new compact sport utility vehicle, the first time any major automaker, Nissan included, has ever used Brazil to launch a model destined for a global market.The CUV, called the Kicks, was conceived with the help of Nissan’s Rio design team.Nissan hopes to sell 50,000 Kicks in Latin America in the next 12 months. The price for a fully loaded model starts at about 85,000 reais (us$26,850). For now, Nissan will import the new CUVs from Mexico. Then the company plans to add production at its new 2.6 billion reais factory in Resende, an industrial town 160 km northwest of Rio. The company introduced a campaign on TV and online featuring Huck, a high-profile Brazilian talk-show host. Most of it is typical, factory-tour stuff, but in one stunt, Huck whisked an unsuspecting 22-year-old Brazilian salesman out of the Rio airport to Japan, where they eat sushi, try to sell perfumed Brazilian panties on the streets of Tokyo, and eventually tour a Nissan factory.

 

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latina American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 347-840-1311 or e-mail her at silvina@portada-online.com SEE A DEMO OF THE DIRECTORY!

For prior Sales Leads editions, click here.

  • Miller Lite

The Original Light Beer is offering New York soccer leagues the opportunity to hang out with Carlos “El Pibe” Valderrama by introducing Tercer Tiempo con Miller Lite, the moment when diehard fans bond over their love for soccer over great tasting beer. On June 25 the legendary Colombian midfielder will take questions from fans, sign autographs and compete in a friendly penalty kick match. Tercer Tiempo con Miller Lite kicks off at 6 p.m. at the Metropolitan Oval. The event is open to fans 21 and older. Attendees will also have access to the Miller Lite Tercer Tiempo Cube, Miller Lite’s soccer hub on wheels fully equipped with essentials to enhance fans’ passion for the sport. Within the cube, attendees will have a chance to play their favorite soccer videogame and challenge each other to a match of soccer tennis.Event is taking place at the Metropolitan Oval, 60th St & 59th Ave, Maspeth, NY 11378, on June 25, 2016.The event is only open to those 21+.

  • Nissan

descarga (4)Nissan has appointed The Allen Lewis Agency as its multicultural AOR. Detroit- based Allen Lewis will lead all of Nissan’s multicultural communications in the U.S. during the three-year assignment, the agency said in a statement. The agency will focus on engaging African-American, Asian, and Hispanic media and influencers. It will also be responsible for PR strategy and outreach to women and the LGBTQ audience.The team working on Nissan’s multicultural account will include agency co-founders Jocelyn Allen and Chandra Lewis, along with four colleagues in Detroit, Chicago, Miami, and Los Angeles.

  • Six Flags

In an interview with Portada Stephanie Borges, VP for North America Strategic Marketing & Partnerships at Six Flags Theme Parks, provides insights on how the entertainment company markets towards the U.S. Hispanic market. Borges says that “broadcast TV and radio have been our primary mediums for reaching the Spanish-language market. Six Flags buys media on the local level, and these mediums help us reach our local Hispanic markets while tailoring relevant creative for each. Spanish-language TV and radio also offer us the opportunity to bring our brand to life with messages that deliver news, reasons to visit and a sense of “urgency.

  • CIROC Apple

Just in time for the official start of the season, CÎROC Apple has also been announced as the newest variant to be added to the CÎROC Summer Collection.  The collection already features CÎROC Pineapple, CÎROC Peach and CÎROC Coconut and celebrates the best combination of flavors for the summer.To further encourage consumers to get into the summer spirit, CÎROC will support the Summer Collection with dedicated in-store POS, digital and social media. Throughout the season CÎROC will also host daytime pop-up events at the hottest pools, rooftops and lounges across the nation.  By night the brand turns up the heat and offers its summer cocktail selection to audiences at the hottest clubs and select marquee events.

  • Teasdale Foods / Mesa Foods

descarga (7) descargaTeasdale Foods (“Teasdale”) has acquired Kentucky-based Mesa Foods (“Mesa. Teasdale is a national provider of private label and branded Hispanic foods to the retail, food service, and wholesale channels.Founded in 1984, Mesa is an industry leading producer of private label tortillas, flatbreads, taco shells, taco kits, and chips. The acquisition of Mesa further enhances Teasdale’s national footprint in the Hispanic foods category. In combination with Teasdale’s offerings in beans, hominy, salsa, hot sauces and now tortillas, taco shells and flatbreads, the firm is able to offer a one-stop shop of high quality Hispanic-inspired food products across the country.With the acquisition of Mesa, Teasdale is able to provide an entire suite of private label and branded Hispanic food products to a diverse customer base across a variety of channels including retail, food service, restaurants and wholesale.

  • Tortilla Toaster

K67biDU8_400x400The Nuni Tortilla Toaster, a consumer appliance created specifically to toast tortillas, has officially launched a fundraising campaign on crowdfunding platform Indiegogo, seeking to raise funds for an initial production run in the Fall of 2016.Inventor and Founder Elliot Benitez and his team are seeking to raise US$100,000 in a span of thirty days. Interested consumers are able to pre-order their choice of tortilla toaster from a variety of selections, including white, black, yellow, blue, and special edition red models. All contributions go directly toward funding the project, and contributors are encouraged to take advantage of special “early bird” prices significantly below the estimated MSRP value.The ensuing invention and Nuni™ brand have since gained a significant following across social media as part industry innovator/part dramatic ode to tacos, tortillas, and internet culture. The Nuni Toaster’s Indiegogo campaign is underway right now.Benitez notes that the campaign will need the support of tortilla lovers everywhere to help the creative invention reach consumers’ kitchens. Contributors can pre-order their Nuni Toaster here or can visit nunitoaster.com to learn more.

  • Unilever #unstereotype

descarga (3)Unilever global has unveiled #unstereotype, a campaign to advance advertising away from stereotypical representations of gender.Unilever plans to focus on three key areas of role, personality and appearance.Several Unilever brands have already begun changing portrayals of gender, including Axe’s Find Your Magic campaign, along with work by Dove, Knorr, Lifebuoy and Brooke Bond Red Label’s transgender brand 6-Pack in India.Several of Unilever’s partner agencies including BBH, 72andSunny, JWT, DDB, MullenLowe and Ogilvy, have already confirmed that they will be adopting the new approach with many more likely to follow.Unilever hopes that #unstereotype inspires others in the industry to join us and commit to building brands in a way that puts advertising on the forefront of leading culture with progressive portrayals of everyone.

  • Leesa

images (1)R2C Group has been named creative and media agency for Leesa, an online, American-made mattress company, according to Mediapost. The agency will handle brand strategy, creative, production, media planning/buying, and analytics. ”

 

 

Join us at PORTADA Mexico!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-840-1311 or e-mail her at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

Click here for previous Latam Sales Leads editions

  • BRF/Argentina

descargaCarat Argentina has won the BRF media account. The agency will be in charge of online and offline media buy and planning strategies for BRF different brands, including: Sadia, Patty, Vienissima, Goodmark and Danica, among others.

 

 

 

 

  • Nissan

gghghNissan has revealed its new global SUV, Kicks ahead of the model’s global debut on May 2, 2016. Revealed as a concept back in 2014, Nissan confirmed the Kicks for production in January this year.Now, Nissan has taken the covers off this new SUV in Rio de Janeiro, Brazil. The official car for the 2016 Olympics that will be held in the country, the production Kicks SUV shares much of its styling with its concept namesake but with subtle changes.The Kicks SUV is set to go into production towards the second half of the year with a market launch initially planned for Latin American markets, followed by other global markets.

  • Local Planet

descarga (4)Leaders of  independent media agencies have joined to form Local Planet, a new global network, according to Adlatina. Horizon Media, the7stars, Zertem Communications Group, Media Italia, pilot, CoSpirit Media Track, Tre Kronor, Percept Media and Ignis Media Agency, are among the founders. The new network emerges as the evolution of Columbus Media International, a set of local and independent media agencies with a similar focus. Martyn Rattle is Local Planet global CEO.

 

  • SmartLabs

imagesSmartLabs, developer of solutions and set-top boxes for interactive TV operators, has  announce an engagement with Poikilon Ltda to provide business development, marketing and sales support across Latin America (LATAM) and Caribbean.SmartLabs´ strategic goal of addressing key global markets with the SmartLabs multi screen, multi network, interactive TV solution.LATAM and the Caribbean are rapidly developing markets with growing demand for feature rich interactive television services. SmartLabs have received considerable interest in their solution from these markets and will work hand in hand with Poikilon to develop these exciting opportunities.

 

  •  “Rituales” by Fargo

hqdefaultUnder Lulo Calio, from agency FCB Argentina, general creative direction, FARGO brand launched its latest campaign, which consists of three pieces:  “Límites”, “Equilibrio” and “Centro” (“Limits”, “Balance” and “Center.”) The spots show women thoughts in everyday life, everything that goes through their head while preparing a sandwich with FARGO, their favorite bread.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

:::  Grupo Modelo ::: Nissan ::: Corona ::: Colgate ::: Exactian :::

  • Grupo Modelo

grupo_modelo_400x400 Grupo Modelo will export 40 percent of the 5 million hectoliters of its initial production in its new plant in Yucatan, initially to North and South America, and, eventually, to Europe and Africa. The facilities located in Hunucmá include beer and aluminum can plants. Its construction  will end on February 2017. The project, which involves a 5 billion pesos investment (aproximately US$ 300 million), was announced in early 2015. The construction of the Yucatan Brewery will generate 700 direct jobs in the construction phase, thousands of indirect jobs in supply chain and more than 400 permanent direct jobs in the operational phase.The  new factory will become Grupo Modelo’s brewer number 8 in Mexican territory and will produce brands like Montejo, Leon, Victoria,among others. Grupo modelo has seven brewing plants in Mexico: Torreón, Coahuila; Guadalajara, Jalisco; Mazatlán,Sinaloa; Tuxtepec, Oaxaca; Ciudad Obregón, Sonora; Zacatecas, Zacatecas and Mexico City.

  • Nissan

9MmPsdT1_400x400Nissan Motor Co will start selling the new Kicks crossover in Latin America this year.Nissan is investing 750 million reais (US$186 million) in the Resende plant, about 100 miles (160 km) northwest of Rio de Janeiro, to build the crossover based on a concept vehicle at the 2014 Sao Paulo Auto Show.After starting production, Nissan plans to hire 600 new employees and open a second shift at the factory, which currently makes the compact cars March and Versa, according to a company statement.Nissan’s plans to hire come after carmakers in Brazil cut nearly one in 10 workers last year, deepening the industry’s worst crisis in decades as auto sales plunged by a quarter.Brazil is one of the world’s five biggest auto markets and a major base of operations for Fiat Chrysler Automobiles NV, Volkswagen AG, General Motors Co and Ford Motor Co.

  • Corona

HtP3DpY7_400x400With the “90th Birthday” spot created by the Mexican subsidiary of Leo Burnett and Argentinian producer Landia, Corona beer celebrates its ninety years, according to Adlatina. The spot narrates the life of a young Mexican who walks the world without borders or prejudices. Thus, with the influence of director Rodrigo Saavedra from Landia producer, the brand makes a direct analogy between its history and the man who tells his own. He visits countries, crosses different seas, beyond any language or cultural barrier to enter the heart of every person. The one minute and a half spot goes through different scenarios ranging from Mexico to the Chinese wall. Upon completion, the commercial shows a celebration party for Corona’s birthday in which the protagonist walks and finds several of the characters he met in his travels.

  • “Water” by Colgate

descargaWith the help of Young & Rubicam Peru, Colgate will be part of the next Super Bowl through  a 30-second spot called “Water” released in 2014, according Adlatina. On February 7, during the final match of the NFL championship an adaptation of the original 30-second commercial which lasts over a minute will be released. The ad will air during halftime. The aim of the piece is to draw attention to the millions of people who waste water leaving the tap open while brushing their teeth. The spot is an effort of Erick Rivera and Jose Galvan creative duo for the brand in Latin America.

  • Exactian

574cfd35c4e1b6e2ae6e3e2be01031a5_400x400Exactian Consulting consolidates its presence abroad with partners in the United States, Chile, Colombia, Peru and Bolivia. The soft Exactian allows document management and termination of outsourced staff. Among the partners abroad include companies like TISA, with operational base in Houston (Texas), which works on projects in Oil & Gas. In Bolivia, the strategic alliance is with Bohm Hubaide Studio. In Peru, Chile and Colombia the partnership is the TAWA group, linked to the mining sector. In Argentina, the local partners are PWC, BDO, Cona Consultants and Diprem.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Banco Hipotecario – Leo Burnett Argentina  ::: Priceless Surprises/Mastercard ::: MediaCom – Molinos Río de la Plata ::: TBWA Chile – Apple, Nissan and Clínica Alemana  ::: McGarryBowen – Sears Holdings :::

Click here for prior Latam Sales Leads issues

  • Banco Hipotecario

COzxq5fl_400x400Leo Burnett Argentina, headed by Fernando Bellotti, has been chosen as the new agency of Banco Hipotecario after a thorough selection process. La agency will handle the brand and its product integrated communications.

 

 

  • Priceless Surprises/Mastercard

Marcelo Salas Priceless SurpriseMasterCard cardholders worldwide have laughed, cried and smiled thanks to Priceless Surprises. Priceless Surprises, the new marketing platform to delight consumers, has become a global success since its launch in over twenty countries in every major region of the world. Priceless Surprises is among the initiatives that has generated greater participation in social networks to date, beating the benchmarks of US companies on Twitter (among financial services companies) and Facebook (relative to companies in industries focused on consumers). Compared to other MasterCard programs, Priceless Surprises  engagement rate is three times higher.Since its launch in the Grammy’s ceremony  in 2014 with Justin Timberlake, music artists like Gwen Stefani, Pharrell William and Usher; sports stars from hockey, baseball, soccer, rugby and golf, have contributed to these Priceless Surprises .By  using their MasterCard, cardholders may be surprised with a digital download of a song from iTunes or with an upgrade to better seats at an event,or even  meeting artists and world class athletes, and more. The Priceless Surprises program has been integrated into numerous MasterCard sponsorships.Looking ahead, MasterCard is working with Kiip to launch very soon, initially in the U,S., an application of Priceless Surprises and Mobile Development Kit (SDK). Through automatic notifications and internal mobile application functionality, the platform informs cardholders about events and Surprises  opportunities in real time.

  •  Molinos

unnamedMediaCom, part of the WPP Group, has been chosen by Molinos Río de la Plata as its new media agency. Molinos is an Argentinian leading company in the food industry which, since it was founded in 1902.MediaCom Argentina will provide strategy, planning and online and offline media buying across all Molino’s brands.

  • TBWA Chile

a3b3f891340d4cd23e9dd44b4c4e1463_400x400TBWA office in Chile will work for three new brands: Apple, Nissan and Clínica Alemana have been added to the agency’s list of customers, which also includes Adidas, Banco Itaú, Energizer, Heineken, JMC, Hiunday and Casaideas, among other.

 

  • Sears Holdings

b9d801b942a978ea9f679e363acec30c_400x400McGarryBowen and Sears Holdings are breakingties. The agency was working for Sears since it won the account in 2011. The separation comes as the big retailer is undergoing a massive consolidation driven by the procurement that began in november. The review has been postponed, according to sources, and no requests for proposals were distributed so far. The review will supposedly be completed in May. McGarryBowen, part of Dentsu Aegis, was participating in the preparations for the review with good prospects, but chose to give up the account. Severel senior executives have left the company. Media are run by Havas, while FCB (Interpublic) manages creativity for Kmart. Sears Holdings is the 27th largest US marketer, according to Ad Age DataCenter.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

::: Nissan- Ariadna México ::: Molson Coors ::: Beko – Spain ::: Kit Kat – Brazil ::: Viacom International Media Networks – Pulpo PR ::: Azúcar BC – Mexico ::: Cerveceros Mexico – Mexico :::

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF COROPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If yo want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

image001After a long review, Ariadna México has been chosen by Nissan as it CRM agency. Ariadna México CEO, Alfredo García Alonso began leading the agency six months ago, directing a fresh and innovative approach. These new incorporation sets the beginning of a renewal process that seeks to strengthen strategic, digital and CRM offering that is being provided to current customers and also to reach further partnerships in the near future.

imagesThe North America-based brewing company Molson Coors is reviewing its global media planning and buying account with a decision on its agency partners expected in early October.The incumbent on UK media account is ZenithOptimedia while across the globe Molson Coors counts with a mixture of agencies including MEC, Initiative and Universal McCann. Pitch documents are understood to have already been presented to the brewer. Molson Coors brands include Carling, Coors Light, Grolsch and Molson.

BTBWA-Beko-eko, one of the leading appliances brand in the European market, has chosen TBWA agency to manage its corporate communication in Spain for paid, earned and owned media properties.The agency will work with Omnicom ‘s PorterNovelli Barcelona for the implementation of its’  corporate communications, public relations and events plan.

Kit-Kat-JWT and Mutato have created #meubreak campaign for Kit Kat in Brazil. The campaign involves innovative language and features young world referents as content generators Mystery Guitar Man, Bruna Vieira and Iberê Thenório. It was developed by both agencies, with an strategy based on the knowledge that the brand has on its fans: a young audience always connected with various media platforms and TV.

pulpo-Pulpo PR , the agency led by Juliana Fortunato and Axel Escudero,  was appointed as the new PR agency for Viacom International Media Networks (VIMN) in Argentina. It has been handling the corporate’s entertainment segment since July, working with clients such as Sundance Channel Latinoamérica, Ultimate Fighting Championship®, UFC Networks, Underground Producciones, QB9 Entertainment and Construir TV, among others.

azúcar-bc-Azúcar BC, leader in the reduced calorie sugars segment, has launched its new campaign “Choose your balance”, to refresh its image by presenting a more modern line with natural ingredients. With its’ natural ingredients, BC can easily replace regular sugar but bringing healthier and nutritional benefits.

cerveceros-de-méxico-Brewers Mexico-agency communication Eureka & Co. has added Cerveceros México to its list of clients, a group that brings together representatives of beer and malt sector.

The group seeks to position the Mexican beer as a product that contributes strongly to the industrial development of the country and provides significant economic and social benefits, becoming therefore a pride for Mexicans.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Kelley Eberhard at 1-347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 25 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • Nissan

nissanNissan has launched the national ad campaign “The Most Exciting Car Brand Celebrates the Most Exciting Sport,” to celebrate World Cup fever and give U.S. Hispanic consumers opportunities to cheer on their teams. The Spanish-language spots feature Nissan vehicles as the tools helping consumers bring the excitement of the summer soccer games. Both versions of the spot close with the English-language phrase, “Innovation that Excites,” a reflection of bicultural consumers’ tendency to be comfortable with both languages. The spots will run on national networks from June 12 through July 13. The first one,  entitled “Goal Trip,” features brand aficionados Diego and Rafa throughout their scenic road trip from New York to Brazil. The second , “Face-Off,” portrays cars facing off against enthusiastic soccer fans as they race to the stadium for the big match.

  • Coca-Cola

descarga (5)Coca-Cola has taken over Nascar and Yahoo Sites for the Fourth of July as part of its sponsorship of the 56th annual Coke Zero 400 race at Daytona International Speedway the past weekend. Coke Zero spokeswoman Danica Patrick will advertise the soda at the event and through digital ads that target sports fans, which will drive traffic to the summer campaign’s microsite.Via a microsite, consumers can swap out the logos and then share the content via Twitter, Tumblr, Facebook and Instagram. Mobile ads and pre-roll video from a TV spot were parts of the marketing mix.

  • Wendy’s

descarga (3)Wendy’s Pretzel Bun , one of Wendy’s most popular items in more than a decade , is coming back together with two hits of the late ’80s and early ’90s featuring R&B group Boyz II Men and Jon Secada.The pretzel bun will be available nationally by July 4. TV ads will launch July 7 simultaneously and will run for about six weeks. In the TV spot, created by Publicis Kaplan Thaler, Wendy’s Red character is shown regretfully walking around thinking about the Wendy’s pretzel bun to a performance of Mr. Big’s “To Be With You,” a popular song from 1991.Boyz II Men will make an appearance in Times Square July 9, where they’ll sing some pretzel love songs.To appeal Hispanic audiences Wendy’s will be using singer Jon Secada , who will appear in a national Hispanic TV spot and a digital “love song” video. WPP’s Bravo was in charge of the Hispanic work.

  • Burger King

images (1)Burger King is launching a short film on YouTube in support of the Lesbian, Gay, Bi-Sexual and Transgender community. The film shows clients of a Burger King along the San Francisco Pride Parade route who were surprised to open a Whopper wrapped in rainbow-colored paper with the message “we are all the same inside.” Burger King has also recently changed its slogan from “Have It Your Way” to “Be Your Way”, which according to senior VP of global branding, Fernando Machado, is meant to send the message that “as a brand, we welcome everyone.”

  • Doritos

dorito-tweetDoritos is rolling out the new “Cheesy Doritos” nationwide at 7-Eleven stores in the form of “Doritos Loaded” hot snacks. In social media, they’ve already been labeled “inside-out nachos.” These snacks are aimed at Millennials in search of low-budget, high-flavor eats. For 7-Eleven, it’s a way to attract younger consumers .With a secret seasonings, the new line contributes to building PepsiCo’s growing Doritos empire. The snack is stuffed with three kinds of cheese: American, cheddar and Romano.

  • Merkle

merkleAgency Merkle has bought privately-held RKG, a search and digital marketing agency based in Charlottesville, Va. This is Merkle’s second digital agency acquisition this year, following the acquisition of Chicago-based creative communications agency New Control.Terms of the deal were not disclose. Merkle plans to maintain RKG’s staff of 220 and bring the executive team onto its management team.However, it employed over 2,000 people before the acquisition. RKG works with clients like Express, Urban Outfitters and Drugstore.com, among others.

CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Wendy Davis

Democrat Wendy Davis formally jumped into the Texas governor’s race. Davis, a second-term state senator, became a national sensation in June when she stood for nearly 11 hours in her pink running shoes and railed against a bill that would ban most abortions after 20 weeks and impose strict requirements on clinics. Her filibuster stopped the bill initially, but it eventually passed a special session of the GOP-controlled Legislature and was signed into law by Perry.Texas Right to Life is airing radio ads in English and Spanish in South Texas about Davis, aimed at Hispanics and socially conservative voters. The narrator in the spot says Davis is an “abortion zealot” who cast her filibuster as a stance being made on “sacred ground.” “For a Democrat to win in Texas in 2014, there would have to be an unprecedented mobilization and enthusiasm among Latino voters,” said Matthew Wilson, a political scientist at Southern Methodist University in Dallas. “An Anglo woman best known as an abortion champion doesn’t seem well positioned to achieve that.”

  • Ford

FordDavid Rodriguez, Muilticultural Marketing Manager at Ford, told eMarketer that he sees big opportunities in the use of mobile video advertising target Hispanics. “We are seeing an increase in effectiveness in mobile activity—certainly as it relates to video. The trend shows such high engagement and click levels that we can no longer sacrifice one for the other. It’s more of a total digital approach that we try to take. Mobile is definitely becoming a central platform in Hispanic digital activity.”

  • Nissan-Omnicon

Omnicom is creating a dedicated Agency For Nissan called Nissan United, the new unit will be made up of staffers from TBWA (creative), OMD (media), Critical Mass (digital), Interbrand (brand strategy) and Emanate (public relations). TBWA’s creative partner on Nissan in Japan, Hakuhodo, will also be represented. John Castle of TBWA will be president of the new unit, which will be based in New York and have an initial staff of about 30. Nissan joins several other major automakers who have dedicated multi-faceted agency units. Among them: Team Detroit for Ford; Hudson Rouge for Lincoln; Team Mazda; Commonwealth for General Motors’ Chevrolet and Rogue for Cadillac, and Innocean for Hyundai

  • Newell Rubbermaid – PHD

Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying, PHD will handle media buying.Atlanta, Georgia-based Newell Rubbermaid owns a broad range of brands, including Sharpie, Paper Mate, Rubbermaid, Irwin, Lenox and Calphalon.Newell Rubbermaid plans to invest more in marketing more of its brands globally, added spokseman David Doolittle, especially in emerging markets like Brazil and China, as well as Mexico and other parts of Asia.

  • Mohegan Sun

Mohegan SunMedia Storm has succeeded Horizon Media in the role of planning and buying media for Mohegan Sun. This includes online, outdoor and magazine ads. Newspaper and broadcast media buying remain at Mediaspace Solutions and Mintz & Hoke, respectively.

 

  • Timberland

The footwear and outerwear company Timberland will focus on 25-to-30-year-olds. Jim Davey of Timberland told Ad Age that the latest campaign “is the first big step in relaunching the brand.” It comes after two years of talking with consumers about the brand. The campaign is multi platform but contains a sizable digital segment on Twitter, Instagram, Tumblr, Pinterest, Facebook and Vine.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Rafael Lima – Publicitas ::: Santiago Durán Mejía / Xepus Ginebra – Havas Media Group ::: Fred Díaz – Nissan ::: Bruno Cattori – Chrysler Group ::: Fraser Ridell – Mediacom

rafael-lima 156Rafael Lima is the new Digital Director at Publicitas in Miami. Previously he worked as Client Services & Business Development Director at  Havas Media. Before Havas, Lima was Sales & Business Development Director at StarMedia & Orange AdNetwork Americas (France Telecom Group).

 

 

Santiago Duran

Havas Media Group has hired Santiago Durán Mejía as its new Catalyst & Digital Director. Durán has previously worked in Carat as its Managing Director. The executive will be in charge of digital planning and strategies for Havas clients. Durán is replacing Xepus Ginebra who will be in charge of the Front Office in Havas Media. Ginera in his new role will be in charge, besides Catalyst & Digital business, of the PR, innovation, content, research and new business.

 

 

fred-diazFred Díaz has left Chrysler Group as President and CEO of Ram. The executive will work in Nissan as VP of Sales and Marketing.

 

 

 

 

bruno_cattoriBecause of Diaz´s departure Chrysler Group has restructured its staff and Bruno Cattori has been named President for Mexico.

 

 

 

 

Fraser Riddell (2)_0 159 x 159Mediacom is restructuring its business with a new division dedicated to international advertisers based in the United States. The new division, Mediacom Beyond Borders, will be led by Fraser Riddell who will leave his current role as global chief business development officer to become Mediacom’s global chief client officer.

 

 

 


A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Hipcricket – Nissan, Domino’s , Heineken, California Milk Processor Board/ GOT Milk/Girls Scouts, Head & Shoulders, Toyota Southern California, Wendy’s

Domino’s

Domino’s Pizza is launching its new Spanish-language ordering app for smartphones, available immediately. With this update to its current app, Domino’s currently covers more than 80 percent of smartphones, and will now offer a language alternative for Hispanic consumers.The app, and its Spanish-language update, join an already strong mobile ordering lineup that features the English version for the Apple iPhone®, Android phones and Amazon’s Kindle Fire®, along with a full-feature mobile ordering site at http://mobile.dominos.com . The new app allows Spanish-speaking customers the ability to order from nearly every Domino’s store in the U.S. from the palm of their hand and with just a few taps on their screens. Que bien! “We are committed to making sure we’re connecting with all our customers wherever they are,” said Russell Weiner, Domino’s Pizza chief marketing officer. “Now, that means providing Spanish-speaking users with the convenience of ordering from their mobile devices in a language that they are most comfortable with.”


Hipcricket – Nissan:
Hipcricket, a one-stop mobile marketing and advertising subsidiary of Augme® Technologies, Inc, announced that it has teamed with Nissan and its advertising agency, Team Ignition, to power a national mobile advertising campaign. The Spanish-language campaign utilizes mobile banner ads, mobile video ads, rich media, plus tablet-specific ads to reach the Hispanic audience on their mobile devices and drive them to a custom built Nissan mobile web site. Built by Hipcricket, the Nissan mobile website engages visitors with various car model-specific sub-sites. The sites include photos, videos and information about each car model to garner awareness, leads and brochure procurement. In addition to employing multiple mobile touchpoints, the campaign is also integrated with social media channels including Facebook, Twitter and Pinterest to maximize consumer engagement. By coupling media with the custom built landing page all served by one technology, Hipcricket and Team Ignition gain insight and optimization capabilities far beyond the click into the actual consumer interaction with the site. All of the data and analysis is within the Hipcricket platform, eliminating the need for multiple reports, separate outside vendors or technology – a struggle so many media planners face today. The Nissan Hispanic mobile advertising campaign ran across Hipcricket’s auto, news, sports, beauty, fashion, lifestyle and social channels.

Heineken
Heineken, the official beer of the XIII Annual Latin GRAMMY Awards® is partnering with Univision Communications Inc., and The Latin Recording Academy® to open a world of extraordinary Latin music experiences via on-air and online channels as well as on-site during the week of the Latin GRAMMY Awards. In its 13th year of sponsorship, Heineken will bring the unexpected side of the Latin GRAMMY Awards by providing consumers with exclusive content of the many events that will take place in Las Vegas, Los Angeles and Brooklyn.”At Heineken, we celebrate Hispanic culture by enabling our consumers with unique and unexpected experiences. Our sponsorship and programming surrounding the Latin GRAMMY® Awards exemplifies the Heineken brand promise,” said Pattie Falch, Brand Director, Heineken Sponsorships & Activation.

California Milk Processor Board/ GOT Milk/Girls Scouts
In 1997, an adorable 10-year-old Girl Scout named Megan Weber made an impression on Californians with her iconic uniform and an armful of cookie boxes on a memorable print campaign, provoking the question, “GOT MILK?” To commemorate this moment in time and the partnership established 15 years ago between the California Milk Processor Board (CMPB), the creator of GOT MILK?, and the Girl Scouts in California, the organizations announced today a search for three lucky Girl Scouts in the Golden State to be the stars of a new GOT MILK? print campaign. All that registered members have to do is submit a photo showing how Girl Scouts and milk are helping them become strong, healthy and confident young women.


Head & Shoulders
Head & Shoulders announced that Lionel (Leo) Messi, beloved Argentinean soccer player, is appearing in a series of ads designed specifically to reach U.S. Hispanic males. Messi’s charisma, talent and confidence on the field where a natural fit for Head & Shoulders as the brand continues to connect with fans via their passion for sports and seeks to speak to the ever-growing Hispanic market. The worldwide-sports star joins a distinguished roster of U.S. all-star athletes including Troy Polamalu from the Pittsburgh Steelers, Joe Mauer from the Minnesota Twins, and most recently, the most decorated Olympian, Michael Phelps. The three time FIFA world player has been a fan of the brand for years. “The fact that Leo is a fan of Head & Shoulders, and now our ambassador, gives us a tremendous opportunity to be able to create a personal connection with our Hispanic male consumers,” said Michael Saabia, Brand Manager. Throughout the campaign in the U.S., Messi will be promoting the line Refresh for Men through TV and online ads. In addition, Messi’s fans will be able to obtain up-to-the-minute sports stats and photos of the athlete through the newly redesigned Facebook tab, www.HombreMVP.com. The ads were created by Dallas-based Dieste and join a series of ads in Latin America featuring the star since July of this year.

Toyota Southern California
US Latino broadcast network Estrella TV has launched a combined advertising-promotion campaign on behalf of Toyota of Southern California that will award a Toyota truck (Tundra) – all decked out by popular singer Gerardo Ortiz, hailed as the phenomenon of the Regional Mexican genre, to a lucky Estrella TV viewer. The campaign combines Estrella TV and the network’s website with network spots and fun website content starring Ortiz as he selects ‘tricked out’ components for the truck that was given away in a special ceremony event on Sunday November 4. The campaign was created and developed jointly by Toyota’s Hispanic ad agency Castells together with client Toyota and the advertising/marketing team at Estrella TV.

Wendy’s
Wendy’s kicked off its “Wendy’s Secret Sandwich” contest this week, which includes a grand prize trip for two to see reggaeton and pop Latino musician Tito El Bambino in concert. “Celebrating our fans’ passion for good flavor and good music, we’re inviting them to guess the ingredients of the Wendy’s Secret Sandwich and win a trip to one of Puerto Rican sensation Tito El Bambino’s concerts,” Jesus Valdez, Wendy’s director, Brand Management for U.S. Hispanic Markets, said in a press release. “Like all of Wendy’s products, this sandwich will have the flavorful, quality ingredients our customers have come to expect of our offerings.” During Wendy’s Q2 earnings call, CEO Emil Brolick said one of the company’s initiatives is to increase a presence with the Hispanic demographic. “We have a major opportunity to increase our relevance among Hispanic consumers. It’s an important sales opportunity,” Brolick said.