A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
A summary of the most relevant consumer insight research in the US, US Hispanic, and Latin American markets.
Insights like Nielsen’s can help understand the fragmented media landscape, as well as how the myriad of available options shapes consumers’ behavior while forcing marketers and advertisers to produce tailored experiences.
A summary of the most relevant consumer insight research in the US, US Hispanic and Latin American markets.
A summary of the most exciting recent research in brand marketing and consumer behavior in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Portada and CNN en español joined forces at the first Thought Leadership Breakfast for the Multicultural Markets in New York. We asked Cynthia Hudson, SVP and General Manager of CNN en Español and Hispanic Strategy for CNN/U.S., about CNN en español’s goals for this year, and how their recent agreement with Nielsen will help achieve those goals. CNN en Español, the sole 24-hour Spanish-language news network in the U.S., will have access to Nielsen’s Hispanic demographic data, which will help CNN reach Hispanic audiences more effectively.
Nielsen and CNN have reached an agreement to provide daily national television measurement to CNN en español. The multi-year agreement provides CNN en Español with national TV ratings for the network. The service also offers access to Nielsen’s rich Hispanic demographic data.
20% of Canada’s population is composed of ethnic consumers, and nearly half of Canadians identify with more than one ethnic group. Yet, there is not enough attention to multicultural marketing above the U.S. border.
Advertisers are spending on average more than US$10 million annually on Digital Video, representing an 85% increase from 2 years ago, based on“Digital Content NewFronts: Video Ad Spend Study,” a study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB).68% of those marketers and agency executives believe that original digital video will become as important as original TV programming in the next 3 to 5 years.
Nielsen has announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles.Expanded digital content ratings aim to give publishers a more complete picture of their digital audiences.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
On October 29th, together with a talented group of social and digital marketing experts, our contributor Julie Diaz Asper had the distinct pleasure to be on the Latinos in Social Media (LATISM) State of the Social Latino Panel. Below are her perspectives on the most important takeaways and insights from the panel.
Advertisers and demographers are waking up to the value of Latino consumers, with kudos from The Economist and Nielsen, as Toyota says thanks to LA
What: Nielsen has acquired data and technology provider eXelate for an undisclosed sum, although sources say the deal close around US$200 million. Why it matters: The acquisition brings Nielsen capabilities outside its
Reaching Hispanics at home or out and about, multiple screens and social media keep them tuned in. AT&T sponsors Telemundo multiscreen talkback In a nod
Adobe has announced a strategic alliance with Nielsen that is expected to deliver a comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Heritage of
Videology, , the digital advertising network, has signed a deal with Nielsen to use data to help TV advertisers target young audiences that are watching more digital channels.
Latin3 has developed a multi-media campaign for Nielsen under the concept “You matter”, the landing page portraits the Latin essence through testimonial videos that talk about the tastes and habits of the Hispanic community, the challenges they face and their personal projects.