Posts Tagged ‘nielsen’


IAB Report: Marketers to Spend More than US $10 Billion on Video in 2016

Advertisers are spending on average more than US$10 million annually on Digital Video, representing an 85% increase from 2 years ago, based on“Digital Content NewFronts: Video Ad Spend Study,” a study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB).68% of those marketers and agency executives believe that original digital video will become as important as original TV programming in the next 3 to 5 years.

LINKAGE : Everybody Loves Hispanics, All of a Sudden

Advertisers and demographers are waking up to the value of Latino consumers, with kudos from The Economist and Nielsen, as Toyota says thanks to LA locals. Hispanics lead edge of media shifts Not only are Hispanic Americans heavy and enthusiastic users of all kinds of media, their behavior can also help brands and agencies understand […]

Nielsen Acquires Exelate, Gets Closer to Transactional Side of Media Business

What: Nielsen has acquired data and technology provider eXelate for an undisclosed sum, although sources say the deal close around US$200 million. Why it matters: The acquisition brings Nielsen capabilities outside its remit of measuring audiences for TV planning and buying purposes and also much closer to the transactional side of the media ecosystem, revising its role as a purely panel-based research play. Nielsen […]

LINKAGE: Celebramos Hispanic Heritage Month, Content Marketing Tips, Somos ….

A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Heritage of conscious consumption Nielsen celebrates “conscious consumers” during Hispanic Heritage month, with vignettes of real consumers appearing every Monday on its Multicultural YouTube channel from September 15 through October 15. The […]

New Nielsen Hispanic Campaign developed by Latin3

Latin3 has developed a multi-media campaign for Nielsen under the concept “You matter”, the landing page portraits the Latin essence through testimonial videos that talk about the tastes and habits of the Hispanic community, the challenges they face and their personal projects.

Latin American Ad Spending Grows by 11.9% – Nielsen

Advertising spending in Latin America grew faster than in any other region in the first quarter, according to a new Nielsen’s report. Latin America saw ad spending growth of 11.9 percent year-on-year in the first three months of the year, with every country in the region experiencing growth. This emerging region does, however, face its […]


Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce Research: Customer Experience Reshaping Marketers’ Mindsets

Salesforce revealed its Fourth Annual State of Marketing Report, which gathers 3,500 responses from full-time marketing leaders around the world. The study's results show companies mainly compete according to customer experience, causing a shift in organizations' priorities and raising the bar for efficiency in terms of technology use.

4 Things We Learned From Expert App Marketers Like Rosetta Stone

4 Things We Learned From Expert App Marketers Like Rosetta Stone

Nowadays, apps are a big business opportunity. Marketers and data specialists need to work together to make the most of it. We talked to experts in app marketing to find out the ways in which the proliferation of apps has changed the marketing landscape in the last years.

4 Ways Airlines Can Learn from Major Retail Brands

4 Ways Airlines Can Learn from Major Retail Brands

The Airline and Retail Industries have to reinvent themselves to be profitable. Looking at how Amazon vs the Airlines build their Consumer / Brand relationships, we can see which efforts are more valuable.