20% of Canada’s population is composed of ethnic consumers, and nearly half of Canadians identify with more than one ethnic group. Yet, there is not enough attention to multicultural marketing above the U.S. border.
Posts Tagged ‘nielsen’
Advertisers are spending on average more than US$10 million annually on Digital Video, representing an 85% increase from 2 years ago, based on“Digital Content NewFronts: Video Ad Spend Study,” a study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB).68% of those marketers and agency executives believe that original digital video will become as important as original TV programming in the next 3 to 5 years.
Nielsen has announced that Facebook will offer its publishing partners Digital Content Ratings for measurement of its Instant Articles.Expanded digital content ratings aim to give publishers a more complete picture of their digital audiences.
A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
On October 29th, together with a talented group of social and digital marketing experts, our contributor Julie Diaz Asper had the distinct pleasure to be on the Latinos in Social Media (LATISM) State of the Social Latino Panel. Below are her perspectives on the most important takeaways and insights from the panel.
Advertisers and demographers are waking up to the value of Latino consumers, with kudos from The Economist and Nielsen, as Toyota says thanks to LA locals. Hispanics lead edge of media shifts Not only are Hispanic Americans heavy and enthusiastic users of all kinds of media, their behavior can also help brands and agencies understand […]
What: Nielsen has acquired data and technology provider eXelate for an undisclosed sum, although sources say the deal close around US$200 million. Why it matters: The acquisition brings Nielsen capabilities outside its remit of measuring audiences for TV planning and buying purposes and also much closer to the transactional side of the media ecosystem, revising its role as a purely panel-based research play. Nielsen […]
Reaching Hispanics at home or out and about, multiple screens and social media keep them tuned in. AT&T sponsors Telemundo multiscreen talkback In a nod to consumers’ increasing use of digital media while they enjoy TV, Telemundo has launched AT&T Presenta Suelta la Sopa Novelas, a digital and on-air variety show that lets viewers interact […]
Adobe has announced a strategic alliance with Nielsen that is expected to deliver a comprehensive, cross-platform system for measuring online TV, video and other digital content across the web and apps.
A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Heritage of conscious consumption Nielsen celebrates “conscious consumers” during Hispanic Heritage month, with vignettes of real consumers appearing every Monday on its Multicultural YouTube channel from September 15 through October 15. The […]
Videology, , the digital advertising network, has signed a deal with Nielsen to use data to help TV advertisers target young audiences that are watching more digital channels.
Latin3 has developed a multi-media campaign for Nielsen under the concept “You matter”, the landing page portraits the Latin essence through testimonial videos that talk about the tastes and habits of the Hispanic community, the challenges they face and their personal projects.
Advertising spending in Latin America grew faster than in any other region in the first quarter, according to a new Nielsen’s report. Latin America saw ad spending growth of 11.9 percent year-on-year in the first three months of the year, with every country in the region experiencing growth. This emerging region does, however, face its […]