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Nick Denton

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What: Gawker Media is introducing a private ad exchange.
Why it matters: Gawker, particularly its Founder Nick Denton,  has been playing down the ad-tech game for many years. Gawker’s U-Turn with the decision to introduce a private ad exchange highlights the trend of many major publishers creating ad-exchanges and adopting the latest advertising technologies.

Nick Denton, CEO and Founder, Gawker Media
Nick Denton, CEO and Founder, Gawker Media

Gawker, the New York City based online media company and blog network is working on a private ad exchange to complement the efforts of its sales staff.  Gawker Founder and CEO Nick Denton has been frequently cited for his disregard for ad networks and advertising technology. “We threw out the ad networks more than half a decade ago,” Denton told Portada in an interview earlier this year. “They cannibalize direct sales and condemn a publisher to existence on the economic margins”, he added. While Gawker now is not embracing Ad-Networks it is clearly warming up to modern advertising technology system. Digiday reports, that Gawker has quietly opened up a private marketplace of its own in recent weeks as part of what it calls a “strategy shift.” Previously, Gawker said advertisers could only buy inventory directly from one of its salespeople. Select clients will now be able to bid for impressions on the site on a real-time basis, using demand-side platforms and agency trading desks.“It’s rather a big step for us after years of playing down the ad tech game,” admitted Gawker Media’s business development lead, Erin Pettigrew. The decision was driven by a need “to keep pace with the fast-automating display buying market,” she explained.

The company’s sales strategy is now to have its salespeople focused on selling its custom programs through its Studio@Gawker unit, and to let technology handle the selling of its standardized display inventory.“We expect our advertising to bifurcate between the branded content produced by Studio@Gawker that we sell directly and efficient, targeted display media sold via a private exchange,” Pettigrew said.

Media buyers are becoming less interested in dealing with salespeople and faxing insertion orders, and want technology to do the heavy lifting.

Not the first Media property to shift gears

Earlier this year, Turner said it refused to sell through exchanges but last month it opened a private exchange in partnership with Rubicon. News Corp is working on a global private exchange and so are many other major players. The main reason behind this activity is that media buyers are becoming less interested in dealing with salespeople and faxing insertion orders, and want technology to do the heavy lifting.

The web entrepreneur, known for pushing boundaries and for his constant clashes with so-called “conventional media,”  came across as a charming, bright and thoughtful observer of the digital media space. During an on stage interview conducted by Laura Martinez, Portada’s Senior Correspondent, Denton provided details about the recent launch of the Spanish-language version of Gizmodo, and explained the economics of the digital advertising and media space.

“We can become viable with a two-person, full- time staff by using our Kinja discussion platform, content from Gizmodo in English and a team of freelancers,” he noted.  “We can become profitable very quickly compared to a traditional media company, which needs to hire dozens of journalists, and may need up to 5-10 years to be profitable,” Denton noted. He also said that blogs and content about gadgets are among the most profitable online publishing segments.

Denton cited Gawker’s proprietary Kinja Discussion Technology as one of the main factors behind Gawker’s overall success. “Kinja helped us to establish a viable and independent stand alone media company with the best in modern discussion and blog technology.

Beyond Banner Advertising 

Another factor for Gawker’s success are its creative solutions for advertisers, that go beyond banner advertising. “We provide solutions for marketers to have meaningful conversations with our audience.” As an example he cited a State Farm campaign that had State Farm’ financial experts answering questions from the Gawker audience.

The Kinja commenting system has also allowed Denton and his team of over 100 writers at Gawker Media to provide a suitable platform for advertisers, PR firms and brand marketers to interact directly with a story, a writer and the top commenters. This, Denton says, is a great way to monetize your content and avoid the middle man (i.e. ad networks.)

In the end, Denton said, everything boils down to one thing. Good stories. Good content. “If you have great content, readers are going to come; and advertisers will want to work with you.”

dentonNick Denton is the founder of Gawker Media. Gawker Media is the publisher of the eponymous Gawker and gadget sensation Gizmodo. The influential media group now produces eight original brands with a collective audience of over 40 million global readers.

Before this, Nick founded two internet ventures in the late 1990s: Moreover Technologies, the news search provider, acquired by Verisign; and First Tuesday. Nick — who is half-Hungarian — began his media career as a reporter for the Economist and the Financial Times during the fall of communism in Eastern Europe. While the FT’s investment banking correspondent he co-wrote All That Glitters, the account of the rogue trader who brought down Barings Bank.

Interview with Nick Denton

Portada: What would you advise a young professional who wants to be a digital media entrepreneur?

Nick Denton: I’d advise a young professional to be something else before “digital media entrepreneur.”Be a gossip, a gadget obsessive, a retailer of baby clothes, anything really. Being a digital media entrepreneur alone is like being into the feel of paper, it’s a characteristic, not a profession. Most entrepreneurs won’t make as much money as they would have with day jobs in banking or law. So they’d better have some purpose other than merely success in business.

Portada: And for those who are already involved in this industry, what is your view of programmatic trading and ad-networks as a source of revenue for digital publishers? Do they bring in enough revenue to sustain a digital media property?

Nick Denton: Real-time ad exchanges can help in monetizing traffic spikes — something that would be useful when one of our sites has a story like the Manti Teo girlfriend hoax or the discovery of the iPhone prototype. But we threw out the ad networks more than half a decade ago. They cannibalize direct sales and condemn a publisher to existence on the economic margins.

Portada: Is native advertising/ content marketing really the way to go for digital media properties?

Nick Denton: Native advertising is usually just advertorial or sponsored content, repackaged to secure a little attention from the ad trades and media buyers. For advertising to be truly native in an interactive medium, it should be interactive. And I don’t mean that the marketer asks some empty question — what do you think? — and then ignores the answer. New discussion systems such as Branch and Gawker’s Kinja give marketers as well as sources the opportunity to engage intelligently with journalists and readers. That’s the only variety of online marketing that I’d describe as truly native.

Portada: Did you ever think to complement your digital offerings with print or broadcast?

Nick Denton: No. What’s our expertise? Not the production of original video. Or coverage of tedious political ritual. We provide curation and discussion of that video and political events. And in that process we may popularize a TV show or move a story forward. But that’s a by-product of what we do, not the central purpose.

Portada: Regarding your Latin American and US  Hispanic ambitions, how is your venture progressing?

Nick Denton: The momentum is gathering. April uniques fores.gizmodo.com were — off a low base — 50% above March. That’s how this starts. And the Kinja discussion platform will allow Hispanic technology influencers to contribute to the stories — rather than just consuming them passively. It’s discussion environments that will prove key in markets which don’t as yet support large paid local-language editorial staffs.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

Nick Denton, founder and owner of Gawker Media, the publisher of popular sites including Gizmodo, has very interesting views about the  digital advertising and media industry.  We conducted the below interview via IM chat with him. Denton will be one of the main speakers at Portada’s upcoming Latin American Advertising and Media Summit on June 4-5 in Miami.

Portada: What is your view of programmatic trading and ad-networks as a source of revenue for digital publishers? Do they bring in enough revenue to sustain a digital media property?
Nick Denton, CEO and Founder, Gawker Media: Real-time ad exchanges can help in monetizing traffic spikes — something that would be useful when one of our sites has a story like the Manti Teo girlfriend hoax or the discovery of the iPhone prototype. But we threw out the ad networks more than half a decade ago. They cannibalize direct sales and condemn a publisher to existence on the economic margins.”

Is native advertising/ content marketing really the way to go for digital media properties?
Nick Denton:”Native advertising is usually just advertorial or sponsored content, repackaged to secure a little dentonattention from the ad trades and media buyers. For advertising to be truly native in an interactive medium, it should be interactive. And I don’t mean that the marketer asks some empty question — what do you think? — and then ignores the answer. New discussion systems such as Branch and Gawker’s Kinja give marketers as well as sources the opportunity to engage intelligently with journalists and readers. That’s the only variety of online marketing that I’d describe as truly native.”

Did you ever think to complement your digital offerings with print or broadcast?
Nick Denton:“No. What’s our expertise? Not the production of original video. Or coverage of tedious political ritual. We provide curation and discussion of that video and political events. And in that process we may popularize a TV show or move a story forward. But that’s a by-product of what we do, not the central purpose.”

Regarding your Latin American and US Hispanic ambitions, how is your venture moving forward?
Nick Denton: “The momentum is gathering. April uniques for es.gizmodo.com were — off a low base — 50% above March. That’s how this starts. And the Kinja discussion platform will allow Hispanic technology influencers to contribute to the stories — rather than just consuming them passively. It’s discussion environments that will prove key in markets which don’t as yet support large paid local-language editorial staffs.”

What would you advise a young professional who wants to be a digital media entrepreneur?
Nick Denton:“I’d advise a young professional to be something else before  digital media entrepreneur.  Be a gossip, a gadget obsessive, a retailer of baby clothes, anything really. Being a digital media entrepreneur alone is like being into the feel of paper, it’s a characteristic, not a profession. Most entrepreneurs won’t make as much money as they would have with day jobs in banking or law. So they’d better have some purpose other than merely success in business.”

Are journalists, bloggers and content marketers writing for search engines or for their audiences? Is it possible to do both?  The digital Age has brought the “illness” of SEOitis. SEOitis is defined as the obsession over search engine results. Gawker CEO and owner  Nick Denton recently published   a memo in which he announces that  Gawker is going to keep its headlines below 70 characters because of the fact that  Google and others search engines truncate headlines at 70 characters. Let’s see how he explains his decision.

Memo (“Boss Writes Memo”)

denton

“Our wordy headlines are a growing disadvantage. That’s why from tomorrow we’re going to warn you in the Kinja editor to keep your headlines below 70 characters — and we’re going to only display 70 characters on the front page even if you go longer.

Why this drastic measure? Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin’s scoop fell down the Google search results, overtaken by copycat stories with simpler headlines.

Deadspin’s headline was 118 characters. Vital information — “hoax” — was one of the words that was cut off. Our headline was less intelligible — and less clickworthy — than others. And Google demotes search results that don’t get clicked on.

Full size
Facebook has recently introduced a similar limitation. We may not like this tyranny of the search and social algorithms. It might seem like an oppressive constraint: geeks from outside the company giving editorial orders.

But search and social media are the two main sources of new visitors to our sites. That’s an inescapable reality. A majority of our headlines are already below the 70-character limit. Many others could do with a bit of tightening. And it still leaves plenty of room for personality and creativity.

We’re making a series of other changes in the default Kinja display in order to increase the density of information and the number of links available to readers — especially if they’re on small screens.

You can see the new tighter front page template here:

http://io9.com/latest?latestng=on

* Latest view intros are trimmed to ~330 characters (the height of the 300px image). So if you want your intro to display cleanly, make sure your first paragraph doesn’t run on too long.
* Smaller recommend and discuss buttons on the front page
* Discuss button simply links to permalink page now, you can’t reply from the front page
* Adjacent blips won’t get separator lines which helps to condense them
* Later: improved splash design with more images displayed using less vertical space, as in the example below..

You will have the opportunity to ask Nick Denton questions on the above at Portada´s LatAm Summit. Make sure to get your ticket. Early bird registration expires this Friday April 19.  Portada’s 2013 Latam Advertising and Media Summit will take place on June 4th and 5th, 2013, in the just renovated Intercontinental Hotel in Miami.

Are journalists, bloggers and content marketers writing for search engines or for their audiences? Is it possible to do both?  The digital Age has brought the “illness” of SEOitis. SEOitis is defined as the obsession over search engine results. Gawker CEO and owner  Nick Denton recently published   a memo in which he announces that  Gawker is going to keep its headlines below 70 characters because of the fact that  Google and others search engines truncate headlines at 70 characters. Let’s see how he explains his decision.

Memo (“Boss Writes Memo”)

denton

“Our wordy headlines are a growing disadvantage. That’s why from tomorrow we’re going to warn you in the Kinja editor to keep your headlines below 70 characters — and we’re going to only display 70 characters on the front page even if you go longer.

Why this drastic measure? Google and others truncate headlines at 70 characters. On the Manti Teo story, Deadspin’s scoop fell down the Google search results, overtaken by copycat stories with simpler headlines.

Deadspin’s headline was 118 characters. Vital information — “hoax” — was one of the words that was cut off. Our headline was less intelligible — and less clickworthy — than others. And Google demotes search results that don’t get clicked on.

Full size
Facebook has recently introduced a similar limitation. We may not like this tyranny of the search and social algorithms. It might seem like an oppressive constraint: geeks from outside the company giving editorial orders.

But search and social media are the two main sources of new visitors to our sites. That’s an inescapable reality. A majority of our headlines are already below the 70-character limit. Many others could do with a bit of tightening. And it still leaves plenty of room for personality and creativity.

We’re making a series of other changes in the default Kinja display in order to increase the density of information and the number of links available to readers — especially if they’re on small screens.

You can see the new tighter front page template here:

http://io9.com/latest?latestng=on

* Latest view intros are trimmed to ~330 characters (the height of the 300px image). So if you want your intro to display cleanly, make sure your first paragraph doesn’t run on too long.
* Smaller recommend and discuss buttons on the front page
* Discuss button simply links to permalink page now, you can’t reply from the front page
* Adjacent blips won’t get separator lines which helps to condense them
* Later: improved splash design with more images displayed using less vertical space, as in the example below..

You will have the opportunity to ask Nick Denton questions on the above at Portada´s LatAm Summit. Make sure to get your ticket. Early bird registration expires this Friday April 19.  Portada’s 2013 Latam Advertising and Media Summit will take place on June 4th and 5th, 2013, in the just renovated Intercontinental Hotel in Miami.

Latin American Advertising and Media SummitWe are extending the Early Bird registration to our Latin American Advertising and Media Summit (Miami June 4-5, 2013), due to requests from our audience, to this Friday April 19th. Make sure to get your tickets by then to benefit from substantial savings!  Savings are even larger if you decide to also attend the Latin Content Marketing Forum (Combo Ticket).

Focus on Sports Marketing

The crucial role of Sports Marketing will be examined by Advertising and Media Luminaries at the Latam Summit in Miami’s Intercontinental Hotel on June 4-5, 2013. With the 2014 Soccer World Cup and the 2016 Summer Olympics taking place in Brazil, Sports Marketing will be crucial for successful marketing targeting Latin American Audiences. That is why “Getting Ready for the Big Game” is the main theme of the 2013 Portada Latin American Advertising and Media Summit
Major client side marketers will provide the latest insights and intelligence.  Ben Jankowski, Group Head Global Media, Mastercard, will jointly present with Virginia Pereira,  Head of Media Latin America, Mastercard on how MasterCard has activated sports around the world with a special emphasis on the  2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil.

Mastercard’s  Jankowski is one of several marketing and media luminaries that will participate in the Summit. They also include:
Claudio Ferreira, Publisher, Veja Magazine. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil. Ferreira will answer questions such as whether Brazil’s decade-long expansion in consumer growth has hit the brakes. The Brazilian Media executive will also examine opportunities presented by the 2014 Soccer World Cup and 2016 Olympic Games.
Nick Denton, CEO and Founder, Gawker Media.  The British journalist and internet entrepreneur will talk about the latest trends taking place in the digital media world in a one on one on-stage interview with Portada’s Marcos Baer.

Other major client side marketers and agency executives that have confirmed their participation include:
· Leonardo Loisa, Sr. Regional Marketing Leader, AMD
· Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising
· Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America
· Max Sichel, CEO, Grupo Copesa
· Virginia Pereira, Head of Media Latin America, Mastercard
· Todd Wilson, SVP, Managing Director,  Starcom Mediavest Group
· Mario Cordon, Chief Marketing Officer, Open English
· Jorge Laverde, Marketing Head, Latin America North, Nokia

Early Bird registration expires on Friday April 19th. Take advantage of the early bird here:
Latin Content Marketing Forum. Hispanic Content Marketing ForumThe Latam Summit will be preceded by the Latin Content Marketing Forum, which will take place in the same venue during the morning of June 4th.

The Latin Content Marketing Forum will analyze the enormous role content marketing can play in the Latin (U.S. Hispanic and Latin American) market space, which belong  to the fastest growing markets in the world.
Confirmed Speakers include:

Mariano Moro, Interactive Marketing Director Latin America, Coca-Cola
Damian Voltes, Director, Patagonia Ventures
Tom Gerace, CEO and Founder, Skyword
Nuria Net, Managing Editor, Features – Digital at Fusion, the ABC and Univision Joint-Venture
Nicol Turner-Lee, President and CEO at NAMIC
Javier Farfán, Senior Director of Cultural Branding, PepsiCo
Fernando Semenzato, VP Content, Fox international

Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Sponsors:
Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:
SPONSOR OF EVENING RECEPTION
Batanga Media
LEADER SPONSOR
Alcance Media
DISTINGUISHED SPONSORS
Publicitas 
DG
Televisa Publishing and Digital
ATTENDEE BAG SPONSOR
Latcom

Sponsorship Opportunities
To inquire how you can align your brand with these prestigious events, please call Kelley Eberhardt at (212) 685 44 41 or email her at kelley@portada-online.com.

Latin American Advertising and Media SummitWe are extending the Early Bird registration to our Latin American Advertising and Media Summit (Miami June 4-5, 2013), due to requests from our audience, to this Friday April 19th. Make sure to get your tickets by then to benefit from substantial savings!  Savings are even larger if you decide to also attend the Latin Content Marketing Forum (Combo Ticket).

Focus on Sports Marketing

The crucial role of Sports Marketing will be examined by Advertising and Media Luminaries at the Latam Summit in Miami’s Intercontinental Hotel on June 4-5, 2013. With the 2014 Soccer World Cup and the 2016 Summer Olympics taking place in Brazil, Sports Marketing will be crucial for successful marketing targeting Latin American Audiences. That is why “Getting Ready for the Big Game” is the main theme of the 2013 Portada Latin American Advertising and Media Summit
Major client side marketers will provide the latest insights and intelligence.  Ben Jankowski, Group Head Global Media, Mastercard, will jointly present with Virginia Pereira,  Head of Media Latin America, Mastercard on how MasterCard has activated sports around the world with a special emphasis on the  2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil.

Mastercard’s  Jankowski is one of several marketing and media luminaries that will participate in the Summit. They also include:
Claudio Ferreira, Publisher, Veja Magazine. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil. Ferreira will answer questions such as whether Brazil’s decade-long expansion in consumer growth has hit the brakes. The Brazilian Media executive will also examine opportunities presented by the 2014 Soccer World Cup and 2016 Olympic Games.
Nick Denton, CEO and Founder, Gawker Media.  The British journalist and internet entrepreneur will talk about the latest trends taking place in the digital media world in a one on one on-stage interview with Portada’s Marcos Baer.

Other major client side marketers and agency executives that have confirmed their participation include:
· Leonardo Loisa, Sr. Regional Marketing Leader, AMD
· Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising
· Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America
· Max Sichel, CEO, Grupo Copesa
· Virginia Pereira, Head of Media Latin America, Mastercard
· Todd Wilson, SVP, Managing Director,  Starcom Mediavest Group
· Mario Cordon, Chief Marketing Officer, Open English
· Jorge Laverde, Marketing Head, Latin America North, Nokia

Early Bird registration expires on Friday April 19th. Take advantage of the early bird here:
Latin Content Marketing Forum. Hispanic Content Marketing ForumThe Latam Summit will be preceded by the Latin Content Marketing Forum, which will take place in the same venue during the morning of June 4th.

The Latin Content Marketing Forum will analyze the enormous role content marketing can play in the Latin (U.S. Hispanic and Latin American) market space, which belong  to the fastest growing markets in the world.
Confirmed Speakers include:

Mariano Moro, Interactive Marketing Director Latin America, Coca-Cola
Damian Voltes, Director, Patagonia Ventures
Tom Gerace, CEO and Founder, Skyword
Nuria Net, Managing Editor, Features – Digital at Fusion, the ABC and Univision Joint-Venture
Nicol Turner-Lee, President and CEO at NAMIC
Javier Farfán, Senior Director of Cultural Branding, PepsiCo
Fernando Semenzato, VP Content, Fox international

Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Sponsors:
Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:
SPONSOR OF EVENING RECEPTION
Batanga Media
LEADER SPONSOR
Alcance Media
DISTINGUISHED SPONSORS
Publicitas 
DG
Televisa Publishing and Digital
ATTENDEE BAG SPONSOR
Latcom

Sponsorship Opportunities
To inquire how you can align your brand with these prestigious events, please call Kelley Eberhardt at (212) 685 44 41 or email her at kelley@portada-online.com.

Mario Cordon, CMO of Open English confirmed his participation at the 2013 Latin American Advertising and Media Summit, which will take place in Miami on June 4 and 5, 2013. Open English is a top 15 cable Advertiser  in Brazil and will soon also introduce marketing campaigns targeting the U.S. Hispanic market. Todd Wilson, SVP, Managing Director at Starcom, an agency whose media buying and planning accounts includes Samsung, Telefonica and Procter & Gamble, will also be participating.

Latin American Advertising and Media SummitPortada’s Latam Advertising and Media Summit is the Annual Meeting point for the Global Latin Advertising, Media and Content World (Latin America, U.S.  Hispanic and Spain). In its fifth annual edition, and taking place at the newly renovated Intercontinental Hotel in Miami,  the 2013 Latam Summit will be a two-day event brimming with fresh ideas, market  intelligence and networking opportunities. The Summit can be sponsored and attended in combination with the Latin Content Marketing Forum , which takes place in the same venue in the morning of June 4. Take  advantage of the early bird combo rate to attend both events (expires this Friday April 12)!

Other major speakers participating in the Latam Summit will include Ben Jankowski, Group Head Global Media at MasterCard, who will jointly present with Virginia Pereira,  Head of Media, Latin America on how MasterCard has activated sports around the world with a special emphasis on the  2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil. The theme of this year’s Latam Summit is “Getting ready for the Big Game.”

Other major marketing and media luminaries Summit attendees will have the opportunity to listen and talk to include:

  • Nick Denton, CEO and Founder, Gawker Media
  • Claudio Ferreira, Publisher, Veja Magazine
  • Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America
  • Leonardo Loisa, Sr. Regional Marketing Leader, AMD
  • Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising
  • Max Sichel, CEO, Grupo Copesa

Make sure to take advantage of the early bird registration expiring on Friday April 12!

 

Ben Jankowski, Group Head Global Media at  MasterCard, has just been added to an impressive roster of speakers at our Portada Latin American Advertising and Media Summit on June 4 and 5 in Miami.    (Make sure to take advantage of the early bird registration expiring this Friday April 12).

Latin American Advertising and Media Summit Jankowski will jointly present with Virginia Pereira,  Head of Media, Latin America on how MasterCard has activated sports around the world with a special emphasis on the  2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil. The theme of this year’s Latam Summit is “Getting ready for the Big Game.”

Jankowski is one of several marketing and media luminaries that will participate in the Summit. They include:

Claudio Ferreira, Publisher, Veja Magazine. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil. Ferreira will provide an in-depth overview of the latest economical and political developments in Brazil as well as an outlook for the next decade.

Nick Denton, CEO and Founder, Gawker Media.  The British journalist and internet entrepreneur will talk about the latest trends in digital media.

Additional speakers we recently got confirmation from, include Mario Cordon, CMO of Open English, a top 15 Cable Advertiser  in Brazil and of Todd Wilson, SVP, Managing Director  Starcom, an agency whose media buying and planning accounts includes Samsung, Telefonica and Procter & Gamble.

Portada’s Latam Advertising and Media Summit is the Annual Meeting point for the Global Latin Advertising, Media and Content World (Latin America, U.S.  Hispanic, Spain). In its fifth annual edition, and taking place at the newly renovated Intercontinental Hotel in Miami,  the 2013 Latam  Summit will be a two-day event brimming with fresh ideas, market  intelligence and networking opportunities. The Summit can be sponsored and attended in combination with the Latin Content Marketing Forum , which takes place in the same venue in the morning of June 4. Take  advantage of the early bird combo rate to attend both events (expires this Friday April 12)!

Learn more about the enormous role Online Video can play in the Latin (Latin America and U.S. Hispanic) marketing space. Book now for our Latin Online Video Forum, a required event for any marketing professional.

Exciting news about Portada’s Latin American Advertising and Media  Summit:  Internet Entrepreneur Nick Denton, CEO and founder of Gawker Media, just confirmed his participation at the Summit, which this year will take place in Miami’s Intercontinental Hotel June on  4-5.

Gawker Media,  which comprehends nine websites the most popular of which is Gizmodo with 6 million uniques a month, is considered to be one of the most visible and successful blog-oriented media companies. Nick Denton’s Gawker Media aims to get 10% of its revenue from e-commerce this year. It also recently announced the launch of its gadget site Gizmodo in the Spanish-speaking world.  Prior to launching Gawker, Denton was one of the founders of  social networking  site First Tuesday and co-founded Moreover Technologies.  He began his career as a journalist at the Financial Times.

Stay tuned for more announcement about major speakers and thought leaders at our Latam Summit. The Latin American Advertising and Media Summit can be attended in combination with the Latin Content Marketing Forum which takes place on June 4 in the same venue.