Posts Tagged ‘NFL’

NFL

Social Media Giants Enter Live Video: Twitter to Stream NFL, FB Adds Tab

The National Football League (NFL) has selected Twitter as its exclusive partner to deliver a live OTT digital stream of Thursday Night Football to a global audience.The move will help NFL reach new generations who are moving away from tv or web browser content to on-demand sources. The addition of streaming to Twitter could give users new ways to interact with its platform.


NFL Returns to Los Angeles After Two Decades

What: NFL owners voted on Tuesday to move the St. Louis Rams back to Los Angeles, the city they called home for nearly 50 years. Why it matters: The move to Inglewood is to cost the Rams a reported US$550 million relocation fee. The league will benefit greatly from a return to a city that prizes celebrity and […]


McDonald’s Patricia Diaz: “More and More Latinos are Becoming Football Fans”

Hispanic’s passion for sports does not only have to be about soccer. At least that is what QSR giant McDonald’s tries to convey to Hispanic consumers through its  “Game Time Gold” Campaign. “We know that more and more Latinos are becoming football fans. In fact, Nielsen recently reported that 1.5 million Hispanics watched NFL games during the 2014 season. We also know that our Hispanic consumers are still loyal soccer fans, too,” Patricia Diaz, Director of U.S. Hispanic Marketing for McDonald’s USA, tells Portada.


Yahoo’s NFL First-Ever Live Stream Game Watched by 15.2 Million Uniques (Still Lags Traditional TV)

What:Yahoo’S NFL first-ever livestream football game between the Jacksonville Jaguars and Buffalo Bills Sunday in London attracted 15.2 million unique viewers. Why it matters: 33 percent streams, out of the 33.6 million total views, were from international users across 185 countries worldwide.Despite the good numbers,streaming is not ready yet to replace traditional TV broadcasts. Yahoo’S NFL […]


CBS to Livestream All National Ads for Super Bowl 50 Advertisers

What: For the first time,  CBS will livestream, in near real time, every national ad that runs during Super Bowl 50, which the network will broadcast on Feb. 7. Why it matters: This will also be the first time livestream advertising is pushed with the linear buy. Last Super Bowl XLIX livestream was watched by 2.5 million unique […]


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AB InBev Awards U.S. Media Account to Dentsu Aegis Network

AB InBev Awards U.S. Media Account to Dentsu Aegis Network

Brewing giant AB InBev has named Dentsu Aegis Network’s Vizeum as its new agency for the U.S. and Canada.


BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

BRAND MARKETING RESEARCH: Apple, Google World’s Top Brands

A summary of the most exciting recent research in brand marketing in the U.S., U.S.-Hispanic and Latin American markets. If you're trying to keep up, consider this your one-stop shop.


Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Marketers Use Social Media to Boost Sponsorships: ANA STUDY

Social media — particularly Facebook, Twitter, and Instagram — has emerged as a key component in supporting sponsorship activations among a great majority of marketers, according to a new study by the ANA (Association of National Advertisers).