What: We looked at ComScore’s data on the most-visited news websites in Latin America and particularly Mexico in March 2018. Why it matters: 62.7% of Latin American users looked for news online, while 86.5% of Mexicans with an internet connection browsed news websites.
It is an important year for Latin Americans in terms of elections, and keeping informed is a priority when spending time online. We have seen that internet users in Latin American countries look for many types of content, from travel information to sports and entertainment, but the news is the kind of content they consume more. More than half of all Latin Americans with internet access (62.7%) looked at the news online in March, while 86.5% of Mexicans got informed online. These were the top 10 sites in Latin America and Mexico.
Top 10 Latin American News Sites, March 2018
Total Audience, Home and Work, PC/Laptop.
Total Unique Visitors (000)
Total Internet: Total Audience
El Pais Sites
Infobae – TKM
Yahoo-HuffPost News Network
Grupo La Nacion
Folha de S.Paulo
62.7% of Latin Americans with internet access looked for news information online in March 2018.
From those users, 18.7% found information at Globo noticias.
MSN News was visited by 12% of users.
10.5% of Latin Americans looking for news online went to UOL Noticias.
Grupo Clarin received 8.1% of visits.
20Minutos and El Pais were visited by very similar numbers of users, with 6.7% and 6.6% respectively.
6.3% of users looked for information at Infobae – TKM.
5.5% of Latin American users that looked for information online visited the Yahoo-Huffpost News Network.
Grupo La Nacion and Folha de S.Paulo were seen by almost identical numbers of users, with 5.2% each.
Top 10 Mexican News Sites, March 2018
Total Audience, Home and Work, PC/Laptop, All smartphones, All tablets.
Total Unique Visitors (000)
Total Internet: Total Audience
El Universal de México
Grupo Publicidad y Contenido Editorial
Organización Editorial Mexicana
El Pais Sites
From the total number of Mexicans who used the internet in March, 86.5% looked for news information online.
28.3% of those users went to El Universal de México to get informed of the latest news.
Debate.com.mx received 19.6% of visitors.
17.2% of Mexicans looking for news online visited Grupo SDP sites.
Sites by Grupo Publicidad y Contenido Editorial were visited by 16.1% of users.
Grupo Proceso received 13% of visitors.
Grupo Milenio was visited by 12% of users.
11.6% of users visited sites by Organización Editorial Mexicana; very similarly, 11.5% went to Noticieros Televisa.
What: The company launched a live TV beta service to the public with 50 different live and on demand channels, at a price of $39.99 per month. Why it matters: Hulu becomes one of the few pay-TV services, another one being SlingTV, that offers live and on demand channels, original series and films, and a library of premium streaming TV shows and movies, all in one place. This includes content from the four major sports broadcast networks, ABC, CBS, FOX, and NBC.
Since yesterday, may 3rd, viewers who subscribe to the Hulu Live TV (Beta) plan can enjoy live and on-demand programming from more than 50 popular sports, news, entertainment and kids’ channels, in addition to Hulu’s premium streaming library, all for $39.99 per month.
“Nearly a decade ago, Hulu forever redefined the way people watch TV. Today, as we add live sports, news, and entertainment and introduce a more intuitive Hulu, we want to redefine the way people experience TV,” said Hulu CEO Mike Hopkins in a statement. “By bringing together thousands of live, on-demand and library shows and movies — and serving them up in a uniquely personalized way – Hulu can now be a viewer’s primary source of television. It’s a natural extension of our business and an exciting new chapter for Hulu.”
Today, as we add live sports, news, and entertainment and introduce a more intuitive Hulu, we want to redefine the way people experience TV.
Content from the four major broadcast networks, ABC, CBS, FOX, and NBC, will now be available. Users will be able to watch and record the biggest live sporting events from top pro and college leagues on channels including CBS Sports, ESPN, Fox Sports, NBC Sports and TNT, as well as regional sports networks available in many markets.
The offer includes 50 hours of recording storage, up to six individual profiles and two simultaneous streams per account, with options to upgrade to an enhanced Cloud DVR and unlimited in-home screens, and is available on Apple TV, Xbox One, iOS and Android Mobile Devices, and Chromecast.
A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
YOUNG LATINOS ARE WORTH MILLIONS: Mitú, a digital media content provider with more than 6,000 “creators” catering to Latinos across the globe, has announced a $27 million Series C funding from investors like AwesomenessTV (a Joint Venture of Dreamworks Animation and Hearst Corporation), Verizon and WPP Digital. This means that the company has raised $43 million thus far. The impressive team at Mitú has managed to generate around two billion video views per month, so we can see what all the fuss is about. Mitu’s early backers include the Chernin Group.
NOTHIN’ BUT NET: SendtoNews has teamed up with the NBA to syndicate their digital highlights from the NBA, WNBA and NBA D-League, which will be distributed by SendtoNews’s online publishing partners, which includes over 1,400 online companion sites for newspapers, radio and television stations, as well as news websites and blogs across North America. This syndication agreement is just another that the company has arranged with sports leagues such as the MLB, NASCAR, the PGA Tour and Golden Boy Promotions (for boxing video highlights). SendtoNews network of online publishing partners generates over 1 billion views per year.
DEMOCRATS GO AFTER THE HISPANIC VOTE: The Democratic National Committee has launched its first Spanish-language video in a spot attacking Republican candidates for opposing President Barack Obama‘s executive action on gun control. The spot is visible on digital channels like The Democrats’ YouTube channel.
LAUGHTER, A UNIVERSAL LANGUAGE: “Saturday Night Live” creator Lorne Michaels and SNL alumni Fred Armisen and Horatio Sanz have launched a new venture called Más Mejor, a digital comedy channel targeting the Latino millennial audience that will feature short-form videos and editorial programming in both Spanish and English. Armisen and Sanz will be writing for the project, so get ready to laugh, whatever language you speak. According to the press release, Más Mejor’s content will instantly reach over 100 million unique monthly viewers thanks to powerful distribution partnerships with NBCUniversalTelemundo Enterprises, POPSUGAR Latina and Batanga Media.
8-DIGIT FUNDING FOR INNOVID:New York-based startup Innovid, an interactive video advertising company that uses a SaaS business model to avoid traditional strategies like ad buying, has announced a $27.5 million Series E funding round. This follows their previous round of funding in March 2015, in which they were awarded $10 million investment. Investors include NewSpring Capital, Sequoia Capital Israel, T-Venture (Deutsche Telekom’s investment arm), Cisco Investments, and Genesis Partners.
PERISCOPE AND TWITTER, A NEW DYNAMIC DUO: Apple device owners using Twitter‘s app will soon seePeriscope videos seamlessly integrated into their feed, which can either be streamed live or watched later on demand until they expire. We’d be surprised if Twitter hadn’t acquired Periscope in March 2015.
VIRTUAL REALITY: THE FUTURE OF ONLINE VIDEO? YouTubeis making big moves in its effort to support high-quality virtual reality content, compatible with the company’s Google Cardboard virtual reality headset and Google Jumpcamera rig. The company is also working to make virtual reality compatible with the YouTube iOS app. While YouTube already offers virtual reality support for its app on Android, the move indicates that VR will play a big role in the future of online video.
SANTA WAS GOOD TO AMAZON PRIME: Amazon has announced that it signed up more than 3 million new Prime members in the end of December. The Fire tablet was the top-selling device during the holiday season, and the Fire TV Stick, a $50 tablet, was the third-most sold streaming device, which includes a 30-day trial membership to Prime (which probably explains the jump in new members).
NBCUniversal, which is owned by Comcast, is releasing its first subscription video on demand (SVOD) service, which will feature 2,000 hours of original comedy content for $3.99 a month. This marks a shift in the company’s digital strategy towards OTT, on-demand video.
IBM LEAPS INTO ONLINE VIDEO: IBM has purchased the online video service provider Clearleap, which it will incorporate into its IBM Cloud platform for distribution all over the world. Clearleap’s clients include HBO, Time Warner y Verizon, for which they provide streaming services.
LATIN AMERICAN MARKET
MOST-VISITED SITES IN LATAM: Check out our latest rankings in the most-visited sites in Latam, separated by country. Some will surprise you, some won’t. Portada’s expert-in-residence, Lorena Hure, weighs in.
BITCOIN AND NETFLIX: A MATCH MADE IN HEAVEN? In a speech at the 2016 Internet, Media and Telecommunications Conference, held on January 6th and 7th, David Wells, chief financial officer at Netflix,was asked about the complexity of launching payment services in Latin America, and seemed to imply that he is open to the idea of accepting Bitcoin in the region, saying: “[it] sure would be nice to have bitcoin, in terms of a global currency, that you could use globally.”
FAV, OFF TO A GOOD START: Fav, the digital content and entertainment channel for young Spanish-speaking audiences, had a great first year, with 53 channels, 205 million views and 1.3 million subscribers. Fav’s goal is to connect global content creators (in English, Spanish and Portuguese) in Latin America with the Hispanic market in the U.S., and it looks like they’ve done a good job so far.
GOOGLE IN LATAM: Googlehas released a new CDN (Content Delivery Network) that will allow faster uploads and downloads for non-conventional platforms like OTT, TV Everywhere and VOD in Latin America, with five servers in Mexico City, Sao Pablo and Rio de Janeiro in Brazil, Buenos Aires, Argentina and Santiago, Chile.
OTT REACHES DEEPER INTO LATAM:Nickelodeon has released the first version of its international OTT channel, Noggin, in Latin America. The application includes SVOD content for pre-school audiences, costs $2.99 a month and works on all iOS and Android mobile devices.
ADSMOVIL LOOKS BACK AT VIDEO IN 2015: Adsmovil released a report on the year that mobile had in Latin America, and as you could have guessed, it was big. Regarding video, the report found that Brazil represented 48.7% of all video views in the region, while the most popular device for watching videos was the smartphone, the typical Latin American watching an average of 5.2 hours of video per week.
A summary of this week’s most exciting news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
This is the first Online Video Round brought to you by Gretchen Gardner, member of Portada’s Editorial Team.
LOOKING FOR U.S. HISPANIC VIDEO TALENT: Latin digital entertainment company FAV! Network, which launched operations in the Americas earlier this year, was one of the main sponsors at StreamCon at New York City’s Jakob Javits Center from October 30 to November 1, featuring a long list of influencers and talent-related executives, some of which target the U.S. Hispanic market.
THE OTHER WAY AROUND FROM OTT TO CABLE! Vice Media and A+E Networks have gotten together to form a cable channel broadcasting lifestyle and documentary content, aimed at Vice’s 18-to-34 demographic. The channel is set to be called Viceland, and is expected to launch early next year, replacing A+E’s H2 channel.
OTT STREAMING SERVICE YipTV announced an agreement with Latina lifestyle channel Latin Angels TV, which is to be debuted at the gala opening for Latin Angels’ new Miami studio in the Wynwood Art District. YipTV targets foreign-born Americans, particularly Latinos and broadcasts programming from their home countries that is otherwise unavailable in the U.S. Since its launch in May 2015, it has accumulated almost 100 channels like ¡HOLA! TV, Canal Sur, Canal Tiempo, beIN Sports, AZ Corazón, Caribvision, EuroNews Spanish, Tele Romantica, RCN Novelas, Tele Medellin, Mi Musica, Maya TV and LATAM Sports. Subscription costs $14.99 a month.
YOUTUBE EMBRACES THIRD PARTY VIEWABILITY: On November 3, Google announced that it would allow third-party viewability measurement on YouTube. (Lack of third party viewability measurement is one of the key reasons that Kellogg and other major brands have not been advertising on YouTube so far!) So far, the company has approved Moat, Integral Ad Science, comScore and DoubleVerify to track campaigns as soon as early 2016. Google’s Sanaz Ahari said, “Viewability has long been a focus for us. Built on the foundation of our Active View technology, we launched the ability to buy only viewable impressions on the Google Display Network back in December 2013 and recently completed moving over the last advertiser campaigns from CPMs to viewable CPMs. We’ve worked to ensure viewability rates on YouTube are amongst the industry’s highest. And Active View now works seamlessly across video, display, mobile web and mobile apps (on YouTube and for publishers using DoubleClick for Publishers), and has been adopted by over 80% of advertisers using the DoubleClick platform.”
YOUTUBE PRESENTED ITS PAID ON DEMAND CHANNELYouTube Red on October 28. Unlike other similar paid channels, YouTube Red will not feature advertising and will allow users to save videos to watch when not connected to the Internet. It will also give users access to music streaming through Google Play Music and YouTube Music. The service costs US $9.99 a month for American residents, and is offering a free month to all new users.
OLYMPUSAT INTRODUCES OTT SERVICE,VEMOX, which serves as an OTT solution targeting the 9.5 million Spanish-language-dominant homes. It will offer 100 live Spanish-language streaming channels, with at least 30 in HD. It will also include an initial 5,000 hours of VOD, with plans to increase that number by 1,000 hours each month. It’s priced at $14.95 per month with no buy-through of English-language channels required, and is available on Android, iOS, Amazon Fire, Samsung and LG devices.Check out our interview with Jesus Oswaldo Pinango, Director of Public Relations at Olympusat.
LEGEND OF GAMING IN BRAZIL: Global premium channel network Endemol Beyond launched another version of its “Legends of Gaming” franchise in Brazil on October 29. The digital series format designed for the U.K. has been viewed 32 million times. This is the first time Endemol Beyond has produced content in Brazil, serving as further indication of the industry’s increasing presence in Latin America.
GLOBO JUMPS ON VOD. Brazilian television network Rede Globo, commonly referred to as Globo, launched its own VOD service, Globo Play, on November 3. Globo Play will be featuring live content and catch-up programming, and users will be able to access Globo’s classic titles and on-demand content across desktop and mobile. In the near future, Globo Play plans on expanding access to connected TV devices.
PLAYSTATION LAUNCHES OFFICIAL SPANISH-LANGUAGE YOUTUBE CHANNEL. Spanish-language MCN 2btube launched Playstation’s official Spanish-language Youtube channel, Conexion Playstation, with Youtube Spain. Recently, 2b was included in the directory of leading ventures in Spain by InnovaSpain, a Spanish-language innovation site.
PAY-TV CEO’S SPEAK ABOUT THE NEW “NETFLIX WORLD.” The NextTV CEO Summit took place in Miami earlier this week. We found out what the major players in Latin American Pay-TV, including Cablevision CEO Carlos Moltini, President at Verimatrix Steve Oetegenn, President at ETB Colombia Saúl Kattan Cohen and others had to say about the OTT revolution, Nextel’s LatAm expansion, governmental regulations and more.
COMSCORE AND IMS RELEASE VIDEO VIEWERS SURVEY: comScore and the Internet Media Service announced the results of their Digital Video Viewers survey in Latin America on November 4, detailing information about digital video consumption in Brazil, Mexico, Argentina, Colombia, Chile and Peru from June to August 2015. The survey looked at trends in digital video consumption, viewer profiles, devices used, time consumed on different platforms and trends in popular types of content. The survey revealed that 85% of digital consumers in Latin America watch digital video content every month, 36% watch videos outside of their home, and 14% while in transit. Smartphones are the most popular devices for watching digital content, and movies, tv series and music are the most popular types of content. Overall, Latin Americans spend 13.2 hours watching digital videos a week.
What: The Local Media Consortium (LMC), a partnership of 65 local media companies that represent 1,650 news outlets, has partnered with Lotame as its data management platform (DMP). Why it matters: The Lotame DMP will enable publishers of all sizes to collectively create segments and make them available programmatically via LMC.
The Local Media Consortium (LMC), a partnership of 65 local media companies that represent 1,650 news outlets, wants to help its members benefit from the higher CPMs that come from adding in publisher data while solving for the scale problem.
For that purpose, LMC is bringing on Lotame as its data management platform (DMP) through a partnership . The Lotame DMP will enable publishers of all sizes to collectively create segments and make them available programmatically via LMC.
In addition, larger publishers in the LMC can participate in the collective DMP designed to attract programmatic buyers and bring on Lotame as an individual DMP, using terms negotiated by the LMC to get the best deal for all its members.
“When you go down to the smaller markets, you might not have enough ‘M’ on the CPM to make it worthwhile,” said Rusty Coats, executive director for the LMC. The LMC, however, is meant to give local publishers visibility among major brands and political buyers – and provides enough collective scale to make those deals viable.
With this partnership, LMC hopes to include most of its members (which range from large publishers like McClatchy, Digital First Media and EW Scripps to Dorado Magazine publisher Ballantine Communications and Florida weekly publisher The Observer Group) in time to tap into political campaign budgets.Republican-focused agency Targeted Victory, one of Lotame’s bigger clients, will be able to “map to the audiences in each of the districts where it’s hotly contested, and enrich the data they have” with LMC publisher data.
“Because there was no way for buyers to buy local media at scale, many of our local digital partners were left out on the last election cycle,” Coats said. “We see great opportunity in the 2016 election for them.”
A third party will help smaller publishers to organize their data and bring it on to the larger data set.Having a DMP offers bonus benefits to many of the local media publishers, who also run print operations.Publishers who want to grow subscription bases can target nonsubscribers and market directly to them.
The LMC exchange that will use Lotame’s DMP data has been growing since its launch last year. At the time, about 250 million impressions a month flowed through the exchange. Now, it’s averaging 1 billion impressions a month.That increase is mainly from more partners joining and putting more supply in the exchange.
Adding a DMP to the LMC exchange is just one way the consortium is expanding. As more impressions flow through the LMC’s exchange, the organization is slowly scaling up.
New York-based IBT MEDIA has launched The Latin Times, a bilingual online destination targeting U.S. Hispanics. The site, which had a soft launch earlier this year, features stories on current events, entertainment, business, technology and travel among other topics.
“We see an opportunity to create a voice for U.S. Hispanics,” Johnathan Davis, Co-founder and Chief Content Officer of The International Business Times, tells Portada. The company has not yet made an official announcement about The Latin Times, but it has begun to recruit bilingual reporters and editors. Among the first hires is Ernesto Sánchez, a former Terra.com and People en Español.com editor, who joined The Latin Times as Editor in Chief late last month. The Latin Times employs around 10 people between reporters, staff writers and copy editors, says Davis.
Created in 2006, IBT Media is the parent company of International Business Times, an online business newspaper that so far has spun off 11 international editions, including one in Mexico, which according to Davis himself has yet to be developed.
Expanding the Business Model
Headquartered in Downtown Manhattan, IBT produces and syndicates multi-format content across a variety of categories, with a focus on business. According to Davis, the network reaches between 12 to 15 million monthly unique readers globally, out of which 6 to 7 million are in the U.S. IBT works with content providers including The Economist, AOL, Nasdaq, Thomson Reuters and Yahoo among others.
Since its creation, IBT has worked under the model of an ad-supported website, though its founders are working in adding other layers and expanding the business model. This includes putting some content behind a paid wall; paid newsletters and corporate events.