SPORTS MARKETING BITS: Coveted Online Sports Rights, 2014 Soccer World Cup Profits, NYC FC Merchandising Success
A lot is happening on the Sports Marketing front with Chernin Group’s CEO Peter Chernin expecting major sports live events to move online and be profitable, FIFA’s Soccer World Cup profit, GOLTV securing Scottish Cup Broadcast Cup Rights and NYC FC debuting in the Yankee Stadium with huge merchandising sales.