Posts Tagged ‘Nestle’

Nestle

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé’s Margie Bravo and NFL’s Marissa Fernandez about what’s next in marketing and how to prepare for what the future brings.


Nestlé’s Margie Bravo to Speak about the Future of Multicultural Marketing at #Portada17

Margie Bravo, Multicultural Marketing Manager at Nestlé,  is the latest addition to a top notch roster of participants at #Portada17, Sept.13- 14 in New York City. Peer-to peer Multicultural Marketing insights at the highest level, both from general and multicultural marketing decision makers, will be a crucial element at #Portada17. REGISTER  at the online promotional […]


PortadaLat: First Round of Speakers and Super Early Bird Rate Announced!

We are readying a new PortadaLat experience on June 7 and 8 in Miami with one day focused on learning (Learning Day) and another one with a very strong input of brand marketers (Brand Marketer Day). More than 100 speakers will participate in different sessions, workshops as well as an award program. Networking opportunities allowing an even greater number of participants will also be prominent. Take advantage of the Super Early Bird with the special rate of US$ 349!


SALES LEADS: American Airlines, GSK-Novartis, Target, Nestle…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]


Sales Leads: U.S. Army, Kohl’s, Liberty Tax, Inc. , KFC, Nestle…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 5 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail […]


Sales LeadsJohnson & Johnson, Nestlé , Saffron…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Johnson & Johnson – BBDO Guatemala ::: Nestlé ::: Saffron – Procorp-Latin America ::: Airbnb – Brazil ::: Heinz Brazil-Agency Africa ::: Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. […]


Sales Leads LatAm: Mondelez International, Bayer Argentina, Nescau Brazil…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Banco Hipotecario – Coupé Argentina ::: Nescau – Ogilvy & Mather Brasil ::: Actron – Mascoco ::: Halls / Bubbaloo – McCann Buenos Aires ::: OXL – JeffreyGroup Argentina y […]


Sales Leads LatAm: Apple, Garnier, Nestum…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now. Apple – AKQA / Huge / New York Area / Kettle ::: Garnier – Publicis Buenos Aires ::: Nestum – Nestlé ::: Check out  Portada’s Interactive […]


All You to publish Hispanic mag and website sponsored by Nestle

What: Time Inc’s All You is publishing a  12-page custom magazine, called Celebraciones, which will focus on the holidays and will be bound into the December issue of AllYou Nestlé USA is the sponsor of the program — integrated across print, digital, mobile and social platforms. Why it matters: An increasing number of major publishers are reaching out to Hispanic […]


Sales Leads: Nestle, Kernel Season’s, Haggar Clothing Line

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Nestle In celebration of this year’s Day of the Dead, Nestle Abuelita and Nescafe Café de Olla are holding events around their sponsorship of the Hollywood Forever Day […]


Casanova-Pendrill Lands Miller Lite Hispanic Ad Account

Costa Mesa, Calif.-based Casanova-Pendrill has landed the Hispanic advertising business of Miller Lite.  The news, first reported by Advertising Age, comes after a review that took several months. Prior to Casanova-Pendrill, the Miller Lite account was handled by Houston-based Lopez Negrete Communications. Casanova Pendrill, which is part of Interpublic Group’s McCann Worldgroup network, ranks as the 16th-largest […]


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Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.


Loyalty, Brand Preference and the Economy Segment Traveler  

Loyalty, Brand Preference and the Economy Segment Traveler  

With the tremendous growth of economy segment hotels and low-cost air carriers, hotel and travel companies as well as the airlines, have begun to take notice and adapt to this expanding segment of travelers. To ensure that their brands stand out and become the best choice for these travelers, players in the travel industry are delving deeper into loyalty, personalization and brand preference in the economy travel segment.


Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.