We are excited to announce that Nelson Pinero, Senior Digital Director, Senior Partner at GroupM,is joining the Portada Agency Star Committee, one of the six units of Portada’s Council System. The Council System next in-person meeting will be at Portada Los Angeles on March 14 in Los Angeles’ Loews Hotel.
Nelson Pinero has worked across General Market and Multicultural accounts for over 20 years. His began as an Assistant Media Planner at DMB&B (Mediavest) working on Burger King, Coca-Cola, TheStreet.com and GT Interactive. After 3 years he moved onto Dentsu CommunicationsAgency, where he served as Senior Media Planner/Supervisor on the Canon, JAL, Takasago, and Businessweek accounts. Here he learned how to drive the clients message across multiple cultures (Japanese, Chinese, Korean, Russian etc) utilizing various niche media tactics.
In 2002 he decided to deepen his exposure to the Multicultural advertising market by joining the Bravo Group where he worked as Supervisor on Sears, Mazda, Wyeth, USPS among others. In 2003, Nelson moved to Mindshare were he served multiple roles over his 9 years at this agency including Senior Media Supervisor on th 1st local digital team targeting total market audiences and head of the Multicultural team focusing on Hispanic and African American markets for Sprint, Boost, Virgin and Assurance Wireless.
He also actively participated in new business pitches and additional projects for CVS, Nestle, and Unilever. He joined MEC in 2014 to work in Vilma’s team developing strategies and executing media solutions for IKEA, KFC, Marriott among others. In 2016 he was appointed to Multicultural Digital Director at GroupM where he assists the digital investment group determine approach to multicultural in the marketplace and developing strategies and best practices for the agencies within the GroupM roster.
He spends his free time traveling occasionally to the Caribbean to see his family, riding his bicycle through the mean city streets during spring, summer and fall, playing guitar and writing music whenever he gets a chance.
Video ad platform Videology left about 32 staffers jobless (about 8% of its workforce) in January, mainly within its commercialization division. The layoffs did not impact its product and tech teams. Videology did about US$300 million in revenue in 2014, the last time it shared revenue figures publicly.
Media agency Initiative has hired Kate Bower as global chief strategy officer, a role that will also see her run its U.S. strategic operations. She will report directly to global CEO Jim Elms. Bower comes from Publicis’ Starcom Mediavest Group, where she held the evp of global/U.S. strategy position lead the Samsung account.
GroupM, the global media investment management company, has announced that GroupM Multicultural appointed Nelson Pinero as Senior Digital Director, Senior Partner. Pinero’s role will be wholly devoted to digital, representing multicultural interests across all investment and programmatic teams both internally at GroupM and its agencies including Mindshare, MEC, Mediacom, Maxus and Xaxis. Pinero is based in New York, and reports to Gonzalo del Fa, President, GroupM Multicultural.
With presence in Mexico, Ecuador, Santiago de Chile and Buenos Aires (Headquarters), Avatar has opened its new office in Wynwood, Miami’s creative epicenter. Jose Carlos De Mier will lead the new office. Miami’s current team is made up of 5 people who coordinate regional and local efforts. The office already handles 4 new accounts. Marina Ilaria is the account manager and social media and digital marketing consultant in several countries of the region. Avatar is a private company with 130 employees scattered in 5 different locations.
Univision Communications Inc. (UCI), the media company serving Hispanic America, has announced that Jonathan Schwartz has been promoted to the newly created position of chief legal and corporate affairs officer. Schwartz will remain based in New York and will continue to report to Randy Falco, president and chief executive officer.In addition to continuing to serve as UCI’s top lawyer, Schwartz will oversee the newly created Legal and Corporate Affairs Department. Schwartz joined UCI in 2012.Prior to joining UCI, Schwartz served as managing director and general counsel for JPMorgan’s Investment Bank.
After 10 years as chief marketing officer, Bruce McColl is retiring from his position at Mars.In his place, chief customer officer Andrew Clarke will assume the newly created role of chief marketing and customer officer.
Clarke will oversee all teams managing media, consumer marketing, customer and sales. Prior to becoming chief customer officer, Clarke was regional president of Petcare for Latin America.
Lincoln Strategy Group has announced the appointment of Ulrico Izaguirre as Senior Vice President of Public Affairs. Ulrico will primarily be responsible for corporate and public affairs, business client management, client lobbying, and business development.Ulrico has over 16 years’ experience in federal and state campaigns in Arizona, New Mexico, Maryland, Nevada and Iowa along with corporate development and referendum management in Missouri, Rhode Island, Massachusetts, New York andIowa. In the last 12 years of his career, Ulrico has spent extensive time in corporate government relations, PAC management, labor relations and corporate social responsibility.
Andrea D’Marco, the former Florida Panthers In-Arena Host, is joining WWE NXT as ring announcer, HispanicPRblog reports. At Florida Panthers, she held different roles, among them Latin Market Manager and Reporter.Most recently, she served as the public address announcer for the 2015 NHL Draft and was the first Spanish-speaking female public address announcer in the NHL.
Telemundo Studios has announced the promotion of two executives in its management team:
Perla Farias has been promoted to Senior Vice President, Scripted Development; previously, she was Vice President of Novela Development at Telemundo. In her new role, Farias will be responsible for the overall development of scripted programming for Telemundo Studios. She will supervise and manage the scripted development department, leading a team of writers and development executives.
Additionally, Carmen Urbaneja was upped to Senior Vice President, Scripted Productions, from Vice President, Novela Production, Telemundo Studios. As Senior Vice President, Scripted Productions, Urbaneja will lead the production of scripted projects for Telemundo Studios. She will direct, guide and oversee the talented production teams charged with the realization of both in-house and external scripted projects Urbaneja joined Telemundo in October 2012.
These newly created positions are part of Telemundo Studios’ new senior management structure reporting into Luis Silberwasser, President, Telemundo.
Havas Media North America boss Lori Hiltz has been promoted to Havas Media Group chief executive for global brands, according to M&M Global.Hiltz joined Havas Media in 2010 and was named chief executive for North America two years later.In her new role, He will oversee global client relationships with two existing global brands chief executives, Pascal Dasseux in France and Martin Duffy in Spain. All report to Havas Media Group global managing director Dominique Delport.
Hiltz will be succeeded by Colin Kinsella, who comes from Mindshare North America, where he was CEO.
What: GroupM Multicultural appointed Nelson Pinero as Senior Digital Director, Senior Partner. Why it matters: Pinero will help brands engage multicultural audiences across all digital platforms. Pinero will be based in New York, and report to Gonzalo del Fa, President, GroupM Multicultural. GroupM manages billions of dollars in media spend targeting multicultural consumers through agencies including Mindshare, MEC, Mediacom, Maxus and Xaxis.
GroupM, the global media investment management company, has announced that GroupM Multicultural, the unit charged with integrating and negotiating multicultural business across GroupM’s umbrella of companies, appointed Nelson Pinero as Senior Digital Director, Senior Partner.
Pinero’s role will be wholly devoted to digital, representing multicultural interests across all investment and programmatic teams both internally at GroupM and its agencies including Mindshare, MEC, Mediacom, Maxus and Xaxis.
Pinero joins GroupM Multicultural from MEC, where he serviced several industries and accounts including retail (IKEA), QSR (KFC), and travel (Marriott). Prior to MEC, he spent three years on the Sprint team at Mindshare where he served on the digital team to lead geo-targeted and behavioral targeting campaigns, as well as the early adoption of programmatic solutions. Pinero also held roles at at DMB&B (Mediavest) where he gravitated towards technology based accounts (TheStreet.com and Epic Games), as well as Dentsu where he managed media planning for Canon Digital Cameras and Computer Solutions for over three years.
Pinero is based in New York, and reports to Gonzalo del Fa, President, GroupM Multicultural.
External and Internal Digital Voice
“As our role in the market expands, we had an immediate need for someone who could focus on digital specifically, able to act as GroupM Multicultural’s point person and digital voice both internally and externally,” said Gonzalo del Fa, President, GroupM Multicultural. “Nelson has a passion for finding culturally nuanced digital solutions that enhance message delivery among multicultural audiences. His new role will assist negotiations with key digital partners within programmatic, video, social and search.”