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Nelson Mezerhane

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diarioMiami-based Diario las Américas today became a morning newspaper and announced it will now be printed Monday through Sunday.

Founded over 60 years ago, Diario las Américas earlier this year was acquired by an investor group led by Nelson Mezerhane, a Venezuelan businessman, who want to turn it into South Florida’s most important newspaper. The newspaper also announced it will increase its number of pages and sections.

“The future of the print media rests on three fundamental pillars: exclusive content, investigative reporting and opinion from renowned columnists. At Diario Las Américas we are working earnestly with the goal of making a difference in terms of our competition,” said Manuel Aguilera, Editor of Diario Las Americasin a prepared statement. “The option of being present every morning, 365 days a year, is going to allow us to become even more indispensable in the life of the people of South Florida. We aspire to be a necessity in the daily life of the Hispanic family.”

Miami´s El Diario de las Americas has been acquired by an investor group led by Nelson Mezerhane, a  Venezuelan business man and former owner of Venezuelan news broadcast network Globovision. Interestingly, after last year Argentina´s La Nacion acquired ImpreMedia it´s now Venezuela´s El Nacional which is acquiring a U.S. based Hispanic newspaper, albeit as a minority investor.  El Nacional will take over the editorial management of Diario las Americas.

The objective is to be South Florida´s main newspaper.

Manuel Aguilera, former editor at El Mundo Americas, and until recently at Univision will be Diario Las Americas´Editorial Director.  “The goal is to become the main newspaper in South Florida”, Aguilera tells Portada.Aguilera adds that the “new management is preparing a newspaper and website redesign.” Newspaper design firm Cases i Asociats has been hired to help with the redesign.  The newsroom is relocating to 888 Brickell in downtown Miami  from its current location on NW39th Street.

South Florida´s Hispanic population

South Florida is a market strongly dominated by the Hispanic Newspaperspopulation.  Most of these Hispanics are higher purchasing power immigrants from Cuba, Venezuela and other Latin American countries. Over the last decade the Venezuelan population has grown as many Venezuelans, who oppose Venezuela´s president Hugo Chavez, have established a presence in South Florida

 

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