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What: Open ad management platform company Sizmek has acquired Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash.
Why it matters: Following this deal, Sizmek adds mobile expertise and proven mobile in-App and web tracking technology to open ad stack.

descargadescarga (2)Sizmek Inc. , a open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, has announced the acquisition of Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash. However, it is not projected to have a material impact on Sizmek’s 2014 not so generous financial results, with a modest 7% YoY increase to US $44 million.

According to Zismek CEO Neil Nguyen, the company had to struggle with a lower-than-expected performance in North America and Asia Pacific due to a “reduction in advertising from airlines in light of the two Malaysia Airlines tragedies.” That was not the case in LATAM and EMEA, where there was a double-digit growth.

Now, the entire Aerify Media team will be joining Sizmek and its’ technology will be fully integrated into the Sizmek MDX platform, strengthening the company’s mobile, tracking, attribution and retargeting solutions across mobile and other channels.Follow the acquisition, Sizmek will now offer app marketers the ability to drive app install strategies and attribute installs back to media channels, as well as helping them with mobile retargeting strategies that drive app users back to purchase a product or to reengage with content in app.

Sizmek will now offer app marketers the ability to drive app install strategies and attribute installs back to media channels, as well as helping them with mobile retargeting strategies
 

The Aerify Media platform allows e-commerce companies to send any type of customer data from their mobile apps, mobile websites and even desktop sites to a single source. Aerify then builds profiles around those consumer behaviors so advertisers can target those users, attribute cross-screen view and click actions to a purchase or other action. Aerify’s SDK and APIs help marketers understand how a customer interacts inside their apps.

“Sizmek acquired Aerify Media to strengthen our technology platform, adding mobile expertise and talent to the company,” said Neil Nguyen, CEO and President of Sizmek.

Mobile commerce focus

The problem in North America was due to inactivity in rich media on desktops, as most clients focused investments in video and mobile. Mobile revenues grew 58% and in-stream video revenue grew 101% YoY, adexchanger reported. The increase in video occurred mainly due to an investment in CPG and retail verticals, as well as interest from the mid-market.

Through Aerify, Sizmek acquires new capabilities in the exploding mobile app market.

“Given the exponential growth of mobile advertising, this move bolsters our position as a leading global advertising technology platform across all screens ,” added Nguyen.

“By connecting the Aerify mobile tracking and retargeting capabilities to Sizmek’s cross channel ad serving and attribution capabilities, marketers will be able to take advantage of more advanced campaign strategies that will drive ROI. We now will be able to offer innovations such as multi-screen dynamic creative optimization while continuing to manage and analyze return on ad spend for our clients’ cross screen campaigns, all through a single dashboard,” said Steven Woolway, President and CEO of Aerify Media.

What: Open ad management platform company Sizmek has acquired Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash.
Why it matters: Following this deal, Sizmek adds mobile expertise and proven mobile in-App and web tracking technology to open ad stack.

descargadescarga (2)Sizmek Inc. , a open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, has announced the acquisition of Aerify Media, a company that specializes in mobile tracking and retargeting, for US $6.25 million in cash. However, it is not projected to have a material impact on Sizmek’s 2014 not so generous financial results, with a modest 7% YoY increase to US $44 million.

According to Zismek CEO Neil Nguyen, the company had to struggle with a lower-than-expected performance in North America and Asia Pacific due to a “reduction in advertising from airlines in light of the two Malaysia Airlines tragedies.” That was not the case in LATAM and EMEA, where there was a double-digit growth.

Now, the entire Aerify Media team will be joining Sizmek and its’ technology will be fully integrated into the Sizmek MDX platform, strengthening the company’s mobile, tracking, attribution and retargeting solutions across mobile and other channels.Follow the acquisition, Sizmek will now offer app marketers the ability to drive app install strategies and attribute installs back to media channels, as well as helping them with mobile retargeting strategies that drive app users back to purchase a product or to reengage with content in app.

Sizmek will now offer app marketers the ability to drive app install strategies and attribute installs back to media channels, as well as helping them with mobile retargeting strategies
 

The Aerify Media platform allows e-commerce companies to send any type of customer data from their mobile apps, mobile websites and even desktop sites to a single source. Aerify then builds profiles around those consumer behaviors so advertisers can target those users, attribute cross-screen view and click actions to a purchase or other action. Aerify’s SDK and APIs help marketers understand how a customer interacts inside their apps.

“Sizmek acquired Aerify Media to strengthen our technology platform, adding mobile expertise and talent to the company,” said Neil Nguyen, CEO and President of Sizmek.

Mobile commerce focus

The problem in North America was due to inactivity in rich media on desktops, as most clients focused investments in video and mobile. Mobile revenues grew 58% and in-stream video revenue grew 101% YoY, adexchanger reported. The increase in video occurred mainly due to an investment in CPG and retail verticals, as well as interest from the mid-market.

Through Aerify, Sizmek acquires new capabilities in the exploding mobile app market.

“Given the exponential growth of mobile advertising, this move bolsters our position as a leading global advertising technology platform across all screens ,” added Nguyen.

“By connecting the Aerify mobile tracking and retargeting capabilities to Sizmek’s cross channel ad serving and attribution capabilities, marketers will be able to take advantage of more advanced campaign strategies that will drive ROI. We now will be able to offer innovations such as multi-screen dynamic creative optimization while continuing to manage and analyze return on ad spend for our clients’ cross screen campaigns, all through a single dashboard,” said Steven Woolway, President and CEO of Aerify Media.

What:  AOL and Sizmek  Q1 2014 revenues were US $186 million (55% growth) and  US $38.4 million( a 13% year-over-year increase) respectively.
Why it matters: Both companies Q1 revenues were mainly driven by programmatic products, video and mobile, reflecting a high growth rate in these segments of the digital media market.

Both AOL and Sizmek announced strong  2014 first quarter revenues, reflecting a high demand for programmatic products, video and mobile.

AolAOL´s ad platform business revenue grew 55% during the first quarter 2014 to US $186 million. Display grew 4% driven by improved inventory pricing.

– Its´combined programmatic products ,which includes  Adap.tv, AdLearn Open Platform (AOP), and AOL Marketplace ,  grew at over 100% year over year.

  • Mobile also tripled year over year.
  • Global advertising revenue grew 16% year-over-year. Third Party Platform Revenue grew 18% excluding Adap.tv.

Despite the strong overall revenue growth, the company has also experienced  a 3% decline in global display revenue , a 2% decline in its´ properties revenue and a  1% decline in global search revenue owed to a decline in AOL core search queries.

According to AOL CEO Tim Armstrong, within two years, 70% of all ad spending will be programmatic, and 30% will channel through direct partnerships with content companies:” To capture as much of that 70% as possible,we are mechanizing media and advertising and our strategy is narrowing based on where we see significant opportunities.”

In order to accelerate sales of its ad tech product set,  AOL has created an enterprise sales organization to launch its unified ONE by AOL stack into agencies and advertisers, to platform advantages.

High mobile revenue growth at Sizmek

Ad tech company Sizmek Q1 2014 revenues were US $38.4 million, a 13% year-over-year increase.

  • Mobile revenue has increased 90% year over year. The company  keeps on investing in this channel with its latest  Device Intelligence launching  , to enable accurate identification and targeting across handsets, tablets and desktops.
  • Video online advertising only accounts for roughly 10% of Sizmek’s revenue.However,  revenues grew 132% year over year . That is why Sizmek has recently rolled out a beta version of its Video Verification solution, which  is intended to reduce wasteful spend for advertisers who often pay for premium video inventory that isn’t delivered as promised. Interesting, Extreme Reach, which purchased Sizmek’s video ads business last August, has just acquired BrandAds to provide video ads verification services designed to fight that problem.

Neil Nguyen, president and CEO, emphasized that the company is changing its direction,  expanding and strengthening key areas with an emphasis on mobile and video offerings. its´ main goal now is to offer a platform through which clients can optimize the delivery of contextual ads across devices.

“We view this as a key component of our platform and mobile strategy,” Nguyen said.

Source: Adexchanger

What:  AOL and Sizmek  Q1 2014 revenues were US $186 million (55% growth) and  US $38.4 million( a 13% year-over-year increase) respectively.
Why it matters: Both companies Q1 revenues were mainly driven by programmatic products, video and mobile, reflecting a high growth rate in these segments of the digital media market.

Both AOL and Sizmek announced strong  2014 first quarter revenues, reflecting a high demand for programmatic products, video and mobile.

AolAOL´s ad platform business revenue grew 55% during the first quarter 2014 to US $186 million. Display grew 4% driven by improved inventory pricing.

– Its´combined programmatic products ,which includes  Adap.tv, AdLearn Open Platform (AOP), and AOL Marketplace ,  grew at over 100% year over year.

  • Mobile also tripled year over year.
  • Global advertising revenue grew 16% year-over-year. Third Party Platform Revenue grew 18% excluding Adap.tv.

Despite the strong overall revenue growth, the company has also experienced  a 3% decline in global display revenue , a 2% decline in its´ properties revenue and a  1% decline in global search revenue owed to a decline in AOL core search queries.

According to AOL CEO Tim Armstrong, within two years, 70% of all ad spending will be programmatic, and 30% will channel through direct partnerships with content companies:” To capture as much of that 70% as possible,we are mechanizing media and advertising and our strategy is narrowing based on where we see significant opportunities.”

In order to accelerate sales of its ad tech product set,  AOL has created an enterprise sales organization to launch its unified ONE by AOL stack into agencies and advertisers, to platform advantages.

High mobile revenue growth at Sizmek

Ad tech company Sizmek Q1 2014 revenues were US $38.4 million, a 13% year-over-year increase.

  • Mobile revenue has increased 90% year over year. The company  keeps on investing in this channel with its latest  Device Intelligence launching  , to enable accurate identification and targeting across handsets, tablets and desktops.
  • Video online advertising only accounts for roughly 10% of Sizmek’s revenue.However,  revenues grew 132% year over year . That is why Sizmek has recently rolled out a beta version of its Video Verification solution, which  is intended to reduce wasteful spend for advertisers who often pay for premium video inventory that isn’t delivered as promised. Interesting, Extreme Reach, which purchased Sizmek’s video ads business last August, has just acquired BrandAds to provide video ads verification services designed to fight that problem.

Neil Nguyen, president and CEO, emphasized that the company is changing its direction,  expanding and strengthening key areas with an emphasis on mobile and video offerings. its´ main goal now is to offer a platform through which clients can optimize the delivery of contextual ads across devices.

“We view this as a key component of our platform and mobile strategy,” Nguyen said.

Source: Adexchanger

 

 

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