A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
The Hispanic Gen Z struggle is real. Born and raised in the U.S., they often find language and cultural barriers keeping them from truly connecting with their extended family from Latin America. But there’s one place that is never lost in translation: McDonald’s. “Uncle Roberto” tells a story every U.S. Hispanic can relate to in the latest brand spot by ALMA.The Hispanic consumer market work by the ALMA team is the latest addition to a new direction in McDonald’s brand strategy for Fall 2018, highlighting what people across cities, cultures, backgrounds and generations have in common.“It’s a tale every Hispanic can see themselves in fondly, and bringing that familiarity to the iconic family restaurant that is McDonald’s is the ultimate tie-in,” says Luis Miguel Messianu, CEO Creative Chairman of ALMA.
- Nectar Sleep
E-Commerce mattress retailer Nectar Sleep is expanding its offerings to serve the Hispanic market with a Spanish-language website, dedicated social media, and Spanish language servicing. Additionally, the company has appointed Jose Romero as Business Head for the U.S. Hispanic Market.With these changes, Nectar Sleep becomes the first direct-to-consumer mattress brand with a full-service experience for Spanish-language shoppers available through mobile, desktop, chat and phone, according to Romero. The retailer has tailored the experience to the Hispanic market, which brings US$1.5 trillion in purchasing power, according to The Selig Center for Economic Growth.
- Perry Ellis International’s Cubavera® Brand
Global fashion house, Perry Ellis International, Inc (PEI), and the company’s Latin-inspired Cubavera® brand are launching #CubaveraIcons, a multi-faceted campaign for National Hispanic Heritage Month.As part of the campaign, Cubavera has partnered with internationally-recognized artists Gustavo Novoa, Alexander Mijares and Edward Granger to produce one-of-a-kind works inspired by the brand’s iconic roots.The three works were unveiled September 24th on www.cubavera.com and on social media via @Cubavera and each artist’s personal page (@mijares, @_edwardgranger, and @gustavonovoapainter).Cubavera and PEI celebrate Hispanic Heritage Month because of their deep connection to Hispanic culture. The Cubavera brand embraces authentic latin lifestyle, infusing iconic styles with modern details to create a unique and fresh approach to fashion. The three pieces will be live on Paddle8.com from October 15th to November 1st where all proceeds will benefit the National Hispanic Foundation for the Arts, aiming to advance the presence of Latinos in the media, telecommunications and entertainment industries.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Kroger / Walgreens
Kroger and Walgreens have announced a partnership of the companies to test a new format that combines Kroger’s grocery knowledge with Walgreens expertise in pharmacy, health and beauty.Both companies have chosen 13 Walgreen stores in Northern Kentucky to try the new format and will conduct the pilot over the next several months, listening closely to customer feedback, according to a press release.The pilot will let customers buy products and services from both retailers. Customers can order Kroger groceries online and pick them up at participating Walgreens locations.Customers will also be able to order Kroger store brands, including the retailer’s organic and natural brand Simple Truth at participating Walgreens locations.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.