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NBCUniverso. Sun Broadcast Group-Yahoo Deportes

Sports Marketing Bits: FDP, NBCUniverso. Sun Broadcast Group-Yahoo Deportes, LAFC replaces Chivas

Major developments in the (Hispanic) sports marketing arena. Last week the major news was that Telemundo (NBCUniversal) took over Spanish-language broadcast rights to the 2018 Soccer World Cup. Joe Uva, Chairman, Hispanic Enterprises and Content at NBCUniversal,  said that mun2 will “not be a pure sports network”. mun2 will relaunch on February 1, 2015 under the new name of NBCUniverso. A look at other major news happening this week.