NBCUniversal Telemundo Enterprises


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Rafael  Hernandez has been appointed Vice President of Sales Midwest at Adsmovil – Mobile Advertising Solutions.

Fredda Rodriguez is the new Director of Digital and Emerging Technologies at CONCACAF. previously Rodriguez worked as Head of Channel Strategy/Media at Republica.

Maria Murtagh-Hopkins has joined Boiler Room as chief strategy officer. Maria comes from Universal Music Group where she was Globe’s senior vice president.






 MMC Ventures has named Martin Morgan chairman of their newly-created advisory board. Morgan joins from Daily Mail and General trust where he held the role of chief executive.





Luis Silberwasser, president of Telemundo networks is leaving the company after four years.  “Luis is leaving to pursue opportunities that tap into his deep passion for content creation” said César Conde Chairman of NBCUniversal Telemundo Enterprises.






NBCUniversal Telemundo Enterprises has made four new appointments to create a new leadership team: Beau Ferrari as EVPMónica Gil as EVP & Chief Marketing Officer, Peter Blacker as EVP, Revenue Strategy & Innovation and Ronald Day as EVP, EntertainmentThe team will be based in Miami and will report to César Conde.



Director/writer J.J. Adler has joined the roster of m ssn g p eces. Adler has worked as founding creative and head director at “The Onion News Network.”






Martin Verdult has been appointed as managing director of the London office of MediaMonks. Verdult’s former role was managing partner at Ogilvy & Mather Shanghai.







Kate Lewis has been named chief content officer by Hearst Magazines. Lewis joined the company as VP-content operations and editorial director in 2014 and was promoted to senior VP in 2016.







Benjamin Porter has joined NA Collective as director of strategy.  He comes from Sub Rosa where he was an account lead and strategist for brands like Nike, HBO, Marriott, Herman Miller and Infiniti.






Michael Wyrley-Birch has been promoted to chief operating officer by the Omnicom-owned global brand experience agency, TRO. Wyrley-Birch has been at the agency for 19 years.






Joanna Coles is leaving her position as chief content officer of Hearst Magazines. She joined the publisher in 2006 as the top editor of Marie Claire. Previously, she was the New York bureau chief of The Guardian and a columnist for The Times of London.







A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Telemundo DeportesTelemundo Deportes presented the second episode of its first-ever, original documentary sports production “Que Momento” on Saturday at 7p on Telemundo. The second instalment focuses on the final 60 seconds of three CONCACAF World Cup qualifiers for Russia 2018 that were played on October 10, 2017.
  • Major League Soccer will face Italian team Juventus during the 2018 MLS All-Star Game, in Atlanta’s Mercedes-Benz Stadium on Aug. 1. ESPN and UniMas have the broadcasting rights for the game. “Our midseason showcase annually attracts the most prominent clubs in global soccer, and this year our All-Stars will face one of the sport’s most historically successful teams. And we can’t think of a better city to host the game than in Atlanta, which due to the incredible success and popularity of Atlanta United, has rapidly captured the attention of the entire soccer world,” said MLS Commissioner Don Garber in a press release.

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  • Turner announced the launch of its new premium live sports streaming service, “Bleacher Report Live”, in April. B/R Live will implement flexible pricing options, beginning this summer, providing direct access to live games for purchase on an individual or subscription basis. Streaming will include the UEFA Champions League and UEFA Europa League, NBA League Pass games, 65 NCAA Championships, PGA Championship, National Lacrosse League, The Spring League, Red Bull Global Rallycross, World Arm Wrestling League and more.
  • LA GalaxyThe LA Galaxy and home stadium, StubHub Center, launched a multiyear partnership with Kinecta Federal Credit Union. The agreement establishes Kinecta as the exclusive financial services partner of the LA Galaxy and StubHub Center as well as a Founding Partner of StubHub Center and the first-ever naming rights partner of the LA Galaxy’s Torrance-based indoor soccer and recreational facility.
  • NBCUniversal Telemundo Enterprises is launching “El Campeón en Ti” (The Champion Within You), promoting the positive benefits of participating in sports, in partnership with the U.S. Soccer Foundation, Alianza U Foundation and local community organizations.
    As the Spanish-language home of the World Cup, the initiative will invest more than a quarter million in focusing its first efforts on soccer, and to expand access to organized soccer for underserved Latino youth.

Check out the stars of Portada’s Sports Marketing Board, who will meet at Portada Miami on April 18-19 to discuss various topics related to the future of marketing and innovation in sports. Register now!

What: NBCUniversal Telemundo Enterprises expands Fluency Studios with the launch of “Fluency Plus,” a new, bilingual digital production studio. 
Why it matters: Division expands Fluency Studios to broaden audience, as well as evolve content and formats to address the needs of 13M+ Hispanic Millennials. 

NBCUniversal Telemundo Enterprises announced the expansion of Fluency Studios with the launch of “Fluency Plus,” a new, bilingual digital production studio. The multiplatform digital content studio will provide a broad range of bilingual digital programming to more than 13 million Hispanic Millennials and members of Gen Z, a growing audience that identifies as bilingual and ambicultural, defined as “200%ers™” – 100% Latino and 100% American. The digital content will range from entertainment and lifestyle, to food, family, fashion, innovation and more. Fluency productions will move from Los Angeles to Miami in order to leverage the latest digital technology in NBCUniversal Telemundo Enterprises’ new state-of-the-art global headquarters in 2018.

“Fluency Plus” will produce a variety of English- and Spanish-language offerings beyond theatrical, including web and social-first series, mini-series, alternative, comedy and 360° virtual reality experiences that super-serve Millennial bilingual Hispanics with culturally relevant content year round. As part of the NBCUniversal portfolio, Fluency’s scalability is powered to more than 13 million Hispanic Millennials, which has attracted the attention of high-profile partners, including BuzzFeed, Snapchat, Tasty and Vox Media, among others.

“Fluency is now pivoting beyond its origins in Hispanic targeted feature films to incorporate a broad range of bilingual digital programming targeting Millennials and Gen Z,” said Peter E. Blacker, EVP, Digital and Emerging Business, NBCUniversal Telemundo Enterprises. “We are uniquely positioned to connect the large scale of the U.S. Hispanic audience with leading brands and partners.”

Marketed through a video-centric, social-first strategy aimed at super serving audiences in their preferred platforms and format, “Fluency Plus” will produce content that brings together true-to-life stories mirroring the unique bicultural Hispanic lifestyle – rooted simultaneously in two cultures, transcending language.

Upcoming programming highlights include:

  • “Frente-A-Frente,” exclusive behind-the-scenes access and special coverage of Telemundo award shows.  Telemundo will team up with BuzzFeed’s Latino-first brand “Pero Like” for exclusive interviews that explore the beautiful and hilarious differences of Latino subcultures. These activations will take place during the “Billboard Latin Music Awards,” “Premios Tu Mundo” and the “Latin American Music Awards.”
  • “Girl Talk,”a weekly live show where Hispanic women come together to discuss the most talked about topics that concern and excite real, everyday Latinas living in the U.S. Launching in summer 2018, “Girl Talk” will air via Facebook Live every week on the “Telemundo Mujer” Facebook page.
  • “Love Clicks,”a fully bilingual, 24/7 social-first reality competition series where, over seven weeks, fans will get to watch across every screen. In “Love Clicks,” the fan is in control, deciding camera views, awarding special activities and voting on their favorite couple to win the grand prize.
  • “Much Ado About Nada,” a modern twist on the traditional telenovela, co-produced in partnership with BuzzFeed and distributed via social episodes across NBCU platforms.
  • “MVTO”gives bilingual Hispanic millennials their daily dose of celebrity obsession, entertainment news and relatable humor, establishing a direct dialogue through cultural identity.
  • “No Inventes,” a video series under the “El Pulso via Mashable” brand that will explore the latest and most innovative tech creations in the market, providing insight on the coolest and most unusual products coming out of the tech and entrepreneur world, with an emphasis on Hispanic inventors.
  • “Party Crashers,”virtual reality and 360° video experiences tied to Telemundo’s award shows throughout the year, including the “Billboard Latin Music Awards,” “Premios Tu Mundo” and the “Latin American Music Awards.”
  • “Quinceañera,”a digi-social reality show that will follow Hispanic teenagers’ journeys preparing for their coming-of-age party, offering a real life close-up of the excitement and family drama surrounding one of the most emblematic Hispanic traditions.
  • “Secret Salsa,”launched in partnership with Tastemade, creates content for the U.S. Hispanic Millennial audience that feels as familiar as abuela’s cooking. In a saturated food market, “Secret Salsa” is rooted in cultural identity and represents commonalities all Latinos experience through food, regardless of language.
  • “Today’s Special,”launched under “Secret Salsa” with Tastemade, will set out to search for and discover the hidden Latino food joints of America, where traditional Hispanic ingredients and recipes blend with American culture.






What: Monica Gil is the new Executive Vice President of Corporate Affairs at NBCUniversal Telemundo Enterprises.
Why it matters: Based in Miami, Gil will report directly to Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.

descarga-3NBCUniversal Telemundo Enterprises named Monica Gil to the newly created position of Executive Vice President of Corporate Affairs. In this new role, she will have oversight of the company’s corporate communications, government relations, and community relations efforts.  In addition, she will also manage high-priority company-wide initiatives across all Telemundo Enterprises business units. Based in Miami, Gil will report directly to Cesar Conde, Chairman, NBCUniversal International Group and NBCUniversal Telemundo Enterprises.

Most recently, Gil was Senior Vice President and General Manager of Multicultural Growth and Strategy at Nielsen where she was responsible for driving growth, providing market insights and delivering comprehensive strategies to reach diverse consumer segments. As the highest-ranking Latina at Nielsen, she was instrumental in establishing best practices to capture and accelerate multicultural growth opportunities for Nielsen’s numerous blue-chip clients. She joined the company in 2005 as Vice President, Communications, and was subsequently promoted to Senior Vice President, Public Affairs and Government Relations.

Before joining Nielsen, Gil served as a senior member of Antonio Villaraigosa’s political campaign team and was part of his historic mayoral victory in 2005. She also served as Press Secretary for the Speaker of California State Assembly.  Her arrival to Telemundo Enterprises is a homecoming of sorts, since early in her career she was Director of Public Affairs and Community Outreach for KVEA Telemundo 52 in Los Angeles.

Gil has received numerous recognitions including Hispanic Business Magazine’s 50 Influentials and Imagen Foundation’s Most Powerful and Influential Latinos in Entertainment. She was named a “Women Making a Difference” by Los Angeles Business Journal and in 2012 she was inducted into the Hispanic Scholarship Hall of Fame.

Gil currently serves on the National Board of Directors for Girls Scouts USA, is a member of the Latino Advisory Panel to the Kennedy Center and a past Board Director of ProAmerica Bank. She has a B.A. in Political Science from the University of California Berkeley and an M.A. from the School of Public Administration.

“We are excited to have Monica join our team,” said Conde.  “She brings a wealth of experience across community, public affairs and strategic insights in the media industry.  We look forward to having her contribute to the continued growth of NBCUniversal Telemundo Enterprises.”

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)
For prior Changing Places editions, click here.

Ben SaitzIn the US, artificial intelligence-driven marketing platform Rocket Fuel has hired former Google and DoubleClick CEM exec Ben Saitz for a new role, Chief Customer Officer. Saitz (pictured) joins from customer experience management firm Medallia, where he served as VP, Customer Solutions.In his new role, Saitz will lead all post-sales functions as the company aims to put its customers at the heart of its business.



AAEAAQAAAAAAAAWHAAAAJGVkOGVjZGNjLWJhY2ItNGQyOS04YWRhLTExOWJiOWUyNDQ4YQRaul Lopez is now Principal and Chief Research Officer at New American Dimensions.Lopez will further develop the company’s growing portfolio of regional and national accounts. Prior to joining NAD, Raul spent 3 years at Geoscape establishing a market research group.




17b086cIBT Media  has appointed Alvaro Palacios as Chief Operating Officer (COO). Palacios will lead operations for all parts of the business and will report to Etienne Uzac, Co-Founder and CEO of IBT Media.Palacios joins IBT Media from Televisa Publishing + Digital where he served as Head of US Operation.



Source: Miami Herald
Source: Miami Herald

NBCUniversal Telemundo Enterprises has presented the plans for the building of its new global Headquarters in Miami-Dade County in a groundbreaking ceremony . NBCUniversal and parent company Comcast will invest more than US$250 million in the construction of the new global headquarters.Executives from Comcast and NBCUniversal Telemundo Enterprises gathered with local government officials for the announcement and to discuss the immediate impact on South Florida.NBCUniversal Telemundo Enterprises encompasses the company’s Hispanic franchises and all of its Hispanic content efforts across all of NBCUniversal’s networks and platforms.


330181Merck Manuals has announced the 116-medical resource is now available in Spanish on MerckManuals.com in the United States. The Manuals’ more than 10,000 medical resources were translated into Spanish using highly qualified native Spanish-speaking doctors and medical linguists. Since 1899, The Merck Manuals has worked to break down barriers in medical communication. The Manuals transitioned to an all-digital format in 2015, available at no cost with no registration or advertisements.




LuisHeadshot-2196e4a94b3096ac8bd7783704ef597e Luis Camaño has joined Grupo Gallegos to lead its newly formed Brand Activation Group. Camaño comes from Alcone Marketing where he was Chief Creative Officer. He began his career with BBDO in Argentina and New York.Camaño’s responsibilities with Grupo Gallegos include working alongside peers in the creative, strategic and account leadership.





image002Jack Hobbs is launching Revolver Podcasts, a multicultural-targeted, bi-lingual, audio, on-demand network that offers listeners the ability to enjoy a variety of on-demand programs. Revolver Podcasts enables people across the world to discover, share and create content: a perpetual generator of experiential, social, digital, mobile and traditional media platforms.Building on the president’s experience in Hispanic broadcasting, Hobbs, who forged the podcast market in 2005, teamed up with Jeff Hinson and Javier Saralegui, all of whom are former Univision executives, to create a digital audio network connecting consumers with custom and unique content nationwide by merging data and creativity. The company is also working with partners to concept, co-develop, create and distribute data-inspired content across a wide range of topics including.


descarga (5)Havas has promoted North America Chief Growth Officer Laura Maness to Havas Worldwide New York president, effective March 1, Adage reports.Maness comes from Havas’ Chicago office where she was U.S. chief growth officer. She will report to Andrew Benett, Global CEO, Havas Worldwide and Havas Creative Group. Maness will handle key accounts, such as Liberty Mutual, Dos Equis and TD Ameritrade,among other tasks.


descarga (4)Linda Kaplan Thaler, CEO and chief creative officer of the Kaplan Thaler Group and chairman of Publicis New York, is stepping down from her position to pursue other projects and expand her career. Kaplan Thaler Group and Publicis New York merged in 2012, and eventually,returned to its previous name. Kaplan Thaler became then chairman when the merger became official.





descarga (6)Zeno has named Nancy Ruscheinski as its first global chief operating officer, according to The Holmes Report. Ruscheinski joins Zeno after 28 years with firm Edelman, where she most recently held the vice chair of client engagement position. Ruscheinski will remain based in Chicago and report to CEO Barby Siegel.




lLpizBOt_400x400Nike has appointed Adam Sussman as first chief digital officer. He will report to Trevor Edwards, Nike brand president. He will lead a team that develops digital products and services across Nike’s platforms and drive consumer engagement.



descarga (1)Interpublic Group announced that Philippe Krakowsky has been named Chairman of IPG Mediabrands. In this role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees US$37 billion in global billings for its clients . Krakowsky will continue in his corporate role as EVP, Chief Strategy and Talent Officer at Interpublic, as he supports Tajer and his senior Mediabrands management team.



T3KEBemO_400x400After 12 years at Google, exec Jon Kaplan has joined Pinterest to head global ad sales. Kaplan will start in San Francisco on 7 March, relocating from New York, to fill the role of Joanna Bradford, according to Re/code.He will report to general manager for monetisation Tim Kendall.





Ca7-SuyW8AE8suQCampbell Soup Company has announced the appointment of Greg Shewchuk as Senior Vice President, Chief Marketing and Commercial Officer, Americas Simple Meals & Beverages, effective March 7, 2016. Greg will report to Mark Alexander, President, Americas Simple Meals & Beverages.Greg will be responsible for all aspects of marketing and consumer connection across the division’s US$4 billion portfolio of brands, which includes Campbell’s, V8, Swanson, Pace and Prego.Shewchuk joins Campbell from Mead Johnson Nutrition Company.

144ea0bTim Spengler has joined Fuisz Video as its chief executive, WSJ reports. Spengler was most recently president of content marketing and revenue strategy at Clear Channel Communications (now iHeart Media) and prior to that spent more than a decade at IPG. At Fuisz Video Spengler replaces founder Justin Fuisz who remains chairman.



descarga (2)Oscar Gastelum, Area Manager at South Pacific Financial Corporation (SPFC), was named 2016 President of the North County San Diego Chapter of the National Association of Hispanic Real Estate Professionals® (NAHREP).Oscar has over 20 years of experience in the mortgage banking industry in Southern California.


045025cbeIN SPORTS has named Roy Meyeringh Vice President of Business Development & Affiliate Sales for beIN SPORTS USA.In his new position, Meyeringh will drive all aspects of North American distribution as well as non-traditional revenue streams. He will also focus on forging strategic partnerships and alliances to continue enhancing the beIN SPORTS brand. Meyeringh joined beIN SPORTS USA in August of 2013 serving as Senior Director of Business Development & Strategy.

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