People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


Jose Bello is moving from Hearts & Science, where he served as Senior Director of Total Market for the last 3 years, to a new role as Director, Multicultural and Latam at another Omnicom company: Icon International. Jose will be based out of the newly-opened satellite office in Fort Lauderdale.








After reporting a US $1.01 billion loss on its first quarterly financial report, Uber has announced that Barney Harford, the Chief Operating Officer, and Rebecca Messina, the Chief Marketing Officer, are both leaving the company. Jill Hazelbaker, who runs policy and communications, will add the marketing department to her portfolio. Messina’s tenure at Uber lasted just nine months.






NBCUniversal Owned Television Stations has appointed Jeffrey Stone as Chief Financial Officer. In this role, Stone will manage the financial operations for NBCUniversal’s division that includes 42 NBC and Telemundo owned stations, a regional news network, two multicast networks, and their subsidiary businesses.






GroupM announced a series of U.S. leadership changes implemented by Tim Castree, who was appointed North American CEO last December. Matt Sweeney has been appointed Chief Investment Officer, GroupM U.S. Lyle Schwartz has been promoted to Chief Integration Officer, GroupM U.S. Beth LeTendre has been named CEO of GroupM Performance U.S., where she will lead Xaxis and other performance marketing functions. Jill Kelly joins GroupM as U.S. CMO.





Alejandro Ortega is now SVP at Flimper. In his role, he will drive the company’s growth from its Miami offices.







Being Latino and HLC Media Group have announced a joint venture with the launch of BELatina, a new digital publication for the English-dominant, bicultural Latina. BELatina brings together two industry veterans—Lance Rios, Founder and President of Being Latino and Co-Founder of Supreme Digital, and Lisa Cavalli, Founder of HLC Media Group and HipLatina.




People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Karina Wilsher, Global Chief Operating officer of 14-year-old MDC shop Anomaly, was just named the new global CEO and partner of the agency. Wilsher joined Anomaly New York as CEO in 2011 from Fallon UK, where she was managing director. She was named global chief operating officer in 2017.





Brian Weiss has been promoted to president and general manager at Cooper Media, which operates Justice Network and Quest under parent corporation Cooper Holdings. Weiss takes over for Steve Schiffman, who is departing the company.






Hemisphere Media Group, Inc. and MarVista Entertainment have named veteran Mexican producer Ana Celia Urquidi General Manager of Production of their production joint venture committed. In the newly-formed role, Urquidi will oversee all major original productions and will manage the production portion of many of the company’s co-projects.




Nielsen Holding named former IBM and Weather Channel executive David Kenny as its new CEO, effective Dec. 3. Kenny will also join the board of directors of Nielsen.







NBCUniversal has promoted Carrie Stimmel to Executive Vice President, lifestyle and Hispanic advertising sales, responsible for Bravo, E!, Oxygen, Telemundo, Universal Kids and Universo networks. Stimmel, who was senior vice president, lifestyle advertising sales, reports to Laura Molen, who was promoted to president, advertising sales and partnerships of NBCUniversal.




What: Spark Foundry will handle media planning and buying duties for Telemundo and Universo, both NBCU’s brands.
Why it matters: 
The two NBCU brands had not spent that much on advertising before Spark Foundry took over. We can expect an increase in ad spend starting now that the agency will promote two shows scheduled to air in February.

Publicis Groupe-owned Spark Foundry has announced it has won AOR duties for Telemundo and NBC, brands of NBCUniversal Telemundo Enterprises. Spark Foundry attributed its success to its “Hispanic and tune-in expertise,” along with its ability to tap into data and tech to produce solutions.

“We’re thrilled to team up with these powerhouse Spanish-language networks,” said Chris Boothe, CEO of Spark Foundry. “Both networks have been riding a remarkable wave of ratings success, and we’re excited to leverage our multicultural and data expertise to continue bolstering their outstanding growth.”

Spark Foundry will manage strategic planning, activation and analytics across all communications channels for both networks. Stephen Paez, senior VP and director of Spark Foundry’s multicultural initiatives, will handle the account from the agency’s New York office.

The win comes at a great time just before the Super-Bowl, which will be aired in Spanish by Universo. Subsequently, the agency will launch two upcoming series, Al Otro Lado del Muro and Enemigo Intimo, for Telemundo. Apart from marketing top sports franchises for each network, including the FIFA World Cup, Spark Foundry will promote Telemundo’s telenovela, super series, and reality programming formats.

According to Kantar Media NBC/Universo’s ad budget was US $427,000 between January and September 2017, down from US $551,000 year-over-year. Telemundo spent US $6.44 million on advertising during the first nine months of 2017, compared to US $10.07 million during the prior year period. Combined the two networks spent nearly US $11 million on measured media in 2016, per Kantar.

What: NBCUniversal’s Telemundo Station Group has announced the completion of its acquisition of nine TV stations from ZGS Communications.
Why it matters: This acquisition shows renewed efforts to consolidate traditional media.

Telemundo Station Group has announced today the acquisition of nine television stations from Hispanic-owned ZGS Communications. With this purchase, Telemundo Station Group will expand its market footprint from 18 markets to 24 markets in the U.S. and in Puerto Rico.

“We believe in the power of local news and information and that people’s desire for it is only strengthening,” stated Telemundo Station Group President Manuel Martínez in December 2017, when their intentions to acquire the stations were made public. “The timing was right for us to carry that torch and build on what ZGS created in these 10 markets. We hope to continue the investment of resources and furthering our own commitment to our Hispanic audiences.

Two months ago, Telemundo filed applications with the FCC, trying to get an approval of its acquisition of 13 ZGS television stations for US $75 million in cash. The company is also working on arrangements for two more stations, in Providence and Raleigh, and will file applications once those arrangements have been finalized.

Also by the end of 2017, HC2 Network acquired Spanish-language broadcaster Azteca America, which shows generalized interest by TV broadcasters to expand investment in predominantly Hispanic markets.

“As local broadcasters, we look forward to working with these new communities to deliver our best-in-class journalism to help keep viewers informed,” said Martínez in today’s press release. “[Telemundo’s growth] has revolutionized the way Spanish-speaking audiences receive their local news.” And they certainly hope to continue doing so.

What: NBC Sports Group announced today that it will host 2 versus 2 Rocket League Tournament, a new esports tournament, this summer.
Why it matters: This esports tournament will utilize FACEIT’s competitive gaming platform, and numerous NBCUniversal and Comcast regional, national and international assets.

NBC SportsNBC Sports announced it will broadcast an esports tournament later this summer. The featured game of the property’s debut season will be Rocket League. Developed and published by San Diego-based game studio, Psyonix, the game already has a community of more than 32 million players.

“Rocket League is an easy-to-understand game, which makes it the perfect introduction to esports for fans of all backgrounds and ages,” said Josh Watson, Head of Esports at Psyonix, in a statement.

Rocket League is an easy-to-understand game, which makes it the perfect introduction to esport.

In total, more than 40 hours of event coverage will be presented across live-streaming, video-on-demand, and linear platforms.

NBC Sports Group is also interested in reaching the US-Hispanic audience. “We are also excited to be adding Telemundo Deportes, given that the growing Spanish-language audience is an engaged, committed group of gamers. Further, there will be an international component with the broadcast of the Grand Finals on Syfy in the UK, Germany, Australia and multiple countries across Latin America,” stated Rob Simmelkjaer, Senior Vice President of NBC Sports Ventures.

The tournament’s structure will utilize NBC Sports Regional Networks, Telemundo Deportes and NBCU International to manage the Regional Qualifiers across the nation and in Europe through game-play, which will be played on the FACEIT platform beginning on July 22.

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“Our Rocket League esports ecosystem is thriving and we are excited to expand to the NBC Sports audience,” added Watson

The Grand Finals will feature 16 total teams competing on August 26-27 for the inaugural title and the $100,000 prize pool, which will be broadcast live in the U.S. on NBCSN.

Feature Image: @RocketLeague

If you weren’t at the TV upfronts last week, or even if you were, here are 5 things Portada’s Editorial Team wants you to know about.

1. Telemundo’s Total Market Innovation

oe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal; Aracely Arambula "La Patrona" & "Los Miserables"
oe Uva, Chairman, Hispanic Enterprises and Content, NBCUniversal; Aracely Arambula “La Patrona” & “Los Miserables”

It was all about “Total Market Innovation” during Telemundo’s upfront last Tuesday at the Frederic P. Rose Hall in New York City’s Time Warner Building. Mike Rosen, EVP of Advertising Sales, Telemundo Media highlighted Telemundo’s “unique positioning to offer total market solutions to reach Hispanics leveraging NBC Universals’ unmatched reach of more than 90% of all U.S. Hispanics across both languages and all platforms.” Last week’s announcement that Telemundo’s COO Jackie Hernandez Fallous is changing her role to CMO of NBC Hispanic Enterprises and Content also has to be interpreted under the framework of Telemundo/NBCU’s realignment with Corporate America’s Total Market Strategy (e.g see our recent interview with Kimberly Clark’s Lizette Williams) . In her new role, Hernandez will supervise a team to help drive Telemundo integration across the entire NBCU portfolio, and will continue to oversee marketing and consumer research. She will also lead partnership development strategies across NBCU´s platforms.

2. Sports Offerings: The Big Boasting Battle

Photo: Milas Page. Creative Commons.
Photo: Milas Page. Creative Commons.

In this age of  time shifting technology, sports content is the only content that networks can almost guarantee advertisers to drive mass audiences in real-time. Hence the huge investments in programming rights. Univision Deportes boasted its rights for Copa America 2016, the most important soccer competition in the Americas which is celebrating its 100 anniversary. Telemundo showed off its rights for the 2020 World Cup. The NBCU network boasted at its upfront presentation, that starting 2015, together with cable network mun2 it will become the official Spanish-language home of the “2014 FIFA World Cup, offering more than 550 hours of the best soccer in the World across all its platforms.”  The NBCU Hispanic networks also have the exclusive broadcast rights of the 2016 Summer Olympics in Rio de Janeiro, Brazil.  ESPN Deportes on its part promoted its programming in Baseball, Soccer, American Football and Basketball. Highlights included the rights for the 2015 Panamerican Games and the soccer 2016 Eurocup. 2012 launched Qatari Sports Investments (an affiliate of Al Jazeera Media Networks) backed TV channels BeIN Sports and BeIN Sports en espanol has earned a substantial amount of live soccer coverage in just two years including Spain’s La Liga, Italy’s Serie A and Conmebol/CONCACAF World Cup Qualifiers. Sports media experts asked by Portada were impressed by this, although they point out that the distribution of BeinSports is not yet up to par with the Hispanic Sports Big 3 Networks (Univision Deportes, ESPN Deportes and Fox Deportes).

3. Univision, now ready for the IPO?

Univision, which despite its diversification efforts, last week continued to mostly portray itself as a Spanish-language media play, is likely going to do an IPO (Initial Public Offerings) this year. Of course, no one at Univision said this, but most observers asked by Portada expect this to happen. Financial markets and equity investors are much more open to equity offerings than they were a few years ago when Randy Falco took over as CEO (and his promotion was interpreted as an “IPO friendly” move).

4. Where is Fusion?

Fusion, the Univision-ABC English-language TV channel aimed at Milennials launched last October, was briefly mentioned during Univision’s upfront presentation. But there was little noise made by Fusion at the upfronts; very interesting particularly after the big fanfare around the network’s launch last fall. Perhaps things are not going as well as the network’s executives had anticipated: As a recent Associated Press article points out, “Fusion is still experiencing growing pains, shedding several programs in its first year and restructuring its nightly news show from five days a week to one. One challenge: Many in the audience today are second- and third-generation Latinos, and often they eschew a Latino-only box, even as they crave more stories that include them.”

5. TV Azteca means it

Manuel Abud fotoAt its upfront presentation, Azteca América’s new  CEO Manuel Abud, the former Telemundo’s station Group president, announced Azteca will drop the América from its name. “We believe this change will create a better connection with our audience and more accurately reflect who they are,” Abud said. “An audience that is composed with the largest market segment, the one that makes up the largest U.S. Hispanic population. And yes, I’m going to use the m-word: the Mexicans.”  TV Azteca’s new programming roll-out reflects this concentration on Mexican audiences, approximately 70% of the overall U.S. Hispanic market.

Two weeks before last week’s TV Upfronts the Digital NewFronts took place: Check out Four Things you need to know about the 2014 NewFronts!

What: Jackie Hernandez was promoted to Chief Marketing Officer at NBCU, Hispanic Enterprises and Content.
Why it matters: She will continue to be based in New York and report to Joe Uva, chairman, Hispanic Enterprises & Content.

jhJackie Hernandez has been promoted to chief marketing officer of Hispanic Enterprises & Content at NBCUniversal.

In her new role, Hernandez will supervise a team to help drive Telemundo integration across the entire NBCU portfolio, and will continue to oversee marketing and consumer research. She will also lead partnership development strategies across NBCU´s platforms.

Although she will be leaving her current role as chief operating officer at Telemundo , she will continue to be based in New York and report to Joe Uva, chairman, Hispanic Enterprises & Content.

In 2008, Hernandez joined Telemundo as COO. Before that, she was publisher of People en Español and Teen People ; and also held marketing positions at Turner International Sales and at Time magazine.

Source: Broadcasting&Cable

Steve Mandala, Executive Vice President of Advertising and SalesThe first time Univision hosted an upfront presentation in New York City was in May 1997, when the then company President and COO Henry Cisneros unveiled the network’s 1997-1998 season programming, boasting a record number of live hours of news, information, novelas, sporting events and specials. That year was also the last at Univision for sales executive Steve Mandala, who moved on to Telemundo as vice president/Telemundo Station and Affiliate Sales.

Today, 16 years later, Mr. Mandala will co-host Univision’s upfront presentation in New York City, this time as Executive Vicepresident of Advertising and Sales, a position he assumed in October of 2012 after spending the previous 15 years in various leadership roles at NBCUniversal and Telemundo.

Portada’s Senior Correspondent Laura Martínez caught up with Mr. Mandala at his offices in Midtown Manhattan. An edited excerpt follows:

Portada: You are back in Univision after 15 years… What is that like? 

Steve Mandala: It’s such a different company now… It is so different, it’s not even appropriate to compare it [with what it was like back then.] I can tell you this is my first real upfront with Univision. Univision today is a multimedia company with 12 network brands; 52 TV stations and 59 radio stations in all the top markets and a digital brands that we continue to roll.

P: What would you say is Univision’s main differentiator from, say, working at a bigger media like NBCU?

SM: Univision is big enough and complex enough to meet any client’s needs. And yet, we’re still small enough that we can get things done easily for our clients. We are not bureaucratic; so I think we’re at that perfect size.

P: What does the current upfront looks like?

SM: We are very optimistic about this particular upfront for two reasons. On the supply side, our ratings are up, but we have a lot more to offer our clients in addition to ratings; whether it is our transmedia offerings or made-for-web properties such as Flama, Uforia or UniMás. On the demand side, the economy continues to improve. Automotive sales are almost back at pre-recession levels; retail sales are very strong. Even the movie business, which is a tough business, continues to show growth; packaged goods is a very healthy marketplace.

P: How many brands or categories have you added in the last year?

SM: I can tell you we’ve grown the number of brands on our air by about 50 over the course of the last year.

P: Univision has strengthened its relationship with Televisa. Are you guys close to making a panregional sale?

SM: I don’t have a lot of tenure to speak about the history of the relationship. But my sense is that our relationship with Televisa has never been better. I can tell you that in the six months I’ve been here, the very senior leaders of Televisa have been unbelievably supportive. It’s never been better… As to a panregional deal, we don’t have anything to announce right now; but I think that is an interesting prospect, and so does Televisa.

P: What would you say are the main impediments for this?

SM: One of the biggest stumbling blocks to [a panregional deal] is to find clients who have the same products or services on both sides of the border and who market those products or services with the same strategies. I think there is great potential, though, especially with programs that we share. For example, Premios TvyNovelas [which aired 04/28/13]] is very interesting to us, because the idea of a single program that has a social media aspect to it, airing in both countries at the same time provides opportunities that we didn’t have either. I think this type of innovation will spark opportunities for clients.

P: How would you go about to make it happen? 

SM: It’s a question of, ‘Do we find the brands that live on both sides of the border with the same strategies?’ or ‘do we create a program that lives on both sides of the border so that clients can tie into it?’ It’s a bit of a ‘chicken-and-the-egg’ situation. But here’s the good news: I don’t think it matters which one was first, if the chicken or the egg, because both have started to coalesce at the same time.

P: Is your team at Univision at all involved in selling advertising for Fusion, the ABCNews/Univision joint venture?

No. ABC is in charge. Our responsibility is to run the content in that venture. The ABC team is terrific at doing that. We’re happy and here to help but sales is their role.

P: Besides Enrique Iglesias, who is scheduled to perform today at your presentation, can we expect any other surprises?

Inevitably we always like to hold back a couple of things and I think it’s going to be the case this year too. Come to our show! You’ll find out soon enough.


The appointment of Joe Uva as NBCU’s Chairman, Hispanic Enterprises and Content, is “an exciting evolution of NBCUniversal’s strategy to serve the growing Hispanic population in our country,” Telemundo President Emilio Romano told employees at the Spanish-language network in an internal memo.

NBCUniversalThe memo, of which Portada obtained a copy, comes on the heels of an internal restructuring at Telemundo parent, NBC Universal. The move puts Bonnie Hammer as head of the entire cable entertainment portfolio and Lauren Zalaznick –who previously oversaw Telemundo- to a new role focusing on digital, monetization and emerging technology. Uva, a former CEO of Univision Communications, will oversee both, mun2 and Telemundo.

Praise for Zalaznick

Romano, who joined Telemundo in the fall of 2011, praised Zalaznick’s role as key to Telemundo’s ratings milestones (the network this year reported its best January ever) and –perhaps more importantly her role in helping NBCU and Telemundo secure the rights to the FIFA World Cup starting in 2015. While Telemundo didn’t disclose a specific figure, the FIFA rights were reported to be worth more than $600 million, nearly double the $325 million that Univision paid for its current package. FIFA is sure to give Telemundo an audience boost.

Zalaznick “has been an unconditional partner and instrumental in bringing our company to where we are today,” Romano wrote. “We will miss her dearly and wish her the best in her new role.”

As for Uva, Romano says to be confident in that he’ll help the network grow. “We look forward to working with him and each of you to deliver another record-breaking year in 2013.” Uva’s first day at NBCU will be April 3rd.

Under the restructuring, Uva will oversee all NBCU’s Hispanic content efforts, including Telemundo and mun2, as well as for increasing the presence of Hispanic news and entertainment programming across all of NBCUniversal’s networks and platforms. According to the company, NBCU properties already reach 90 percent of all Hispanics (more than any other media company.)

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