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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.

  • Las Vegas Lights FCUSL team Las Vegas Lights extended its deal with bookmaker William Hill as a sponsor to promote the team’s Nevada mobile betting platform to fans. Lights fans will also be able to activate their own mobile sports account at William Hill syndicated sports betting properties across Nevada.
  • Hyundai and Italian soccer club Atletico Madrid signed a new partnership, which will run until 2021. The South Korean car manufacturer will replace Alfa Romeo as the team’s automotive sponsor. The company will provide cars for the club, and their logo will be placed on the team’s shirt sleeves. Hyundai has also signed a similar partnership with English Premier League club Chelsea.
  • Oculus has been streaming some of FIFA World Cup matches in virtual reality (VR) for free. Starting with Sunday’s face-off between Mexico and Germany, Facebook-owned Oculus will stream four games via its social co-viewing app Oculus Venues. Matches include Portugal vs. Morocco on June 20, Brazil vs. Costa Rica on June 22 and England vs. Panama on June 24.

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  • The Laughing Cow®The Laughing Cow has been named as the official snack cheese sponsor of the 2018 Kick It 3v3 National Tour. The National Soccer hosts over 70 events per year.
  • The American Youth Soccer Organization (AYSO) and BAND locked a sponsorship agreement to bring BAND’s communications and management app to AYSO’s National Office and youth soccer teams. The goal is to enhance their organization and communication. “AYSO is pleased to announce our new partnership with BAND. By helping to adopt BAND, we expect to help build stronger communications through its rich features. We are excited to bring this opportunity to coaches to help them communicate more efficiently with parents and other AYSO volunteers,” stated Yvonne Lara, AYSO’s Director of Marketing and Communications.
  • NBCSN televised its first-ever FIFA World Cup match in Spanish last Sunday, June 17, when Brazil faced Switzerland. The match was simulcast in Spanish from Telemundo and livestreamed in Spanish via the Telemundo Deportes En Vivo and NBC Sports apps.

What: NBC Sports Group announced today that it will host 2 versus 2 Rocket League Tournament, a new esports tournament, this summer.
Why it matters: This esports tournament will utilize FACEIT’s competitive gaming platform, and numerous NBCUniversal and Comcast regional, national and international assets.

NBC SportsNBC Sports announced it will broadcast an esports tournament later this summer. The featured game of the property’s debut season will be Rocket League. Developed and published by San Diego-based game studio, Psyonix, the game already has a community of more than 32 million players.

“Rocket League is an easy-to-understand game, which makes it the perfect introduction to esports for fans of all backgrounds and ages,” said Josh Watson, Head of Esports at Psyonix, in a statement.

Rocket League is an easy-to-understand game, which makes it the perfect introduction to esport.

In total, more than 40 hours of event coverage will be presented across live-streaming, video-on-demand, and linear platforms.

NBC Sports Group is also interested in reaching the US-Hispanic audience. “We are also excited to be adding Telemundo Deportes, given that the growing Spanish-language audience is an engaged, committed group of gamers. Further, there will be an international component with the broadcast of the Grand Finals on Syfy in the UK, Germany, Australia and multiple countries across Latin America,” stated Rob Simmelkjaer, Senior Vice President of NBC Sports Ventures.

The tournament’s structure will utilize NBC Sports Regional Networks, Telemundo Deportes and NBCU International to manage the Regional Qualifiers across the nation and in Europe through game-play, which will be played on the FACEIT platform beginning on July 22.

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“Our Rocket League esports ecosystem is thriving and we are excited to expand to the NBC Sports audience,” added Watson

The Grand Finals will feature 16 total teams competing on August 26-27 for the inaugural title and the $100,000 prize pool, which will be broadcast live in the U.S. on NBCSN.

Feature Image: @RocketLeague