The Week in Multicultural Sports Marketing
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
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A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The Miami Heat’s manager of corporate partnership sales, Anthony Perez, talked to Portada about the NBA culture in the area. The Heat have a tremendous reach into Hispanic homes in South Florida, making partners’ efforts to gain market share there fruitful.
Players with Latin American ties are an increasing segment of the international growth of the NBA. With tens of millions of fans in the region, these and other player connections to their nations of origin will make marketing there even more desirable for brands.
Elisabeth Kodner of the Milwaukee Bucks discussed the franchise’s outreach to its growing Hispanic fan base. While not as large as other urban areas, Latinos still remain a growing and vibrant fan base, with an affinity to hoops.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
What: The market for live-streaming rights is getting even hotter: Verizon just struck a deal with the NBA, while Facebook has hired Eurosport CEO to oversee a
Follow the weekend’s ratings through the live sports top 25 ranking! Here is a quick look at what people watched over the past weekend.
Out of the Top 10 Highest-Paid Athlete Endorsers of 2016 list from the marketing agency Opendorse, four players play golf, and one of them has only 111K followers on twitter.
Michael Neuman, EVP and Managing Partner at Scout Sports and Entertainment, talked to Portada about the MLS challenges to become a mayor sport in the US.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
A recap of news and trends in the Sports Marketing world as compiled by Portada’s Editorial team….
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
Social net Instagram has succeeded in increasing brands followers significantly.Nike has reached 12 million followers, Victoria’s Secret 10.5 million, GoPro 4.2 million, the NBA 4.9 million and Starbucks 3.7 million after implementing Instagram video on their marketing strategies.40% of the most-shared videos on Instagram are created by brands, not average users.The brands’ successes with Instagram video most probably depends on their marketing budgets.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers
ESPN has reached a nine-year, multiplatform agreement with the National Basketball Association, beginning with the 2016-17 season, which will significantly enhance the company’s NBA rights and content offerings.
The drinks business Diageo and the National Basketball Association (NBA) have joined under a multiyear marketing partnership that will make Diageo exclusive partner of the league.
The Hispanic landscape is complex from a media standpoint because “this is not a one-size fits all audience. There are nationalistic differences. There are generational differences, bilingual second generation Hispanics, differences in passion points and how they consume media