Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
Posts Tagged ‘NBA’
Global engagement is more critical than ever for teams, brands, and leagues. Here are eight ways for entities to cultivate a wider, more diverse audience.
Nielsen Weekly Social Ratings: While NBA Fans Interact More on Instagram, Twitter Is the Go-To Spot for NFL Followers
We are looking at Nielsen’s weekly TV ratings in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.
Priming the pump for Mexican growth is not just smart for fan engagement, it could open a whole new geographic region for NBA action.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Though soccer and basketball are the two most popular global sports, clubs rarely interact. If successful, the Nets-Juventus trial can be a model for U.S. and Latin American franchises.
The Orlando Magic will play the Chicago Bulls (Dec. 13) and Utah Jazz (Dec. 15) in the third straight iteration of the NBA Mexico City Series. The NBA continues to be at the front of extending its brand beyond the U.S. and Canada.
James Borrego has been named head coach of the Charlotte Hornets. The hiring of Borrego may signal a stronger push
towards attracting the Latino fan base, which already has numerous superstars of Hispanic heritage to root for.