Béisbol Ready to Patch New Revenue?
The NBA has already cashed in on patches, and other leagues have experimented on practice gear. Baseball uniforms may be considered more sacred by its fans, though.
The NBA has already cashed in on patches, and other leagues have experimented on practice gear. Baseball uniforms may be considered more sacred by its fans, though.
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
Global engagement is more critical than ever for teams, brands, and leagues. Here are eight ways for entities to cultivate a wider, more diverse audience.
We are looking at Nielsen’s weekly TV ratings in order to get a good sense of which social platforms are the best tool for viewers to engage with their favorite programming.
Priming the pump for Mexican growth is not just smart for fan engagement, it could open a whole new geographic region for NBA action.
Though soccer and basketball are the two most popular global sports, clubs rarely interact. If successful, the Nets-Juventus trial can be a model for U.S. and Latin American franchises.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The Miami Heat’s manager of corporate partnership sales, Anthony Perez, talked to Portada about the NBA culture in the area. The Heat have a tremendous reach into Hispanic homes in South Florida, making partners’ efforts to gain market share there fruitful.
Players with Latin American ties are an increasing segment of the international growth of the NBA. With tens of millions of fans in the region, these and other player connections to their nations of origin will make marketing there even more desirable for brands.
Elisabeth Kodner of the Milwaukee Bucks discussed the franchise’s outreach to its growing Hispanic fan base. While not as large as other urban areas, Latinos still remain a growing and vibrant fan base, with an affinity to hoops.
The drinks business Diageo and the National Basketball Association (NBA) have joined under a multiyear marketing partnership that will make Diageo exclusive partner of the league.