Natalia Martinez


Check out the videos about #Portada15 and what many of the key players have to say!

#Portada15 Highlights

What Key Marketers and Celebrities have to say about #Portada15

Yussef Kuri, U.S. Hispanic Marketing Manager, The Hershey Co

Fernando Fiore, El Presidente….

Gustavo Aguirre Associate Brand Manager Coors Light at MillerCoors

Christian Borjon, Director Hispanic Sales & Marketing, Samsung

Natalia Borges, VP of Marketing, Batanga Media

Kymber Umaña, Hispanic Marketing Manager, Sprint

Daniel Suaréz Nascar Xfinity Series Driver

#Portada16 will take place on Sept. 21 and 22, 2016 in New York City!

“I am a Salvadorian at home and an American at work.” This is how Trisha Ranes, Senior Marketing Manager-Latino, H&R Block synthesized the life and media consumption habits of many bilingual Hispanics  at the session “The Unending Quest:The latest on how national brands should reach out to local multicultural audiences”, the panel that kickstarted the second day of #Portada15 in New York City’s Yotel.

TrishaRanes (1)As Ranes, photo, put it. “It is crucial to look closely at the media habits of bilingual consumers.” Stephen Paez, VP Director, Multicultural, Spark SMG added that he tries to merge media placement (choice of media and creative) with demographic data. The challenge, Paez noted, is to have campaigns with enough scale.
Laura Fernandez, Head of Sales East Region, MaxPoint claimed that her company facilitates to engage with Hispanic audiences, and the different worlds they live in, in a programmatic way. Fernandez noted that in programmatic hyper-local targeting “in Culture and In-Language can coexist. They are complements.”

The panel was moderated by Ana Crandell, Group Account Director, OMD Latino.

#Portada16 will take place on Sept. 21 and 22, 2016.

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