Coca-Cola Racing’s Daniel Suarez is the sole Mexican-born driver currently on the NASCAR Cup Series circuit. He is the face of and focal point of an industry-wide initiative that began in 2019, Daniel’s Amigos, to drive awareness and grow the Hispanic and Latino fan base in the sport of NASCAR. Portada talked to Suarez about how he reaches out to the Hispanic sports fan.
Winning off or on the field, be it team or brand, comes down to doing the homework. The chemistry, the timing, and the ethos have to align.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
NASCAR’s Chief International Officer Jim Cassidy discussed NASCAR’s strategy for Latin America. The Latino audience, both Spanish and English speaking, continues to grow; and the power of Latino Millennials to engage with brands and properties like NASCAR is also rising.
Fox Sports Latin America will air Spanish and Portuguese language coverage of races at the Texas Motor Speedway in Fort Worth this weekend. These broadcasts are part of NASCAR’s goal of engaging the growing number of Spanish speaking fans in the U.S. and abroad.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers