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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Andrew Benfer is moving from Director of Brand Partnerships at Whistle Sports to Vice President of East Coast Sales at Influential. Influential is the only influencer platform matching brands with social media influencers based on deep data enriched by IBM Watson, making it the world’s premier AI powered influencer marketplace.

 

 

 

 

 

mitú,a digital media brand for Latino millennials, announced a new long-form development, production and talent team to be led by accomplished creative executive David Ortiz. Ortiz will report to Beatriz Acevedo, mitú’s President and co-founder.As head of mitú’s newly restructured team, Ortiz oversees mitú’s scripted and unscripted content strategy, development slate and talent partnerships. Previously, Ortiz served as an SVP at EndemolShine USA.

In addition to Ortiz, mitú expanded its production and talent teams to include the following executives:

Ernie Martinez, a former 10-year Director of On Air Programming at Disney, joins mitú as Vice President of Talent Partnerships and will be responsible for developing a roster of A-list and emerging talent.

Raul Celaya, a 20-year production executive joins mitú as SVP of Content Operations and Production. Previously he was head of production at Astronauts Wanted and Studio 71.

Geometry-  WPP’s largest commercial marketing agency is excited to appoint Amy Gómez as the new North American Senior Vice President, Cross-Cultural Marketing. Off the heels of creating a robust in-house capability this past year, the agency ushers in a seasoned expert to lead them into continued success within this incredible growth area.Amy joins the agency with 20 years of experience as a strategist and client partner helping Fortune 500 clients communicate effectively with diverse consumers. Amy will work in unison with the existing in-house team consisting of Ricardo Trejo and Mafe VillasBoas in the New York Office. The Cross-Cultural marketing practice for Geometry North America will feed cultural expertise and insights into existing client teams and new business opportunities.

 

 

 

Tim O’Sullivan, who set up the multicultural practice at Geometry will be transitioning to a new opportunity closer to his home in Florida.

 

 

 

 

 

McDonald’s Dedicated Agency We Are Unlimited has appointed Mark Mulhern new CEO, effective Jan. 8, 2018. Mulhern is joining the agency from Hearst digital agency iCrossing, where he has served as president for the past two years. Mulhern was also previously an executive VP at BBDO and was an executive at JWT. Mulhern succeeds Brian Nienhaus, who is taking a new, but unidentified role within DDB parent Omnicom. We Are Unlimited has an exclusivity agreement with McDonalds, but that ends in early 2018.

 

 

Nancy Hill, who left her position as president and CEO of the American Association of Advertising Agencies this summer, has started her own consultancy called Media Sherpas.

 

 

 

 

 

Mexico City-based publisher Cultura Colectiva, which has attracted more than 22 million Facebook followers by targeting consumers in the Spanish-speaking world, has also become a force in Hispanic media by partnering with network of creators and researching the content that best jibes with its audience. Now, it has launched Cultura Colectiva Plus, a new hub aimed at American viewers and readers. T he new channel is part of a grand plan to apply his company’s successful formula to a global network. The Company has opened a US headquarters in New York, which will initially house 20 employees and will be opening an in-house video production studio that allows  to co-create original content with brand partners. After launching in the US, the company plans to expand into other international markets to become the leading global media brand for Millennials and Gen Z. Sarah Vander Wal (photo), Executive Director at Cultura Colectiva, told Portada there is a group of executives leading the content studio, from the commercial side and creative side.  Vander Wal is responsible for the development of the U.S. market.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Click here for previous Changing Places editions

FOTO-NestorPerinotNestor Perinot has been appointed Cross Platform Ad Executive at CNN en Espanol. Perinot previously worked at Audio.Ad.

 

 

 

 

 

image1Marie Chalita is joining the editorial team of Hola USA as beauty and community editor based in New York City. Previously Chalita was responsible for Social Media and Community for the U.S. Hispanic market at Televisa Publishing. Among other titles, she managed the social media presence of Cosmopolitan en espanol in the United States.

 

 

 

 

 


Jeff Ihaza
is the managinScreen-Shot-2016-07-08-at-9.02.13-AMg editor of Fusion Media Group (FMG) new English-language music vertical TrackRecord. TrackRecord is a digital project overseen by Univision’s new Music division that will publish daily news stories, in-depth features, profiles of diverse artists, video series, events and documentary projects. Previously Ihaza served as a host for Vice’s cable news channel Viceland and as a contributor to magazines like Fader, GQ and Gawker.

 

 

7aj-nezn_400x400Jordi Oliveres, senior director of music at Univision, will oversee TrackRecord.

 

 

 

 

 

 

LynettePintoTelemundo 47 / WNJU has named Lynette Pinto Vice President of Marketing and Promotions, effective immediately. In this role, Pinto will be oversee the station’s creative services including advertising, marketing and branding. She will report to Cristina Schwarz, President and General Manager, Telemundo 47.Pinto is a seasoned marketing executive who has more than three decades of experience leading Hispanic market-focused advertising, branding and digital campaigns. She joins Telemundo 47 from the Latin American Multichannel Advertising Council (LAMAC), where she served as Vice President for Business Development. Pinto will oversee the station’s creative services including advertising, marketing and branding, and will also work closely with the newsroom.  Pinto earned a bachelor’s degree from the University of Redlands and a Masters in Management (MiM) degree from the American Graduate School of International Management. She resides in Manhattan.

 

descarga (2)GroupM has promoted Susan Schiekofer to Chief Digital Investment Officer for GroupM in the U.S. She will be responsible for all digital implementation across GroupM agencies, reporting to Rino Scanzoni, Chief Investment Officer of GroupM U.S. Her appointment is effective immediately.Schiekofer will succeed advertising pioneer Ari Bluman, who passed away in May.

 

 

 
isaacleeUnivision Communications Inc. (UCI) has appointed Isaac Lee to the newly created position of Chief News, Entertainment & Digital Officer. Lee will continue to report to Randy Falco, president and chief executive officer of UCI. Lee will be responsible for UCI’s News, Entertainment, and Digital content across platforms, as well as the Company’s Music efforts. He will continue to oversee FMG, which includes UCI’s interests in FUSION and El Rey as well as The Root, The Onion, A.V. Club, Clickhole, Flama, Univision Digital and Univision Music. Additionally, he is leading the search that is underway for UCI’s new president of Entertainment.  Lee has been leading journalistic teams for nearly 20 years at prominent publications serving Spanish-speaking audiences in the U.S. and Latin. He joined UCI in December 2010.

 

 

 

descarga (1)Nancy Hill is stepping down from her position as president and CEO of the American Association of Advertising Agencies from June 2017. She has been with the ad agency trade association since 2008.

 

 

 

 

 

paul-franklin-armando-nunez-cbsPaul Franklin is CBS Television Distribution’s new president. Armando Nunez, who has overseen both CBS TD and CBS Studios International for the past four years, will now focus solely on his role as president and CEO of Studios International. Franklin was most recently executive VP and general sales manager at 20th Television and MyNetworkTV, where he spent 10 years.

 

 

 

AAEAAQAAAAAAAAVvAAAAJGQ1MTQ1MTE5LWNiYmEtNGVlMi05MDY2LWQyNjY4ZDczMmFkNgFlorida-based Schwartz Media Strategies, a public relations and digital media firm, has promoted Yudi Fernandez to Vice President, according to HispanicAd. Fernandez is active in the Miami community, serving as a member of the PRSA Miami Chapter and on the Greater Miami Chamber of Commerce Real Estate committee.

 

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