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A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • The Chicago Cubs’ new TV network, Marquee Sports Network, will cost $4 a month to audiences, the Chicago Tribune reported. Scheduled to launch in February, the network will be the exclusive local TV home of Cubs games.

 

  • MastercardGrand Slam champion Naomi Osaka became a Mastercard ambassador, becoming the first professional tennis player to wear the Mastercard logo – on her visor – in competition. “As Asia’s first world number one player, she is an inspiration not just to her fans in Japan and the region, but to young girls and boys the world over. We see our relationship as an opportunity for us to enable her – as a consumer and our brand ambassador – to experience all the security and convenience of our payment products and services,” said Raja Rajamannar, chief marketing, and communications officer, Mastercard.

 

  • Major League Baseball is bringing its All-Star Game to Atlanta, cementing plans for a 2021 appearance at SunTrust Park. The game had previously been played at Atlanta Stadium in 1972 and at Turner Field in 2000.

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  • Facebook and Instagram announced fan engagements that will run throughout the NBA Finals, which include Facebook Stories contribution stickers, Fan stickers and Polling on Facebook, while Instagram will serve up Instagram Shopping, and an Instagram Story takeover, that will see the NBA partner with the official @Instagram account to help generate Instagram Stories content from Game 2 of the NBA Finals.

 

  • Combate AmericasCombate Americas announced that Cricket Wireless will continue to serve as the exclusive wireless sponsor of the organization. In addition to its presenting sponsorship at “Reinas” and upcoming events, Cricket and Combate have developed a 17-piece video series to give fans a closer look into fighters’ everyday lives.

 

A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.

  • WeiboChinese social media giant Weibo is interested in entering the global sports rights market. Zhang Zhe, Weibo Sports’ senior operations director, told the AFP it is interested in tapping into global media for direct-to-consumer (DTC). “In China, we want to go deep to tier three, tier four cities to get more users,” Zhang stated. “On the other hand, we want to go abroad and find new countries and people who are waiting to use Weibo.”

 

  • Nascar is introducing a tiered partnership system, to update its sponsorship strategy. The new model is seeking close to US$20 million each year for top-tier deals. As part of the arrangement, the premier series would just be known as the Nascar Cup Series, rather than the title-sponsored Monster Energy Nascar Cup Series. According to 2011 data, 20% of NASCAR’s followers are multicultural fans, 9% were Hispanic and 8% African-American.

The Portada Brand-Sports Summit in Los Angeles on March 15, 2019 (Hotel Loews Santa Monica) will provide a unique setting for brand marketers to learn about the opportunities sports and soccer content offers to engage consumers in the U.S. and Latin America.

  • ApplegateApplegate Farms will become the “Official Natural and Organic Meat of MiLB,” the first-ever partnership in the category for Minor League Baseball. Applegate will have dominant positioning throughout the MiLB digital network. As part of the agreement, Applegate’s messaging will be featured in ballparks. According to MiLB, over 18.3-million U.S. Hispanics designate themselves as fans of Minor League Baseball, behind only the NBA and MLS.

 

  • 72andSunny has become the NFL’s new lead creative agency, replacing WPP’s Grey. “An important element [72andSunny] will bring to the NFL is not only how to excite our core audience, but also how to engage and recruit the next generation of football fans and their relationship with our sport,” Tim Ellis, NFL CMO, stated. NFL viewership among Hispanics has increased by 28% in the past five years alone, according to a 2016 Nielsen report.

 

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