Multicultural Marketing Today: Officially Dead or More Important than Ever?
The fate of multicultural marketing is a hot-button topic, with some saying it’s officially “dead” and others arguing that it should be more important today
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The fate of multicultural marketing is a hot-button topic, with some saying it’s officially “dead” and others arguing that it should be more important today
The podcast advertising market is becoming a force to be reckoned with. In fact, marketers are projected to spend over US $1 billion by 2021
Multicultural marketing moves and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Multicultural marketing moves and more changing places. People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Pepsi announced an integration with Telemundo’s, through which it will become the first-ever beverage sponsor of La Voz, the Spanish-language edition of NBC’s “The Voice.” As
2020 promises to be an exciting year in marketing. We asked brand and media agency executives that are part of the Portada Council System where
Realogy’s Karim Amadeo has been promoted to Manager, Multicultural & Growth Market at Realogy Holdings and CENTURY 21. We touched base to learn more about her new position and Realogy’s multicultural marketing strategy.
Through a morning of bespoke workshops and pre-scheduled 1:1 meetings, an afternoon of open conference sessions and a fun evening, Portada Los Angeles will provide attendees an ideal platform to gain new business and intelligence.
For brands interested in connecting with the Caribbean Hispanics in the U.S., baseball could represent the right platform to start a long-term consumer-brand relationship.
ANA announced the winners of the 2019 Multicultural Excellence Awards in 12 categories during the ANA’s 2019 Multicultural Marketing & Diversity Conference. Nike won the Best in Show award for the “Dream Crazy” spot.
A summary of the most relevant consumer insight research in the U.S. and U.S. Hispanic markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
Portada’s new report, ‘How Brands Engage U.S. Hispanics: New Segmentation Approaches’, sheds light on how brand marketers can better reach this multicultural segment.
We sat down with Alex Gallegos, Senior Director, Sales & Marketing at L.A. Care, to discuss healthcare marketing initiatives for Hispanic Americans in Los Angeles. In this exclusive interview, Alex talks about L.A. Care’s marketing tactics and media mix.
This year, Pandora is presenting the ANA Multicultural Marketing & Diversity Conference, which will take place on November 6-8 in San Diego, California.
We talked to Terry Sell, national truck manager at Toyota Motor North America, about Toyota’s recent soccer campaign featuring Jorge Campos. Through “Choose the Toughest Field”, the car company has managed to reach out to three audiences: Hispanics, soccer fans, and car lovers.
Portada touched base with audience measurement experts to gather insights around the problem of under-representation of multicultural audiences in segmentation and measurement.
We caught up with Kia Motors America’s Eugene Santos, Senior Manager, Multicultural Marketing, about Kia’s new multicultural campaign, Driving Forces. Anything related to the Hispanic market comes to Santos’ desk first, so he knows a thing or two about how to market to Hispanic consumers. He told Portada New York 19’s audience all about Kia’s first time using influencer marketing to target Hispanics.
NFL extends Facebook partnership until 2020. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.
Digo Hispanic Media and NGL Collective have announced an exclusive partnership. NGL’s Studio division will create custom content that will be anchored on Digo’s network of publishers and culturally relevant sites.
MLB teams could generate fUS$11 million from jersey patch deals. Here you’ll find a weekly summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop-shop.