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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Domino’s Pizza

Domino's PizzaDomino’s launched an unprecedented Spanish-language campaign highlighting the story of Domino’s franchisee Reece Arroyave He began with handing out flyers, taking calls and making pizzas – and has now reached the height of Domino’s franchise ownership at his ten Chicago-area locations. The television campaign begins today, June 27, nationwide and is the first story of its kind for Domino’s. “We are so proud to help tell Reece’s story, which is one that truly defines what Domino’s is all about,” said Patrick Doyle, Domino’s Pizza president and chief executive officer. “He is one of the many who have worked extremely hard, seized opportunity and are now able to call themselves Domino’s franchise owners.” Arroyave, who was born in Medellin, Colombia, and raised in Libertyville, Ill., will make his national television debut when the ad begins today.

  • Vodafone-McLaren-Mercedes

Vodafone McLaren Mercedes has launched a Spanish language version of its official website – engaging millions of native Spanish-speakers and underlining the team’s commitment to creating an increasingly accessible, dynamic and engaging digital presence. The Spanish site – http://es.mclaren.com/formula1 – which launches ahead of the British Grand Prix at Silverstone, is also complemented by a new all-Spanish Twitter feed. @McLarenF1es will replicate the activity of the team’s official feed, @McLarenF1, which recently changed its name to improve accessibility and further enhance reach and engagement. The new Spanish website and Twitter account also reflects not only a significant uplift in interest from Mexico following the signing of Sergio ‘Checo’ Perez, but also the large Hispanic population in the USA who are increasingly activating digital content through mobile devices.

  • Honda Acura

Honda Acura MDXHonda is targeting female drivers for its redesigned 2014 Acura MDX sport wagon with the luxury brand’s most expensive advertising campaign yet. Honda is investing US$ 78 million in the media buy. Using the slogan “Made for Mankind,” a female narrates the moody ads showing women hiking a mountain ridge, dancing and interacting with a robot. The 60 second TV commercial debuts during the National Hockey League’s Stanley Cup Finals this month, while the full campaign starts July 7, Tokyo-based Honda said. Honda is betting the ads will boost Acura sales that have fallen 25 percent in the U.S. from a peak of 209,610 in 2005. The advertising was created by Mullen.Gary Robinson, manager-Acura national advertising and brand, called it “the biggest launch in Acura history in terms of scope and dollars … double what we spent on the RDX.” Acura spent $39 million on the national launch of the RDX in 2012, according to Kantar Media.

  • Dallas Hispanic oriented retailer occupies large retail space

An El Rancho grocery store and a bazaar operated by an Elgin, Ill.-based retailer are planned for the former Kmart shopping center at the southwest corner of Felix Street and Interstate 35, the Fort Worth Star Telegram reports.Now called Felix Square, the Hispanic-oriented grocery store will occupy a 34,000-square-foot building adjacent to a McDonald’s restaurant, and the bazaar will go in the 84,000-square-foot former Kmart, said Luis Pina with Accent Commercial Real Estate in Dallas.Pina, Jake Jordan and a Houston investor, JSCAM, bought the 15-acre site in south Fort Worth, near Interstate 20, in October. Accent is managing and redeveloping the property.Another multi-tenant building on the property will also be redeveloped, Pina said. Those tenants include Family Dollar, Metro PCS, ATI, Azteca Dental, a medical clinic and a construction uniform store.

  • Motorola

Motorola has chosen Publicis´s Digitas to handle its global media buying and planning. The account was managed by Mindshare for last 8 years.The account was changed without a review. Razorfish continues with the digital global account.The account is estimated in UDS550 million

  • Cars.com

Cars.com, the premier online resource for buying and selling new and used cars announced today the launch of a collaboration with Disney for the soon-to-be-released film, The Lone Ranger. The new drama-filled, action-adventure movie will be in theaters starting July 3. In the meantime, fans can visit www.Cars.com/nodrama for special trailer footage from the movie. “Our media campaign for this year is designed to reach a huge audience of car shoppers–first we kicked things off with the Big Game, more recently with a NASCAR partnership, and now with Disney, one of America’s most beloved brands,” said Linda Bartman, Cars.com’s Chief Marketing Officer. “We’ve succeeded at building awareness for our new campaign and overall brand since the launch of the new ads, and this Disney integration will continue to keep that momentum going forward.” The new integration with Disney follows the format of the site’s 15-second commercials, which offer dramatic alternatives to drama-free car shopping on Cars.com. In this collaboration with Disney, shoppers who love drama in the movies can go see The Lone Ranger in theaters, those that hate drama when car shopping can go to Cars.com.
From June 24 through July 14, a limited number of promo codes worth up to $13 toward a ticket to the film will be available to fans who visit www.Cars.com/nodrama and watch movie trailer footage from Disney’s The Lone Ranger. Fans can also catch special ALL DRIVE. No drama. T.V. commercials and digital ads featuring footage from The Lone Ranger.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

motorola.mobile

Motorola has chosen Publicis´s Digitas to handle its global media buying and planning. The account was managed by Mindshare for last 8 years.

The account was changed without a review. Razorfish continues with the digital global account.

The account is estimated in UDS550 million.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

              • Motorola
                Google-owned Motorola has appointed Publicis Groupe’s Digitas to handle global media duties, sources told MediaPost. Those duties, which were shifted without a formal review, had previously been handled by WPP’s Mindshare. The latter agency had handled the account for the past eight years. The company spent an estimated $550 million on ads worldwide in 2011, according to sources.
                • CDC
                  CDC (Center for Disease Control) just announced the newest HIV testing campaign  campaign under the CDC Act against AIDS initiative REASONS/RAZONES. The bilingual campaign is the agency’s first national effort to encourage HIV testing among Latino/Hispanic gay and bisexual men, who are among those hardest hit by HIV in the United States. The campaign also includes information about accessing fast, free, and confidential HIV testing. The campaign’s bold images will appear in mobile and online advertising, national and local print and outdoor/transit advertising and will be the focus of a media relations effort to generate print and broadcast news stories. The campaign asks gay and bisexual Latinos “What’s your reason?/¿Cuál es tu razón?” for getting an HIV test through a series of campaign materials that feature men sharing their personal reasons for getting tested for HIV. REASONS/RAZONES uses images of family, friends, and partners to emphasize a strong sense of self, family, and community.
                  • JAKKS Pacific
                    U.S. toymaker JAKKS Pacific, Inc. announced a deal with Televisa and Univision Communications to further expand its licensing relationship for the “El Chavo” brand. As part of this new agreement, JAKKS will have rights to manufacture, distribute and market consumer products inspired by “El Chavo,” the highly popular comedy series that airs in the U.S. and in Spanish-speaking countries worldwide. Currently the North American Master Toy licensee, JAKKS will now have rights to various product categories that extend well beyond toys. These categories include party supplies, back-to-school, home décor and bedding, housewares, health and beauty and apparel accessories. The most-watched television sitcom in Mexican history, “El Chavo” was made famous by comic Roberto Gómez Bolaños over four decades ago.
                • Lexus
                  To launch the new 2014 Lexus IS sport sedan, the automaker week debuted several new TV spots last week, including Intense, targeted to Hispanic audiences. The new spots “celebrate the independent spirit of the IS,” and were produced to appeal to different audiences: Two general-market spots (Crowd and Color Shift) were created by Lexus’ agency of record, Team One. Two other spots, targeting African-Americans and Hispanics, respectively were developed by the automaker’s multicultural agency Walton Isaacson.
                  • ampm
                    Convenience store retailer ampm is sponsoring Alianza de Futbol events in California and Arizona. It marks the second time the two are teaming up for events in California and the first time in Arizona. “It’s an uplifting and rewarding experience to support children and young adults in the Hispanic soccer community,” said Donna Sanker, ampm marketing vice president.  Qualifier events will be held in San Francisco Long Beach, Santa Ana, Oxnard, Palm Springs, Calif. and in Phoenix. The main showcase events will be held at the San Bernardino Soccer Complex in San Highlands, Calif. on Aug. 3-4 and Aug. 10-11. Founded in 1978, Los Angeles-based ampm has more than 950 convenience stores in California, Oregon, Washington, Nevada and Arizona. Alianza de Futbol is an Hispanic soccer association in the United States, and specializes in scouting, sustaining and advancing amateur players to the next level in their sporting careers.
                    • Taco John’s
                      Taco John’s is deploying the FreedomPay Commerce Platform across more than 400 locations in a bid to position the West-Mex quick service restaurant chain for nationwide recognition and growth.”The FreedomPay Commerce Platform is an important foundation for our plans to drive growth and increase the long-term value of the business,” said Taco John’s CEO Jeff Linville. “Our new platform will allow us to better connect with
                      our customers in today’s increasingly hyper-connected world.”With the
                      cloud-based FreedomPay Commerce Platform, Cheyenne, Wyo.-based Taco John’s can now leverage on-demand access to applications and services anytime, anywhere including gateway payments, incentives, loyalty and enterprise security solutions.
                      • Tyson Foods
                        Tyson Foods Inc. acquired the assets of Circle Foods LLC, a producer of Mexican foods, from Montreal investment firm Claridge. This continues the company’s strategic expansion of its value-added foods portfolio.The deal, which gives Springdale, Ark.-based Tyson Foods a Mexican food factory in southern California, was completed on June 1. Terms of the deal were not disclosed.According to a company news release, Tyson Foods does not plan any significant operational changes and intends to keep the existing Circle Foods management and production team in place to grow its business. The operation currently has approximately 600 full-time employees.Circle Foods’ 159,000-square-foot facility in San Diego was built in 2008 and produces burritos, chimichangas, enchiladas, quesadillas, tacos and tamales, as well as tortillas and Indian flatbreads.

 

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Hispanic Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics of more than 3,000 Leading Agency and Marketing/Advertising Directors who are targeting Hispanics. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

nextel.pripNextel Brand, NII Holdings, and Motorola Mobility have launched in Argentina the “Prip Wi-Fi” Service.  Designed by Motorola, Prip uses a software-based service that is integrated with Nextel’s wireless network and is accessed via an icon on the handset. The service allows Nextel customers to connect with other PTT users via Nextel Argentina’s Wi-Fi network or while roaming.