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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan  347-961-9516 or e-mail him at jennifer@portada-online.comSEE A DEMO OF THE DIRECTORY!

 ::: Tourico Holidays ::: Morgan Stanley – Spark ::: Topper – “Amatour”:::  CBSé / #UnEmojiParaElMate :::

  • Tourico Holidays

aiHvhe1Z_400x400Tourico Holidays, a global leader in wholesale travel brokerage, is increasing the size of its team in Latin America – and hosting a series of partner workshops for travel suppliers throughout the region, to continue its growth in this burgeoning travel market. A number of hotels, airlines, car rental companies, vacation homes, activities and transfer businesses throughout the Latin American region currently utilize Tourico to distribute their inventory through its global network of independent travel agents and resellers. Tourico has 25 employees in offices stationed in Cancun, Mexico, Mexico City, Mexico, Buenos Aires, Argentina and Sao Paulo, Brazil. The company plans to dedicate another 15 employees in Latin America by January 2016. By introducing additional personnel and new partner resources, Tourico plans to increase sales in the Latin American region by 80% in 2016.

  • Morgan Stanley

9ycMSrlc_400x400Banking giant Morgan Stanley will move its global media agency business back from Interpublic’s BPN to Spark in 2016.The decision follows the appointment of Mandell Crawley to its new marketing lead about a year ago.Stanley succeeded Susan Smith Ellis, who left the firm in July 2014 and was responsible for moving the media account from Publicis Groupe’s Spark to Interpublic Group of Cos’ BPN.In 2009, Morgan Stanley was a nearly US$40 million dollar account, but the company’s spending on domestic measured media dwindled to US$10.3 million in 2014, according to Kantar Media.

  • Topper

descarga (11)Topper has released its new campaign “Amatour”, which consists of 4 videos narrated by athletes in first person. They are all related to football, tennis, rugby and running; through emotional personal stories they all reflect the values Topper wants to recover. The campaign stars Leandro Sosa (player at JJ Urquiza), Hindú Club (Rugby), Daniel Orsanic (captain of the Argentine Davis Cup team) and Elisa Forti (80 year-old runner) .The videos will be uploaded every week to www.facebook.com/Topper.Oficial and www.youtube.com/user/Topper. The first of these videos is already available on those channels. The campaign also intends to involve the audience encouraging telling their own story. Every week a story will be chosen and awarded with brand products.

  • CBSé / #UnEmojiParaElMate

descargaAgency Room 23 has developed the campaign #UnEmojiParaElMate for CBSé, with the aim of including the “mate” as an Argentine emoticon. As part of the campaign, the brand opened a petition through Change.org, the largest platform of demands globally, in order to get 15,000 signatures so as the Unicode Consortium includes the mate as a representative emoticon of the Argentines’ preferred infusion.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 12 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-961-9516 or e-mail him at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • Hankook Tire America

c775f413681f85dd5d7253b915212e5e_400x400Innocean USA won the Hankook Tire America account, following a review. Cheil Worldwide previously handled the account. The Huntington Beach-based agency is tasked with developing Hankook’s first advertising campaign in the the US market. The campaign, “Never Halfway,” consists of TV, print, digital and social media elements. (Horizon Media and Innocean recently created Canvas Worldwide with Hyundai and Kia as its main clients).

 

 

  • MGM Resorts International

KyDO2c61_biggerMGM Resorts International has appointed McCann and PHD its creative and media agencies of record, respectively, following a review.MGM will continue to work with other agencies on some of its U.S. brands. McCann and PHD will begin work in 2016.The shops will be tasked with campaign work for propierties like Bellagio, ARIA, Vdara, MGM Grand, Mandalay Bay, Delano Las Vegas, The Mirage, New York-New York, Monte Carlo, Luxor, Excalibur and Circus Circus and MGM Grand Detroit. MGM spent US$34.9 million on domestic measured media in 2014, according to Kantar Media. This latest agency effort represents a consolidation of media dollars, “not an increase,” according to the MGM spokeswoman.

  • Spalding

ierkw_X9_400x400Spalding, a sports gear brand, has named Walton Isaacson agency of record following a competitive pitch. In recent years the brand has not had an AOR but assigned projects to various agencies.Spalding wants to establish a global messaging platform that will serve as a foundation on which to build communications across multiple channels.Walton Isaacson’s first work will break in a new campaign launching next February, which will feature athletes of all levels.

 

  • Morgan Stanley

9ycMSrlc_400x400Banking giant Morgan Stanley will move its global media agency business back from Interpublic’s BPN to Spark in 2016.The decision follows the appointment of Mandell Crawley to its new marketing lead about a year ago.Stanley succeeded Susan Smith Ellis, who left the firm in July 2014 and was responsible for moving the media account from Publicis Groupe’s Spark to Interpublic Group of Cos’ BPN.In 2009, Morgan Stanley was a nearly US$40 million dollar account, but the company’s spending on domestic measured media dwindled to US$10.3 million in 2014, according to Kantar Media.

  • Pfizer/ Allergan PLC

ceca9b6e9b2c3af656aad2448e034455_400x400New York-based Pfizer Inc. and Allergan PLC have agreed to a US$155 billion merger that would create the world’s biggest drug maker by sales, adding more advertising power to one of the most formidable marketers in the U.S.Pfizer spent about US$1.4 billion on measured media in the U.S. last year, making it the seventh largest advertiser in the country, according to Kantar Media. Allergan spent US$267 million.

 

 

  • Wendy’s

descarga (2)Wendy’s® is bringing together aged Gouda and Swiss Gruyere Cheese Sauce with their oven-baked bacon as star players in Wendy’s new Gouda Bacon Cheeseburger.The Gouda Bacon Cheeseburger and Bacon Fondue Fries are the latest limited-time offers from Wendy’s. The fast food chain is releasing New TV spots and a digital video that acts as a trailer for the fictional movie “Gouda Bacon Cheeseburger: A Cheesy Underdog Story” on Nov. 30. Former football stars Terrell Owens and Vince Young star as Gouda and Gruyere, respectively, benchwarmers on a football team who get their chance to shine playing with a smaller player named Bacon.Mr. Owens also stars in a couple of audition-tape style videos that will air online. Publicis North America worked on TV and radio spots and the trailer video; VML was the digital agency on other content such as “behind-the-scenes” footage including the audition tapes; Starcom MediaVest was the media buying agency; Saatchi X worked on merchandising; and Ketchum is handling.Visit Wendy’s YouTube channel to watch behind-the-scenes videos starting on November 30.

  • Domino’s Pizza

GMUUGCGW_400x400Domino’s Pizza is offering 50 percent off all menu-priced pizza orders placed online for 10 days straight – its longest stretch yet- till Sunday, Dec. 6.The 50 percent off deal is only available on menu-priced pizzas ordered through Domino’s digital ordering channels which include Domino’s website (www.dominos.com), and the iPad®, iPhone®, Android, Windows Phone 8 and Kindle Fire® apps.Nearly 50 percent of Domino’s sales in the U.S. are placed through digital channels.

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