Golf Becoming a Growth Opportunity for Brands with Latinos
Increased accessibility to the sport in the U.S. and the work of organizations like The First Tee means more opportunities and potential business expansion.
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Increased accessibility to the sport in the U.S. and the work of organizations like The First Tee means more opportunities and potential business expansion.
MLB announced a slate of games as it returns to Mexico next year with regular-season and spring-training contests. Spreading the participation across multiple markets and multiple months will give MLB it’s most consistent on the ground presence in Mexico ever.
The Los Angeles Dodgers and San Diego Padres will play three games in the “MLB Mexico Series” this weekend in Monterrey. Much like the Puerto Rico Series in April, the Mexico games represent an embracing of the Latino influence on baseball and a signal to marketers that the sport is thriving across Latin America.