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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Publicis Groupe announced the appointment of a Groupe-level leadership team in Latin America (LATAM), as part of the ongoing implementation of its country model across eight key markets globally. Under this model, each market is led by a central leadership team:

 

 

 

 

Monica Gadsby, CEO of Publicis One LATAM, is appointed to the newly-created role of CEO of Publicis Groupe for all of the LATAM region, now including Mexico.

 

 

 

Alejandro Cardoso, President and CEO of Publicis Communications Mexico, is appointed to Regional Executive Chairman. He will work closely with Gadsby to integrate and implement the Groupe’s client-centric Power of One model.

 

 

 

 

The Groupe will also implement its country model in Mexico under the leadership of Marta Ruiz-Cuevas, CEO of Publicis Media Mexico, who is appointed to the newly-created role of CEO of Publicis Groupe in Mexico. Ruiz-Cuevas participated in Portada´s Council System.

 

 

 

 

 

Claudia Restrepo has been recently promoted to Senior Director External Communications of Liberty Latin America, a leading telecommunications company operating in over 20 countries across Latin America and the Caribbean.

 

 

 

 

 

R/GA has announced that Sean Lyons, the company’s US President, will assume the role of Global CEO on January 2, 2019.  

 

 

 

 

 

 

GroupM, WPP’s media investment group, announced Marc Bignell as Global Head of Trading.

 

 

 

 

 

 

Agency We has appointed Alexandre Ugadin Operations Director.

 

 

 

 

Facebook has appointed Rapha Vasconcellos as head of its Creative Shop, the social networking giant’s in-house hub.Based in the U.S., Vasconcellos will be tasked with managing a global team of 300 employees across 38 markets.

 

 

 

 

 

Avon Products, Inc. announced the appointment of Jorge Leonardo Palomera Ruiz as General Manager, Central America and Dominican Republic, effective November 5, 2018.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Publicis ONE – Monica Gadsby, Joseph Piazza, Karen Lim ::: Agency Dynadmic  ::: La Voz Media Group – Michael Jones ::: Rebecca Messina – Beam Suntory ::: Magdalena Fernández Villa – agency Marlon :::

Click here for previous Latam Changing Places editions
descarga (2)Publicis One has announced a new global and regional leadership. Publicis One is the umbrella organization for Publicis agencies in 50 countries and does not include the U.S.  As part of this new structure, Monica Gadsby, who was in charge of the overall Americas, including the U.S. Hispanic market, at Starcom Media Vest, is the new  Chief Executive Officer for Latin America at Publicis One.With 28 years of experience in advertising across the U.S. Multicultural and Latin America markets, Monica is seen as a pioneer in diversity marketing – having started and developed the top two U.S. multicultural media agencies today, Tapestry and 42 Degrees. Over the last six years, Monica doubled Starcom Mediavest Group’s revenue in Latin America

Joseph Piazza is the new Chief Financial Officer, Latin America. Joseph began his finance career in advertising with IPG agencies including McCann-Erickson and Initiative Media. Over the last eleven years, he has been at Publicis Groupe agencies including ZenithOptimedia, SMG and Vivaki, where he worked extensively with markets in Latin America..

Karen Lim is the new Global Communications Director. With 14 years of experience in marketing and communications, Karen has spent the bulk of her career specialising in communications for advertising agency networks including Ogilvy & Mather, McCann Worldgroup and Leo Burnett.
ZJosF24m_400x400Dynadmic is opening a new office in Mexico, as part of their expansion plans in the region. The company already had a commercial staff in the country, where it works with 645 million impressions. They expect to grow their Mexican operations by 120% with the new office structure, which will also cover operations in Colombia, Chile, and Argentina.

 

 

AAEAAQAAAAAAAAJAAAAAJDg1MjhjYTE3LWM4MDItNDYzYS1hNGZlLTA2MGZjMzA5YWZjZA Krumholz Lara continues as CEO for Latin America.

 

Valérie Behr will be the new LatAm Sales Manager.AAEAAQAAAAAAAANHAAAAJDA4NDkwYWE0LTRjNmItNGNhOS05NzFmLTNjMmQyY2E4ZDYwMQ

 

 

 

 

unnamedEntrepreneur Michael Jones has joined La Voz Media Group’s Advisory Board. Mr. Jones an Internet entrepreneur and investor is currently the founder and CEO of Science Inc. in Los Angeles,where he has lived since 1997.Jones founded, advised, invested and sold numerous businesses, including application platform Userplane, which he led from startup to its acquisition by AOL; Tsavo Media; MoVoxx; People Media; Brizzly; and Myspace. Read More.

 

 

 

descarga (8)Coca-Cola Company senior vice president, marketing and innovation, venturing and emerging brands Rebecca Messina is officially joining Beam Suntory as senior vice president and global chief marketing officer on April 25th. Messina will serve on the company’s executive leadership team and report to chairman and chief executive officer Matt Shattock.At Coca-Cola, she was responsible for leading brand strategy and growth for the company’s portfolio of emerging brands.Coca-Cola created a new USA Operations division to oversee Messina’s role.

 

 

 

descarga (7)Magdalena Fernández Villa has joined  agency Marlon in Argentina as Account Director. Fernández Villa comes from Leo Burnett, where she served as  Account Supervisor for Banco Hipotecario and Samsung.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)

For prior Changing Places editions, click here.

unnamedEntrepreneur Michael Jones has joined La Voz Media Group’s Advisory Board. Mr. Jones an Internet entrepreneur and investor is currently the founder and CEO of Science Inc. in Los Angeles,where he has lived since 1997.Jones founded, advised, invested and sold numerous businesses, including application platform Userplane, which he led from startup to its acquisition by AOL; Tsavo Media; MoVoxx; People Media; Brizzly; and Myspace. Read More.

 

 

 

 

descarga (2)Publicis One has announced a new global and regional leadership. Publicis One is the umbrella organization for Publicis agencies in 50 countries and does not include the U.S.  As part of this new structure, Monica Gadsby, who was in charge of the overall Americas, including the U.S. Hispanic market, at Starcom Media Vest, is the new  Chief Executive Officer for Latin America at Publicis One..With 28 years of experience in advertising across the U.S. Multicultural and Latin America markets, Monica is seen as a pioneer in diversity marketing – having started and developed the top two U.S. multicultural media agencies today, Tapestry and 42 Degrees. Over the last six years, Monica doubled Starcom Mediavest Group’s revenue in Latin America  (Read about: Publicis Media’s new Multicultural Structures to be announced soon.)

descarga (3)Comcast Cable has announced the promotion of Javier Garcia to Senior Vice President and General Manager of Multicultural Services. Javier joined Comcast in late 2014. Prior to Comcast Cable, he served as the General Manager of Yahoo’s U.S. Hispanic business and led monetization, partnerships and operations for the company’s premium media, programmatic, and native advertising businesses.

 

 

 

26BFEF86D-CC6E-DEA2-9F75A885C3260F28Telemundo Network has named Mario Ruiz as Senior Vice President of Music and Entertainment Projects, effective immediately. Ruiz will continue to report to Luis Silberwasser, President of the Telemundo Network, and will be based in Miami. Previously, Ruiz was Senior Vice President, Talent Development & Strategy.

 

 

 

 

34b546dTelemundo 48 Area de la Bahia / KSTS has announced that Arlen Fernández has been named Reporter for Noticiero Telemundo 48 at 5:30, 6 and 11 PM. Fernández, whose first day at KSTS will be Monday, April 4, will join Telemundo 48’s dynamic team of reporters to deliver live, local breaking news for the Bay Area’s Hispanic community alongside news co-anchors Blanca Garza and César Bayona, weather anchor Gabriella Dellán and sports anchor Gabriel Sotelo.Fernandez joins Telemundo 48 from Univision Communications.Nicaragua, Fernández launched her journalism career at Canal 2, a local television station in Nicaragua. Fernández recently moved from Miami, Florida and has relocated to San Jose, California.

 

descarga (1)Telemundo has appointed Mara Arakelian to Senior Vice President of Talent Management, according to HispanicAd. She will lead a unified talent strategy across all divisions of NBCUniversal Telemundo Enterprises.  She replaces Mario Ruiz who was recently named Senior Vice President of Music and Entertainment. Arakelian will report to Luis Silberwasser, President of the Telemundo Network, and will be based in Miami and Mexico.

 

 

 

 

descargaFormer AOL and Razorfish boss Bob Lord has joined IBM as chief digital officer, according to Mediapost.

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After losing several major accounts in the U.S. including Walmart, Publicis agencies (which include Starcom Media Vest, Zenith Optimedia  and Spark) are in the midst of a major reorganization which includes changing responsibilities for their leading executives. The reorganization includes key positions in the media buying units targeting the multicultural/U.S. Hispanic market.

Monica Gadsby, who until recently led Starcom throughout the Americas, has just been appointed Chief Executive Officer of Publicis One in Latin America. Publicis One is the global communications enterprise that unites all Publicis Groupe agency brands’ capabilities and expertise under one roof in about 50 countries (excluding the U.S.).

Another executive  who left the Publicis Media U.S. organization is Guillermo”Memo” Abud, VP Digital Director, Mediavest 42° in New York City, who a few weeks ago joined Batanga Media as Head of Global Business & Programmatic.

Multicultural Structures

A spokesperson at Publicis tells Portada that “multicultural structures within Publicis Media in the US are being finalized and will be announced soon.” What we do know for now is that Tim Jones, Regional CEO for the Americas of Publicis Media, is also overseeing multicultural markets.

In addition, it also was recently announced that  there will now be four conglomerates operated by Starcom, Zenith, Mediavest Spark and Optimedia Blue 449, which will continue to deliver advertising services to its clients around the world. This means that Optimedia is merging with Blue 449 and Mediavest with Spark.

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Publicis One announced its global and regional leadership, nominated by Jarek Ziebinski, Chief Executive Officer. Publicis One is the global communications enterprise that unites all Publicis Groupe agency brands’ capabilities and expertise under one roof in about 50 countries. With more than 7,500 employees, the PublicisOne operation is spread across Latin America, Europe, Middle East, Africa and Asia. Monica Gadsby will be leading the Latin American unit.

“At the beginning of this year we started a very significant transformation of Publicis Groupe that
includes the creation of Publicis One, a new global communications enterprise. As we embark on this journey, our very first mission is to create a strong leadership team.” said Ziebinski. “The new Publicis One team comprises experienced leaders who represent the crème de la crème of Publicis Groupe talent, bringing diverse backgrounds, skill sets, entrepreneurial mindset and a brand agnostic approach to our work.”

Monica.Gadsby.2009_preferredIn Latin America, Monica Gadsby, until recentlyCEO of Starcom Media Vest troughout the Americas, has been appointed as the regional Chief Executive Officer while Joseph Piazza has been named regional Chief Financial Officer.

In Asia, Nicolas Menat has been appointed regional Chief Executive Officer and Ricardo Roces regional Chief Financial Officer.

To ensure adequate attention is given to all markets within the complex region of EMEA – which covers 25 countries- Johan Parmentier has been appointed to regional Chief Executive Officerfor Benelux, Misa Lukic has been tasked to lead Central Eastern Europe as regional Chief Executive Officer and Kevin Tromp as Chief Executive Officer for Africa. Parmentier, Lukic and Tromp will be supported by David Clark, who has been named regional Chief Financial Officer for EMEA.

Maurice Lévy, Chairman & CEO, Publicis Groupe said, “Publicis One is a totally new approach to the market with end-to-end solutions. I am convinced that under the leadership of Jarek Ziebinski, Publicis One will deliver the very best to our clients, attract the best talents and offer great career opportunities to be the greatest agency in each market. I have great confidence in the team chosen by Jarek.”

What: Victor Garcia has been appointed SVP, Managing Director for SMG Latin America at Starcom Mediavest Group. In addition, ZenithOptimedia named Diego Fernandez,  who formerly held Garcia’s new role, SVP, Client Services, Latin America.
Why it matters: Garcia will report to Monica Gadsby, CEO, US Multicultural & Latin America.Fernandez will report to Sergio Lorca, CEO, Iberia and Latin America, ZenithOptimedia.

3YDlqHHn_400x400 yBuhgoyv_400x400Starcom MediaVest Group has appointed Victor Garcia to SVP, Managing Director, SMG Latin America.  Diego Fernandez, who formerly held the role, has moved to ZenithOptimedia to take up the new role of SVP, Client Services, Latin America.

Garcia, formerly head of business development for SMG Latin America, will now lead operations for the division in Miami and across Latin America.  Garcia will report to Monica Gadsby, CEO, US Multicultural & Latin America.Garcia has been with SMG since 2006, most recently serving as SVP, Americas Business Development, where he led business development and revenue growth for Latin America and SMG’s US Multicultural business.  During his tenure as new business lead, Garcia led over 25 new business pitches, supporting and developing unique and innovative opportunities for SMG’s global clients and carving strategic media alliances that have been first of their kind.  Garcia demonstrated a level of innovation that supported significant revenue growth across clients and delivered best in class results. Prior to his new business role, Garcia was VP, Media Director at SMG, working across several agency brands within the SMG network managing clients such as Kelloggs, Darden, H&R Block, and Walgreens.  Garcia is fluent in English and Spanish and holds a B.A. from Florida International University.

053d3e2Reporting to Sergio Lorca, CEO, Iberia and Latin America, ZenithOptimedia, Diego Fernandez will have responsibility for regional clients and will lead operations for Latin America. Based at ZenithOptimedia’s Miami office, Fernandez will join ZenithOptimedia’s Leadership Team for Latin America.In his leadership role at SMG Latin America, Fernandez had regional responsibility for clients including Mondelez, Kellogg’s, and Samsung. Prior to this, he worked for nine years at Burger King as Head of Media and Digital for North America. Fernandez has also managed international clients for JCDecaux Spain, and at AOL Time Warner in Argentina he led the licensing department that launched the Harry Potter franchise throughout the Southern Cone. Fernandez is a graduate in Business Administration from the Universidad de Buenos Aires

“It’s with great pleasure that we announce Victor’s new role, leading our Latin America operations,” said Gadsby. “His knowledge of the region and of our various clients based on his outstanding performance leading growth for us in the last two years will be a significant asset. Victor will bring a fresh perspective, with a goal to drive increased integration and continue to increase our focus on vertical leadership, forming experts who will help lead the region across all emerging and growing digital, data and content platforms.”

“We are absolutely delighted to have someone of Diego’s experience and reputation take up this key role at ZenithOptimedia. We have seen fantastic growth in the region over the past year or so and Diego will play a key role in developing our Live ROI solutions for clients and in working with our markets to drive business growth,” said Sergio Lorca, CEO, Iberia and Latin America, ZenithOptimedia.

The relentless multiculturalization of the U.S. and why it is indispensable for marketing and entertainment decision makers to incorporate a multicultural lens was a key theme at the “Kick-Off Star Panel” moderated by Roberto Orci, CEO Acento Advertising.

One of the sentences that best expressed the prevailing mood in the room, was when Michael Schwimmer, CEO of NuvoTV said that “Total Market is just another way of saying we live in a Multicultural America”.

portada-dh1Zach Rosenberg, EVP, Chief Growth Officer at Horizon Media, noted that “Hispanic marketing” may be  temporary  a temporary term as marketer’s approach should be increasingly about marketing in a multicultural nation as opposed to just to one segment. Rosenberg added that social listening is a huge component of Horizon Media’s multicultural marketing programs. The Horizon Media executive also noted that  internal learning seminars play a very important role when it comes to teach Horizon Media employees about multicultural marketing.

One of the main challenges is to attribute Hispanic or Multicultural consumption to a  particular media expenditure.

“Before it was only Univision and Telemundo, nowadays it is much more complex to reach Hispanic audiences,” Monica Gadsby, CEO Americas, Starcom Media Vest Group said.  Gadsby emphasized that one of her main challenges is to attribute Hispanic or Multicultural consumption to  particular media expenditure (ad investment) for which she works with providers such as Nielsen.

Jill Byron, SVP, Marketing & Communications at Mode Media ( the former Glam Media), a digital media company whose properties include the Glam en espanol Fashion and Style site said that research they made shows that 60% of Mode Media’s Hispanic audience said that “English-language only content” does not meet their needs.

Check out the first pics:

The Portada Evolving America Summit at Digital Hollywood was held last Tuesday at the Ritz Carlton, Marina del Rey, CA. Here are the first pics of the event: