Amazon Makes Play for Latinos Through Soccer
As the brand continues to exert its marketing force more and more into sport, the Latino audience will become that much more valuable.
As the brand continues to exert its marketing force more and more into sport, the Latino audience will become that much more valuable.
Modelo Especial has become the official import beer of the MLS’s LA Galaxy. Combined with official beer status with the UFC, Constellation Brands has positioned Modelo well within two sports (MMA and soccer) that resonate strongly with Latino fans.