Entertainment and media spending will hit US$720 billion by 2020, up from US$603 billion in 2015, while internet advertising will overtake broadcast advertising in the U.S. for the first time, according to the finding from PwC’s annual Global Entertainment and Media Outlook report, the company’s five-year economic forecast for media and entertainment industry revenue and ad spending.
AppsFlyer has released its latest data study, The State of App Marketing, which aims to analyze the state of mobile app marketing in relation to how users interact with apps, how often and when they install and engage with apps and how often they use them.When it comes to setting marketing strategies involving mobile applications, it is important to consider both users’ behavior, as well as the operating system they use.
Advertisers are spending on average more than US$10 million annually on Digital Video, representing an 85% increase from 2 years ago, based on“Digital Content NewFronts: Video Ad Spend Study,” a study conducted by Advertiser Perceptions on behalf of the Interactive Advertising Bureau (IAB).68% of those marketers and agency executives believe that original digital video will become as important as original TV programming in the next 3 to 5 years.
On October 29th, together with a talented group of social and digital marketing experts, our contributor Julie Diaz Asper had the distinct pleasure to be on the Latinos in Social Media (LATISM) State of the Social Latino Panel. Below are her perspectives on the most important takeaways and insights from the panel.
What: Yahoo has closed a new search deal with Google after releasing its third-quarter earnings results. Why it matters: Google will provide Yahoo with search ads, algorithmic
Nescafé, one of the biggest Nestle’s brands, chose Mexico as the first country to migrate its stand-alone websites to the Tumblr platform. We spoke to Leonardo Aizpuru, Group Marketing Manager of Nestle in Mexico City about the rationale for Nestle to initiate the migration in the Mexican market. Aizpuru also told us about how the migration is going to impact his marketing plans.
What: Mobile platform for brands and app developers Taptica has acquired Facebook’s programmatic social marketing tech company AreaOne for US $17 million. Why it matters: 83% of Facebook users
What: With LiveRail and the Oracle Data Management Platform help, Hulu will start selling ads programmatically across its platforms on desktop, mobile and connected TVs. Why it matters: Streaming
What: NBCU Hispanic Enterprises and Content and DEFY Media, leading independent creator and distributor of digital content focused on the influential 13-34 demographic, will partner. Why it matters: Original
What: Facebook, the world’s No. 1 social network, just reported its first quarter earnings with revenue of US$3.54 billion on non-GAAP earnings per share (EPS) of
Yahoo reported its fourth-quarter financial performance, including full-year revenue but excluding traffic acquisition costs of US $4.618 billion and full-year adjusted EBITDA of US $1.362 billion.
SITO Mobile Ltd., a mobile engagement platform provider, has announced that it has entered into an asset purchase agreement with Hipcricket Inc., mobile engagement and analytics, for US $4.5 million in cash, to acquire substantially all of its assets.
Blogalicious, a community of multi-cultural digital influencers and publishers, has announced a strategic partnership with mobile software and advertising technology firm PadSquad.
Programmatic and Real Time Bidding are revolutionizing the way advertising is bought. Nowhere is this more the case than for Mobile media.
Zillow has acquired Trulia for US $3.5 billion in stock. The deal, which is expected to close in 2015, could trigger similar consolidations within the online real estate industry.
Hispanic consumers love music, and they’re more likely than the general U.S. population to use mobile devices. Put those things together and marketers get an emotion-fueled rocket to their hearts and minds. Portada’s Digital Media Correspondent Susan Kuchinskas, on how marketers use music to connect with Hispanic audiences through mobile media.
AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.
The programmatic advertising platform company PubMatic has acquired the mobile ad server Mocean Mobile (formerly Mojiva), for an undisclosed amount. The new combined entity will operate under the PlubMatic name.
Both AOL and Sizmek have revealed their 2014 first quarter revenue. Apparently, eyes are now set on programmatic products, video and mobile as they have driven both companies solid 2014 Q1 revenues.
Major newspaper companies are funding a new US $14.5 million round of investment into Wanderful Media, a service that digitizes and distributes the preprints (FSIs) that go out every weekend in local papers across the United States.