How Accurate Data and Measurement Enable Inclusive Multicultural Marketing
For app science, mobile data and measurement Is a step forward in multicultural representation. Projections show that the U.S. population will be a multicultural majority
For app science, mobile data and measurement Is a step forward in multicultural representation. Projections show that the U.S. population will be a multicultural majority
T-Mobile executives unveiled the company’s latest Un-carrier move, Internet Freedom, aimed at tackling pain points.
DR-ONE is DigitalReef’s recently introduced software platform that integrates mobile advertising, marketing, and app engagement tools for mobile operators, OEMs, and application developers. Portada talked to Maurizio Angelone, CEO of Digital Reef, who states that DR-One can provide marketers a reach as deep as Google or Facebook in some markets.
Content marketing, mobile marketing, multi-screen and programmatic buying were the biggest highlights of 2015. Here, we share the reflections of Denisse Guerra, Diego Reck, Martín Frontini, Eugenia Denari, Jeremy Piotraut, John Mafoutsis, Martin Jones, Carlos Espindola and Borja Beneyto.
Tablet media may turn out to be a big help for newspapers and magazines. A recent comScore study shows that “in the case of online newspapers, tablets