For app science, mobile data and measurement Is a step forward in multicultural representation. Projections show that the U.S. population will be a multicultural majority
T-Mobile executives unveiled the company’s latest Un-carrier move, Internet Freedom, aimed at tackling pain points.
DR-ONE is DigitalReef’s recently introduced software platform that integrates mobile advertising, marketing, and app engagement tools for mobile operators, OEMs, and application developers. Portada talked to Maurizio Angelone, CEO of Digital Reef, who states that DR-One can provide marketers a reach as deep as Google or Facebook in some markets.
We talked to Adsmovil’s Alberto Pardo about the main challenges and recommendations to reach Hispanics effectively through mobile. Hispanics are a hugely important part of the U.S. population, and communicating successfully with them demands a holistic understanding of the consumer’s identity and behavior.
Mobile engament leader announced aUS$47 million Series D round of financing led by Norwest Venture Partners with participation from existing investors Canaan Partners, Kleiner Perkins Caufield & Byers, and Shasta Ventures.
The funding will be used to fuel Leanplum’s global expansion, hire world-class talent, and build the next-gen marketing cloud.
Content marketing, mobile marketing, multi-screen and programmatic buying were the biggest highlights of 2015. Here, we share the reflections of Denisse Guerra, Diego Reck, Martín Frontini, Eugenia Denari, Jeremy Piotraut, John Mafoutsis, Martin Jones, Carlos Espindola and Borja Beneyto.
In this article, Lorena Hure, part of Portada’s editorial team, analyzes how mobile phones have stop being devices we used exclusively to make phone calls to become “everyday problems solvers.” Juan Carlos Göldy, who leads the Argentinian Education Program of the Mobile Marketing Association (MMA), joins this analysis to provide a view on the landscape of mobile marketing in this region for 2015.
What: According to eMarketer, global mobile ad spending increased 105.0% to total US $17.96 billion. Why it matters: Facebook and Google accounted for most of
Tablet media may turn out to be a big help for newspapers and magazines. A recent comScore study shows that “in the case of online newspapers, tablets