Analysis: At What Stage is Mobile Marketing in Latin America?
In this article, Lorena Hure, part of Portada’s editorial team, analyzes how mobile phones have stop being devices we used exclusively to make phone calls to become “everyday problems solvers.” Juan Carlos Göldy, who leads the Argentinian Education Program of the Mobile Marketing Association (MMA), joins this analysis to provide a view on the landscape of mobile marketing in this region for 2015.