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What: Seattle-based social site Allrecipes.com is launching its  new digital platform which offers a personalized user experience that engages and inspires home cooks.
Why it matters: With the new Allrecipes, the brand is responding to huge shifts in how, when and where its community of more than 40 million unique visitors per month are engaging online, specially as mobile devices now account for two-thirds of Allrecipes annual visits.

unnamedAllrecipes, the digital food brand with more than 1.3 billion visits annually,has unveiled the new Allrecipes: a more personal, shareable and responsive web experience that transforms the site into the world’s most food-focused social network.

With the new Allrecipes, the brand is responding to huge shifts in how, when and where its community of more than 40 million unique visitors per month are engaging online. Visits from mobile devices now account for two-thirds of Allrecipes annual visits. Additionally, the sharing of food experiences through social platforms and photos continues to increase, and home cooks are viewing more than 100 million Allrecipes videos annually.

Meredith sources told Portada that although the new site  introduced is just in English, the  brand vision and direction is global. Many of the changes introduced are also in Allrecipes.com.mx experience such as Omni-Screen, the ‘I Made It’ widget, profiles and social sharing.

The sharing of food experiences through social platforms and photos continues to increase, and home cooks are viewing more than 100 million Allrecipes videos annually.

The new design provides the best possible experience for home cooks across devices. The single-site, responsive, touch-based experience now extends seamlessly across mobile, tablet and desktop devices to allow cooks to quickly and easily connect with Allrecipes whenever and wherever they want.

“Social connections have always been at the center of the Allrecipes brand,” said Stan Pavlovsky, Allrecipes President. “The new Allrecipes experience brings home cooks and the more than 300 million experiences they’ve shared to the forefront, and makes it easier for our community to share and connect from any device.”

Additional new features and tools include:

  • The Cooking Graph, which delivers a more personalized experience that anticipates a cook’s interests and needs, and enables cooks to connect more with the home cooks and brands they trust most.
  • ‘I Made It’ allows cooks to share their creations with their followers and celebrate the foods they love.
  • Expanded Profiles provide all of the information home cooks need to connect with each other, as well as the brands they care about, based on food preferences and dietary needs.
  • Personal Collections offer an easy way for cooks to curate the food experiences that inspire them for all of their special occasion and every day needs.  Personal Collections can also be viewed and followed by other home cooks.

 

“Allrecipes understands how home cooks want to connect with brands all along their cooking journey – from meal ideas to shopping deals,” said Mark Materacky, Soup & Broth Marketing Director, Campbell Soup Company. “As one of the first brands to partner with Allrecipes on this updated design, Swanson is excited to see Allrecipes bring new cooking tools to the forefront for their passionate online community. Swanson cooks are turning to digital media sources for culinary inspiration and information more than ever and Allrecipes will provide an even more engaging resource for planning everyday meals or special holiday events.” “Now with the reinvented Allrecipes, we are re-imagining the way home cooks connect through technology by providing an experience focused on the discovery and sharing of authentic, highly actionable food-focused conversations and resources to guide cooks to success,” said Pavlovsky.

Meredith’s bet on Food and Grocery

As a company, Meredith reaches nearly two-thirds of Millennial women across its broad portfolio of magazine and digital brands. The new Allrecipes is part of Meredith’s portfolio of multiplatform food-focused brands including Every Day with Rachael Ray, EatingWell, Family Circle, Martha Stewart Living and Eat This, Not That!, as well as 35 special interest media brands. In July 2015, Meredith Digital acquired Qponix, a Grocery Server technology that indexes thousands of local offers nationwide to help consumers find the best deals at their local retailer, further expanding its digital shopper marketing capabilities. Currently Meredith’s digital properties reach more than 70 million unique visitors per month.

What: Seattle-based social site Allrecipes.com is launching its  new digital platform which offers a personalized user experience that engages and inspires home cooks.
Why it matters: With the new Allrecipes, the brand is responding to huge shifts in how, when and where its community of more than 40 million unique visitors per month are engaging online, specially as mobile devices now account for two-thirds of Allrecipes annual visits.

unnamedAllrecipes, the digital food brand with more than 1.3 billion visits annually,has unveiled the new Allrecipes: a more personal, shareable and responsive web experience that transforms the site into the world’s most food-focused social network.

With the new Allrecipes, the brand is responding to huge shifts in how, when and where its community of more than 40 million unique visitors per month are engaging online. Visits from mobile devices now account for two-thirds of Allrecipes annual visits. Additionally, the sharing of food experiences through social platforms and photos continues to increase, and home cooks are viewing more than 100 million Allrecipes videos annually.

Meredith sources told Portada that although the new site  introduced is just in English, the  brand vision and direction is global. Many of the changes introduced are also in Allrecipes.com.mx experience such as Omni-Screen, the ‘I Made It’ widget, profiles and social sharing.

The sharing of food experiences through social platforms and photos continues to increase, and home cooks are viewing more than 100 million Allrecipes videos annually.

The new design provides the best possible experience for home cooks across devices. The single-site, responsive, touch-based experience now extends seamlessly across mobile, tablet and desktop devices to allow cooks to quickly and easily connect with Allrecipes whenever and wherever they want.

“Social connections have always been at the center of the Allrecipes brand,” said Stan Pavlovsky, Allrecipes President. “The new Allrecipes experience brings home cooks and the more than 300 million experiences they’ve shared to the forefront, and makes it easier for our community to share and connect from any device.”

Additional new features and tools include:

  • The Cooking Graph, which delivers a more personalized experience that anticipates a cook’s interests and needs, and enables cooks to connect more with the home cooks and brands they trust most.
  • ‘I Made It’ allows cooks to share their creations with their followers and celebrate the foods they love.
  • Expanded Profiles provide all of the information home cooks need to connect with each other, as well as the brands they care about, based on food preferences and dietary needs.
  • Personal Collections offer an easy way for cooks to curate the food experiences that inspire them for all of their special occasion and every day needs.  Personal Collections can also be viewed and followed by other home cooks.

 

“Allrecipes understands how home cooks want to connect with brands all along their cooking journey – from meal ideas to shopping deals,” said Mark Materacky, Soup & Broth Marketing Director, Campbell Soup Company. “As one of the first brands to partner with Allrecipes on this updated design, Swanson is excited to see Allrecipes bring new cooking tools to the forefront for their passionate online community. Swanson cooks are turning to digital media sources for culinary inspiration and information more than ever and Allrecipes will provide an even more engaging resource for planning everyday meals or special holiday events.” “Now with the reinvented Allrecipes, we are re-imagining the way home cooks connect through technology by providing an experience focused on the discovery and sharing of authentic, highly actionable food-focused conversations and resources to guide cooks to success,” said Pavlovsky.

Meredith’s bet on Food and Grocery

As a company, Meredith reaches nearly two-thirds of Millennial women across its broad portfolio of magazine and digital brands. The new Allrecipes is part of Meredith’s portfolio of multiplatform food-focused brands including Every Day with Rachael Ray, EatingWell, Family Circle, Martha Stewart Living and Eat This, Not That!, as well as 35 special interest media brands. In July 2015, Meredith Digital acquired Qponix, a Grocery Server technology that indexes thousands of local offers nationwide to help consumers find the best deals at their local retailer, further expanding its digital shopper marketing capabilities. Currently Meredith’s digital properties reach more than 70 million unique visitors per month.

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What: With this agreement Telefonica joins a growing number of operators supporting msngr.
Why it matters: This agreement will allow Myriad Group to promote the use of msngr as an additional service to smartphones users in Latin America.

myriad-Myriad Group AG, a company that creates and connects communities across mobile, has signed a pan Latin American agreement with Spanish global telecommunications gian, Telefonica S.A.

Under the terms of the agreement, mobile operators within the Telefonica Group in Latin America are able to offer a co-branded msngr app to their customers.

Having reviewed a number of OTT instant messaging services, Telefonica sees msngr as an excellent opportunity to not only offer a value-added service to its users with smart phones but also crucially offer full messaging and content sharing functionalities to its feature phone based users.

The msngr platform helps operators create loyalty and promote data plans by consumers using their phones to group-chat and share  relevant content with their friends. msngr works with brands from infotainment, movies, music, sport and TV to offer sponsored channels from within the app to consumers who opt-in. Revenue generated is then shared with the supporting operator.

Key features and user benefits of msngr include:

  • An easy-to-use interface for unrestricted group chat
  • Available to all: no-one will be left out because they don’t have the right phone, don’t live in the right country or subscribe to the right network
  • Users can easily discover and share relevant content from brands and content providers

Stephen Dunford CEO of Myriad, said: “msngr has been developed for feature phones and smart phones. It also enables group chat fuelled with engaging and relevant content. We are delighted to extend our commercial relationship with Telefonica S.A., allowing their customers to enjoy the messaging and content sharing features of msngr.”

Leandro Musciano, Telefonica Latin America Product & Services VP, said: “Nowadays Instant Messaging is a service widely adopted by our Latin American customers. With msngr our users will have a distinctive experience, connecting with friends and family across the world, driving consumer loyalty in a very competitive region.”

What: Samsung is the biggest smartphone maker worldwide and also the sales leader of affordable smartphones in emerging markets.
Why is it important: Samsung’s sales and marketing strategies have proven to be market-specific, meeting customer’s needs and possibilities.

Samsung’s third-quarter operating profit rose to about 10.1 trillion won (US $9.4 billion), beating analysts’ expectations on sales of cheap handsets in emerging markets. As it turns out, its aggressive sales strategy of making its smartphones available at every price point has proven to be quite accurate.

HTC Corp., on the other hand, one of Samsung’s biggest competitors –despite its revival of flagship One handset and a US $12 million marketing deal with actor Robert Downey Jr.–, posted a net loss of US $101 million in the same period, as its global smartphone market share plunged by more than half.

Samsung has expanded its range of mid-priced smartphones such as the Galaxy Golden and S4 Mini to capture sales in blooming markets such as China and India. The company has also benefited from rising prices for the memory chips it makes for customers such as Apple Inc.

“Samsung’s identity is all about speed, which is something that no one can easily mimic. The market is changing extremely fast”, said Lee Seung Woo, a Seoul-based analyst at IBK Securities Co.

Samsung sells at least 40 smartphone models, according to its U.S. website, thus satisfying the market’s constant demand for high-end devices. That compares to about 25 HTC devices.

“HTC needs to figure out if it just wants to focus on the high-end market or the mid- to low-end segment, and right now it is missing out on both,” said Wang Wanli, a Taipei-based analyst at CIMB Securities Ltd.

Source: Bloomberg.

What: Samsung is the biggest smartphone maker worldwide and also the sales leader of affordable smartphones in emerging markets.
Why is it important: Samsung’s sales and marketing strategies have proven to be market-specific, meeting customer’s needs and possibilities.

Samsung’s third-quarter operating profit rose to about 10.1 trillion won (US $9.4 billion), beating analysts’ expectations on sales of cheap handsets in emerging markets. As it turns out, its aggressive sales strategy of making its smartphones available at every price point has proven to be quite accurate.

HTC Corp., on the other hand, one of Samsung’s biggest competitors –despite its revival of flagship One handset and a US $12 million marketing deal with actor Robert Downey Jr.–, posted a net loss of US $101 million in the same period, as its global smartphone market share plunged by more than half.

Samsung has expanded its range of mid-priced smartphones such as the Galaxy Golden and S4 Mini to capture sales in blooming markets such as China and India. The company has also benefited from rising prices for the memory chips it makes for customers such as Apple Inc.

“Samsung’s identity is all about speed, which is something that no one can easily mimic. The market is changing extremely fast”, said Lee Seung Woo, a Seoul-based analyst at IBK Securities Co.

Samsung sells at least 40 smartphone models, according to its U.S. website, thus satisfying the market’s constant demand for high-end devices. That compares to about 25 HTC devices.

“HTC needs to figure out if it just wants to focus on the high-end market or the mid- to low-end segment, and right now it is missing out on both,” said Wang Wanli, a Taipei-based analyst at CIMB Securities Ltd.

Source: Bloomberg.