Don’t miss what Diego Reck (FOX), John Mafoutsis (Viacom), Jeremy Piotraut (Teads.tv), Martín Frontini (Zoomin.TV) and Eugenia Denari (Google) tell us about media trends for 2016.
Posts Tagged ‘mobile’
2015 LatAm Marketing Highlights According to Estée Lauder, Viacom, Starcom, L’Oreal, Zoomin.TV, 3M….
Content marketing, mobile marketing, multi-screen and programmatic buying were the biggest highlights of 2015. Here, we share the reflections of Denisse Guerra, Diego Reck, Martín Frontini, Eugenia Denari, Jeremy Piotraut, John Mafoutsis, Martin Jones, Carlos Espindola and Borja Beneyto.
Nescafé, one of the biggest Nestle’s brands, chose Mexico as the first country to migrate its stand-alone websites to the Tumblr platform. We spoke to Leonardo Aizpuru, Group Marketing Manager of Nestle in Mexico City about the rationale for Nestle to initiate the migration in the Mexican market. Aizpuru also told us about how the migration is going to impact his marketing plans.
Yahoo reported its fourth-quarter financial performance, including full-year revenue but excluding traffic acquisition costs of US $4.618 billion and full-year adjusted EBITDA of US $1.362 billion.
AT&T is buying Mexican wireless company Iusacell, the third largest mobile operator in Mexico, for US$2.5 billion. After the Iusacell acquisition, AT&T will compete with America Movil in both the Mexican phone market and in the pay-TV market of several Latin American countries, where AT&T owned DIRECTV Latin America rivals with America Movil’s Claro.
Grupo Televisa SAB has agreed to sell its 50 percent stake in Grupo Iusacell SA to Ricardo Salinas for US $717 million. The mobile-phone company had struggled to compete in Mexico. The price is 55% less than what Televisa paid for the same percentage of shares in 2011.
Over the past year, we have witnessed a tremendous growth in the digital world. Social networks audiences have increased significantly in recent months, in line with digital growth in general. As part of a recent Webinar, Alejandro Fosk, Senior Vice President, Latin America for comScore, Inc., highlights the major shifts in digital consumer behavior over the […]
Zillow has acquired Trulia for US $3.5 billion in stock. The deal, which is expected to close in 2015, could trigger similar consolidations within the online real estate industry.
Facebook is already getting 55 per cent of its revenue overseas, and the growth in those markets is outdoing by what’s happening in the U.S. The social networking service has attracted 1.1 billion users in foreign markets versus 200 million in the U.S. and Canada.
Of the US $31bn of additional advertising spend expected in 2014, almost 60% (US $10bn) will come from North America and Emerging Asia (US $8.5bn),according to Magna Global, IPG mediabrands´ global media strategy unit.
InternetQ, provider of mobile marketing and digital solutions for mobile network operators and brands,has reached an agreement to acquire Mexican mobile marketing, television and radio content provider UpMobile.
The 2014 FIFA World Cup has already started. Soccer apps accounted for 59 per cent of impressions from sports applications according to Millenial Media . Android devices account for 73 per cent of impressions in Brazil, while 19 per cent are from iOS devices.
AppNexus, the technology company that provides trading solutions and powers marketplaces for Internet advertising, is growing stronger in mobile.The company has announced a new partnership with mobile leader Shazam and the evolution of its seminal partnership with Millennial Media during its second European Summit.
Regulators cleared Virgin Mobile Brasil to market cell phone plans in the country using Telefonica Brasil SA’s mobile network, adding competition to the telecommunications market.
Supply Side Platfrom (SSP) PubMatic acquired the mobile ad server Mocean Mobile (formerly Mojiva), for an undisclosed amount. The new combined entity will operate under the PlubMatic name.
For Nivea Sun Kids, FCB Brasil used technology to emphasize the emotional bond between a mother and her child, creating a mobile app that literally maps that connection.
Both AOL and Sizmek have revealed their 2014 first quarter revenue. Apparently, eyes are now set on programmatic products, video and mobile as they have driven both companies solid 2014 Q1 revenues.
Global trends for 2014 agreed that the rise of mobile devices in communication strategies, advertising, marketing and media, and the expected numbers, it seems to have come up short according to several studies on the mobile market in Latin America, display here.
Alejandro Campos Carlés – StartMeApp: “Latin America gets residual panregional advertising from mobile global campaigns. That is beginning to change”
Portada interviewed Alejandro Campos Carlés, Co-Director and Founder of StartMeApp, an independent mobile advertising network with offices in Brazil, Argentina, Colombia, Mexico, USA, England, and Singapore. “It’s not just about media buying, clicks or impressions, but about transformation: transforming impressions/clicks into the response that advertisers are seeking from the audience,” says the company founder.