The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The newest MLS team, Los Angeles Football Club, and FIFA World Cup have announced their respective Spanish language U.S. broadcast partners. Whether an established international tournament or a team competing in its first handful of games in its inaugural season, soccer broadcasts in Spanish are critical in reaching this huge audience.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Modelo Especial has become the official import beer of the MLS’s LA Galaxy. Combined with official beer status with the UFC, Constellation Brands has positioned Modelo well within two sports (MMA and soccer) that resonate strongly with Latino fans.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
We talked to Las Vegas Lights FC owner Brett Lashbrook about his new USL team. Lashbrook has a bold vision for owning a team in a city with a strong Latin presence.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Major League Soccer and Liga MX announced a long-term partnership designed to strengthen the sport in North America. This agreement sends a clear message of unity to FIFA as the 2026 World Cup bid comes into focus.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
The NASL (North American Soccer League), US Soccer’s third division, has canceled the 2018 season. The league has several teams with strong Latin fan bases that are now in jeopardy but could also transition to more MLS and USL support.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The interest FCB has cultivated in the U.S. is one that has Latino legs, and is certainly something to watch as the Americas head towards World Cup and a renewed and expanded interest in all things soccer.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
We talked to executives at Las Vegas Lights FC about their new USL team. The Club is taking a unique approach to engaging the Hispanic local market.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
We talked to Chris Thomas, Director of Digital Media & Marketing for LA Galaxy, about the team’s expansion plans and marketing strategy. He revealed that the team’s main marketing goal is to stay strong and relevant at the local level.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.