Latino Stars Lead MLS Brand Growth: in Merchandise
That these and other Latino stars dominate the list reflects their popularity among not only Hispanic fans but soccer supporters in the U.S. as a whole.
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That these and other Latino stars dominate the list reflects their popularity among not only Hispanic fans but soccer supporters in the U.S. as a whole.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The program tying education, real-life experience and soccer can serve as a model for partnerships with tangible benefits to Latino students and brands, in this case, a university.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Allstate continues its support of Latino sports and culture with title sponsorship of Alianza de Futbol’s “Sueño Alianza” program.
European leagues have held “friendlies” in the U.S. for years, but La Liga North America represents the next step: bringing regular league matches here, with huge fandom and marketing possibilities.
The emergence of teams like Cuervos offers young Latino players more options and can be a boon to the savvy marketer moving forward.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Consistent programs like LaLiga World Challenge can help boost the presence of international clubs in the U.S. and Latin America, in particular with the Hispanic fan base.
We talked to Jed Mettee, Executive VP of the San Jose Earthquakes, about how the MLS team took advantage of the World Cup, by broadcasting every game for free at the Avaya Stadium.
With World Cup over, it can be deemed an overall global success not just in soccer, but in sports
business. Brands were able to use social media to deliver messages more than ever, via nontraditional outlets like Twitch, a trend that will only increase.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Panini’s Jason Howarth, Las Vegas Lights’ Steve Pastorino and the L.A. Galaxy’s Brendan Hannan weigh in on the importance of the Latino market at World Cup this summer. Resetting from a U.S.-Canada focus to Latino fandom is critical for brands with World Cup ties.
N.Y. Cosmos owner Rocco Commisso has put forth a US $500 million plan (half of which would be his own investment) for an American soccer entity to rival MLS and boost U.S. Soccer. A push to host a future FIFA World Cup, providing a major boost to the sport in North America, would be helped by an even stronger, more unified pro base.
Dallas is a thriving soccer market, with a strong base of Spanish-speaking and bilingual fans. FC Dallas VP Gina Miller discussed some of the club’s strategies. As a team that plays in Dallas/Fort Worth, engaging the Latino and Spanish-speaking fan base is a daily focus for Miller and her team.