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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Papa John’s

Pizza giant Papa John’s has awarded Havas Media its media business following a competitive pitch. Last Summer, Incumbent Interpublic’s Initiative resigned the account after former Papa John’s chairman John Schnatter´s racist comments.The company spent US$136 million on measured media in the U.S. last year, according to Kantar Media.

 

 

 

 

 

  • AT&T

AT&T is “in the process of” consolidating its huge WarnerMedia media account with Hearts & Science, one of the three big media agencies under the Omnicom Media Group network, Mediapost has reported.This would include the recently acquired Time Warner properties, which AT&T has renamed WarnerMedia. The WarnerMedia group includes the Warner Bros. studio, the Turner cable TV networks and HBO, which spent over US$600 million, US$100 million and US$80 million respectively on measured media last year according to Kantar Media.H&S has handled the AT&T media assignment since 2016.

 

 

 

 

  • Mitsubishi Motors

Mitsubishi Motors North America, Inc. announced a new Hispanic marketing campaign to support the brand’s 2019 crossover utility (CUV) family. The campaign entitled “United by Rhythm” utilizes the classic hit song “Piel Canela” by Bobby Capo to showcase the universal passion and emotion consumers of all ages have for music.Through music with timeless significance, Mitsubishi Motors taps into the passion points of the Hispanic community and highlights its lineup of vehicles ready to drive consumers through all stages of life. Honing in on the brand’s established CUVs, the spots highlight the Eclipse Cross, Outlander and Outlander Sport.The new campaign comes at a time when Mitsubishi is in the midst of a strong and robust commitment to the Hispanic community. Since 2014, Mitsubishi’s Hispanic TV investment has increased 103 percent with presence across top networks including Univision, Univision Deportes, Telemundo and Galavision. As of this year, the brand also expanded into social with the launch of the all-new 2018 Eclipse Cross and has already become one of the top performing audiences.The “United by Rhythm” campaign will take a 360-approach in terms of placement with advertisements running across top Spanish language television and radio stations including sports and daytime TV integrations. Additionally, the campaign will be featured on digital and social media in sports, music, entertainment and lifestyle environments.

 

 

  • Walmart

Walmart is making another play for online shoppers with the acquisition of Bare Necessities, a leading e-comm retailer for intimates.Walmart says the move is part of its strategic effort to acquire category leaders with specialized expertise that can help enhance the customer experience on Walmart.com and Jet.com.Bare Necessities will continue to operate its website and will run as a standalone and complementary brand to Walmart’s other e-commerce sites, according to a statement from the company.The acquisition follows several recent efforts by Walmart.com to establish itself as a fashion destination.Bare Necessities was founded in 1998 and offers more than 100,000 SKUs from more than 160 brands, including an extensive assortment of bras, swimwear, shapewear and sleepwear.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • UBER

Uber is said to be planning on entering the grocery delivery competition, a trend that has already been adopted by other retailers such as Kroger, Walmart and Target.With the success of the Uber Eats restaurant delivery business, Uber CEO Dara Khosrowshahi said the company plans to move into home grocery delivery. Grocery delivery is on the rise and is a trend that many food retailers are catching onto, particularly partnering with third party platforms, according to Abasto.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Sprint

Sprint Corp. has moved its US$700 million media account from Publicis Groupe‘s Mediavest Spark to independent media agency Horizon Media following a review that kicked off in January. The telecom giant also held a cretive review last year, when it selected Droga5 as its creative AOR. Sprint spent around US$700 million on U.S. media in 2016, according to Kantar Media. Mediavest | Spark was handling the assignment since 2011. Sprint’s multicultural and Hispanic business will now be run, according to Portada’s Interactive Database of Corporate Marketers and Agency Executives, by Karina Dobarro,VP Managing Director, Multicultural Brand Strategy, and Jerly Marquez, Director, Multicultural Brand Strategy, who both lead Horizon’s multicultural business. Oscar Meza, Manager – Hispanic Media and Community Relations Sprint, confirmed the agency will handle Sprint’s multicultural business and added: “We are still working on the transition and will know more down the line who will handle what areas.”Also, Miami-based agency Alma DDB won Sprint’s Hispanic Creative business in 2015.

  • Mitsubishi

Mitsubishi Motors has launched a creative review for its U.S. advertising business. Incumbent 180LA will not participate.The review will not affect Omnicom’s PHD, which has handled media planning and buying for Mitsubishi since 2004.Mitsubishi reported a US$1.6 billion loss for fiscal year 2016.Mitsubishi Motors North America spent approximately US$95 million on measured media in the U.S. in 2016, according to the latest numbers from Kantar Media. That total marked an increase over its US$82 million 2015 budget.

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • MEC/ Maxus

WPP’s media buying unit GroupM has merged media agencies MEC and Maxus to cut costs, since the two agencies have overlapping capabilities. There isn’t a name yet to the firm that will be led by MEC CEO Tim Castree. GroupM will invest the savings from the merger to expand digital agency Essence, which GroupM acquired in 2015, into a data-driven full-service media shop. Essence will be able to apply digital and addressable techniques to traditional media channels like TV, out of home and radio. The Maxus and MEC merger follows similar moves at other major agency  holding companies to streamline commoditized media buying services.

  • Elizabeth Arden

WPP’s MediaCom has won  global media duties for Elizabeth Arden, effective July 1. PHD was the incumbent. Arden spent an estimated US$22 million on ads in the U.S. last year down from US$27 million in 2015, according to Kantar Media. Global figures weren’t available but most of the client’s ad expenditures are earmarked for the U.S., per sources. MediaCom is the media agency for Revlon, which purchased Elizabeth Arden last year for US$870 million. The client decided it made business sense to consolidate the accounts under one agency.

 

 

 

  • Carnival Cruise Line

Carnival Cruise Line is looking for a new U.S. creative agency for the first time since 2008. AOR Arnold Worldwide was the icumbent for 9 years.Carnival Cruise is the most popular brand owned by parent company Carnival Corporation, which employs several agencies. The change won’t affect the brand’s relationship with Omnicom’s PHD, which won the global buying account last year. According to Kantar Media, Carnival spent less than us$27 million promoting its biggest brand last year. 2008 estimates pegged the value of the account at us$70-80 million.

  • Lego

Toy manufacturer the Lego Group has launched a review of its global media planning and buying business, according to AdWeek. Lego might be looking to consolidate its media duties into one agency network. Starcom is the US incumbent since 2000.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!

  • General Mills-Shopper Marketing

descargaGeneral Mills has selected 5 WPP agencies to consolidate shopper-marketing duties. The agencies selected include Geometry Global, Rockfish, Kantar Retail, Bravo and Barrows. The company previously used several smaller independent agencies. The WPP shops will provide ecommerce, multi-cultural, display and shopper insights and advertising support for General Mills brands from a creative and digital hub in Minneapolis and regional offices in key retail markets. For creative advertising, the company primarily uses Publicis Groupe’s Saatchi & Saatchi and Interpublic Group’sMcCann Erickson.General Mills brands include Cheerios, Yoplait and Betty Crocker. General Mills media planning and buying is done by Starcom Media Vest. Miami headquartered Media 8 manages the Qué Rica Vida platform, including all digital marketing, social media & content development. M8 also manages multicultural digital marketing for more than a dozen General Mills brands.

  • DishLATINO

descarga (7)DishLATINO has secured Mexican actor and director Eugenio Derbez to star in its new advertising creative, part of the brand’s overall “Me Conviene” campaign. The deal is a first for Derbez in the United States and the first celebrity tie-in for DishLATINO, part of DISH Network Corp. Derbez debuts this week in an integrated digital, TV, radio and print effort geared towards acquiring new customers and connecting with existing ones.The storyline of the new series of television commercials centers on Derbez’s journey to America, starting with the first commercial called “Aeropuerto.” Customers and fans will be encouraged to use #SiempreLatino on Twitter to share their experiences and further engage with Derbez and the new advertising spots.Derbez will interact with the programming and technology of DishLATINO. Throughout the fall and early 2015, DishLATINO will roll out ads portraying Derbez in vignettes of his new life in America.The new ads were developed by MARCA and HAVAS, DishLATINO’s creative and digital agencies, respectively.

 

  • Honda

descarga (8)Audio post facility Tono Studios was tapped by La Agencia de Orci to add its brand of audio magic to two new spots the agency created for Honda’s Summer Clearance Sale.Sound Designer/Mixer Felipe Valencia took the lead on the spots, providing all of the Foley work and sound design on the “Rocky”-like introduction to the first ad, dubbed “Training.” The lead actor goes through a strenuous and comical workout regimen before entering his local Honda dealership drenched in sweat.The second spot, “You Can Do This” involved the creation of background ambiances that supported the primary scene without giving away the punch line of the spot, in which it’s revealed that the character has been inside a car at the dealership.Spots can be viewed below:


 

  • Mitsubishi Motors

descarga (9)Mitsubishi Motors North America, Inc. has launched a national advertising campaign aimed at U.S. Hispanics. The campaign, developed by Grupo Gallegos, will target Hispanic consumers with advertising in TV, print and digital and will run through March 2015.The launch marks the first time since 2004 that MMNA has focused communications on the Hispanic market with a national campaign. The TV spot features footage of each of the three cars with a first-person voiceover sharing anecdotes about his family’s feedback on his car buying decision.

 

  • espnW/ WSF

14104674WGR_BRD-S4L_Logo_Export-01-231x300The Women’s Sports Foundation (WSF) in collaboration with espnW, have announced the “Sports 4 Life” grant initiative, a national effort to increase the participation and retention of African-American and Hispanic girls, ages 11-18, in developmental youth sports programs. Sports 4 Life seeks to effect sustainable improvement to the overall health and development of girls in these communities.The grants will empower organizations to provide coaching, curriculum, equipment, uniforms, transportation, facility rental, tournaments and/or team-building activities, all while fostering the Sports 4 Life benefits. Organizations can apply for grant funding starting today on www.WomensSportsFoundation.org/Sports4Life.Three model programs were selected: PowerPlay NYC in New York, NY ($10,000), Girls in the Game in Chicago, IL ($5,000) and Sporty Girls, Inc., Atlanta, GA ($5,000).The Foundation is currently accepting applications at www.WomensSportsFoundation.org/Sports4Life. The 2014-15 application deadline is December 17, 2014 and grants will be awarded in the spring of 2015.

 

  • Aflac

0Aflac has announced that it launched its first Spanish-language television commercial called “Heights,” which will air nationally on major Spanish-language networks through late November.Aflac has aired four Spanish television commercials to date, but they were adaptations of the company’s English language commercials. “Heights.” The commercial reinforces the theme of “protecting your plans” as the two characters discuss what’s most important to them.In addition to the television commercial, the campaign will be supported by several integration elements including local radio in select markets, digital banners, online videos and more.
https://www.youtube.com/watch?v=Mlwq5eDBvMU

 

  • RetailMeNot

enhanced-14099-1403999535-15RetailMeNot will launch “Cupones Para Ti,” the brand blog’s new Spanish-language channel.The Real Deal blog by RetailMeNot offers readers daily tips and trends for online shopping, as well as exclusive coupons. With the launch of Cupones Para Ti, the website will now lend itself to an entirely different segment of the market – the Spanish-speaking U.S. Hispanic consumer.As part of its new channel, RetailMeNot enlisted Latina fashion blogger and style expert Carmen Odroñez as their newest savings expert. Carmen is the founder of Viva Fashion blog and also a frequent fashion commentary contributor to outlets such as NBC, Telemundo, People en Español and Univision’s Despierta America.Carmen’s debut blog post features her most savvy money-saving shopping tips.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 30 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Matt Eberhardt at 347-961-9516 or e-mail him at matte@portada-online.com SEE A DEMO OF THE DIRECTORY!